(12-12-2016 11:02 PM)TodgeRodge Wrote: ESPN might still have the largest amount of revenue if their subscriber numbers were cut in half (and that is questionable), but it is highly doubtful they would still be the most profitable
Obviously, assuming no change in expenses, and no increase in revenues per subscriber or from other sources, profits would go down.
It's kind of a catch 22 for the cable companies. As some subscribers move to other options, do you double down by raising fees on existing subscribers or does ESPN reduce the rights fees that it's paying the NFL, NBA, MLB and CFP? Likely a little bit of both.
One thing lost in the discussion of ESPN's subscriber losses is the fact that ESPN implemented a major rights fee increase a little over a years ago. In addition, its total subscriptions across all networks are up due to the launch of the SEC Network. The drop in gross margin from 50%, a couple of years ago, to 40% (which is still unbelievably impressive) is due mostly to the increase in rights fees, primarily the NFL and NBA, not the loss in revenues.
As ESPN approaches renewal on those contracts, which is still several years away, it will have a better handle on subscriber trends, the cable and satellite companies' need to offer ESPN's programming for their own survival, and the potential value of alternative distribution methods. Based on these factors, it can adjust what it offers to pay for that programming.