(02-15-2016 07:27 PM)Wedge Wrote: (02-15-2016 06:19 PM)adcorbett Wrote: (02-14-2016 02:22 PM)Wedge Wrote: (02-14-2016 02:16 PM)bullet Wrote: And football is the biggest driver of TV revenue.
About 80% of TV revenue.
The Pac-12 TV contract is consistent with that -- ESPN and Fox get the same number of FB games. ESPN gets twice as many men's BB games. The money they pay to the Pac-12 is 53% from ESPN and 47% from Fox. That works out to FB being 82% of the contract value, and men's BB being 18%.
If the plan is for a conference network, those numbers change drastically.
Also PAC 12 basketball is not as valuable as 3 of be other 4 conferences, so it's not a great metric.
Regular season college basketball is not a great TV draw, period. The FB/BB split by conference might be a little different; the ACC for example has less valuable football and more valuable basketball, but I bet even the ACC's "value split" would be about 75-25.
The Big Ten Network might have failed, period, if not for Big Ten basketball. You can look it up. Tier 3 football consists of Big name teams playing FCS or smaller named schools, and conference games against the bottom teams. They didn't sell well. Because of the large nature of basketball games, with 15-20 games per team on the network, including big name matchups, it was a bigger part of the success and ultimate clearance of the network, and draws many more total viewers, than football games.
Big name football draws better than big name basketball. When you pop off the top, and are talking about the drawing power of the non-national TV games, the dynamics change, and the quantity counts a lot more.
(02-15-2016 07:27 PM)Wedge Wrote:
So only 25 CBB regular season games, fewer than 3% of the televised games, got a rating of 1.5 or better -- in contrast, there were about 90 CFB regular season games in 2015 that got ratings that good or better.
Here are some season numbers for you (note these are from last year, I don't have full numbers yet for this year). People can cherry pick numbers as they see them, but when it comes to football vs. basketball, the frequency of games must be considered.
National TV games only
Regular Season
Sport_____ Gms_ viewership____Est Prod Cost*
Football___ 204__558,079,000__$30,600,000
Basketball_ 678__355,558,000__$12,750,000
Viewership ratio 61.16%/38.9%
Post Season
Sport_____ Gms_ viewership____Est Prod Cost*
Football___ 46___238,482,000__$34,500,000
Basketball_ 145__391,495,000__$22,500,000
Viewership ratio 37.9%/62.1%
Total
Sport_____ Gms_ viewership____Est Prod Cost*
Football___ 250___796,561,000_$65,100,000
Basketball_ 823___747,053,000__$35,300,000
Viewership ratio 51.6%/48.4%
*Estimated cost to produce the games, does not include rights fees
Football has more "events" which draw a premium in ad rates. But daily viewership adds up.