TICKET SALES AND OPERATIONS
The Ohio Ticket Sales Team and Ohio Athletics Ticket Office seek to maximize
revenue and attendance at all home athletic events. We are committed to
consistently increasing the season ticket base, while also driving attendance
from local groups and organizations. A variety of unique and innovative sales/
marketing strategies are used to engage Ohio fans, students and alumni. Ohio
has lead the MAC in home football and men’s basketball attendance over the
last three seasons, while experiencing yearly increases in season ticket holders
and revenue.
GOAL 1 // BECOME A BENCHMARK PROGRAM FOR SEASON
TICKET HOLDER CULTIVATION, RETENTION AND REVENUE
GENERATION AMONG SCHOOLS IN THE NCAA DIVISION I
“GROUP OF 5.”
� Increase the football season ticket base to 10,000, the men’s
basketball season ticket base to 5,000 and the Ohio All Sport
Pass season ticket base to 500 by 2019.
GOAL 2 // ELEVATE GROUP SALES EMPHASIS AND DEVELOP
NEW AND UNIQUE GROUP EXPERIENCES TO ELEVATE
ATTENDANCE AND REVENUE.
� Increase sales to an average of 1,000 group tickets sold per
home football game and 300 sold per home basketball game
by 2019.
GOAL 3 // AGGRESSIVELY MAXIMIZE TICKET SALES REVENUE
TO BE REINVESTED FOR CHAMPIONSHIP SUCCESS AND EXCEED
ANNUAL BUDGETED GOALS.
� Increase annual ticket sales revenue to $1,500,000 by 2019.
GOAL 4 // DEVELOP NEW IDEAS AND INITIATIVES TO INCREASE
STUDENT ATTENDANCE AT HOME ATHLETIC EVENTS.
� Become a benchmark program nationwide in terms of student
support.
http://grfx.cstv.com/photos/schools/ohio...c_plan.pdf