We know why UMass rejected the MAC's offer for full membership- the A10 is a superior basketball conference to the MAC. Nobody can argue that. There is also an assumption that along with superior quality comes superior revenue, so staying in the A10 not only makes sense, it makes dollars and cents. But, is that really the case? Will UMass make as much money as an FBS Independent/A10 as they would as a full member of the MAC? Here is my attempt to do the math-
I'm comparing 3 primary sources of revenue- TV Contracts, Basketball Tournament Revenue, and Football Playoff Revenue.
TV Contracts- In 2013 the A10 signed an 8yr/$40M contract with ESPN/CBSSports/NBCSports. Divided equally amongst 14 teams that comes out to $357,143/yr per school (
source). As an FBS Independent UMass won't have any TV revenue associated with their football team. The MAC recently signed a 13yr/$124M deal with ESPN, starting in 2014 (
source). Divided equally amongst 13 teams that comes out to $733,728/yr per team in the MAC.
$357,143/yr- A10
$733,728/yr- MAC
Basketball Tournament Revenue- Money earned from the NCAA Tourney is a little more tricky to calculate because its paid to the conference in units that are spread over 6yrs and the value of the units changes each year and each conference can determine how the payouts are distributed to its members. I was, however, able to find the sum total of payouts distributed from 1991-2015 (
source). Over the last 25 years UMass has received a total payout of $8.87M, or $354,800/yr as a member of the A10. By comparison, the average MAC team over that time has received a total payout of $2.87M, or $114,800/yr.
$354,800/yr- A10
$114,800/yr- MAC
Football Playoff Revenue- In 2014 the 3 Independent FBS teams not named Notre Dame (Army, Navy, BYU) received a total of $922,658 for the CFP. Assuming that is split evenly, and assuming UMass as a new independent would be able to step into Navy's spot when they join the AAC next year, the avg. payout as an FBS Independent is $307,553. The 5 conferences that make up the G5 received a total of $75M. Assuming an even distribution of $15M per G5 conference that would be $1,153,846/MAC school (
source).
$307,553/yr- IND
$1,153,846/yr- MAC
Based on these calculations the total revenue for each option would be-
$1,019,496/yr- A10/IND
$2,002,374/yr- MAC full
I'll admit, I was surprised by these numbers, its not what I was expecting. Let me know if I've made an egregious error somewhere.