emu steve
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RE: UB Inks deals with radio stations in the four large NY markets
(07-18-2014 12:16 PM)Bull_In_Exile Wrote: (07-18-2014 11:23 AM)emu steve Wrote: (07-18-2014 11:08 AM)Bull_In_Exile Wrote: (07-18-2014 10:43 AM)Lord Stanley Wrote: The upside is high for the New York Bulls.
NIU recently went through this in reverse, we lost our 50,000 watt blower (I could hear it in Duluth, MN on a clear night and it is said it could be heard as far north as Thunder Bay, ON) but I don't believe the ROI on incidental listeners was all that high; turning incidental listeners into fans was probably between zero and none. I love a great radio signal but it's not as important as it was in the day. In my most humble of opinions, someone interested in New York football is probably already listening via the internet.
Again, not to say this deal isn't awesome for New York with a capital A. Even if the return is zero, it is worth it to have New York football on the airwaves across the State.
That's the upside for UB is that on the 50K station the coaches show is at night. It means that it will be on in NYC and DC which is where we have a lot of Alumni. UB values the coaching shows almost as much as the games themselves.
I don't want to sound negative, but don't UB fans watch their teams (FB, hoops) play on television or webcast?
Isn't radio a dying medium for live sports?
At EMU we can certainly listen to games, but I assume most are tuned in via the webcast of the game.
Again the bigger part of this deal is the UB show on sports talk radio which is an exploding medium. That and the fact UB will be talked about on five of the bigger stations in WNY during the sports day is helpful.
At UB's most recent ticket Blitz WGR sent their show to alumni to live broadcast. WGR has a huge audience and the blitz was during the drive home. UB sold about 1,000 tickets during the radio show.
But aside from the shows many do listen on radio when they are going about their lives.
Okay. Makes sense.
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07-18-2014 02:25 PM |
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MACFAN
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RE: UB Inks deals with radio stations in the four large NY markets
It is an big improvement for UB (or whatever the current university name is is this week). Have the UB coaches shows ever been on a cable sports channel? Cable would seem to be a more progressive move for the AD than stringing a broadcast radio network together. Statewide cable coverage gives everyone the ability to record and watch at their convenience. Much better medium for video features, highlights from the previous weeks games, etc.
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07-19-2014 07:46 AM |
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Bull_In_Exile
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RE: UB Inks deals with radio stations in the four large NY markets
(07-19-2014 07:46 AM)MACFAN Wrote: It is an big improvement for UB (or whatever the current university name is is this week). Have the UB coaches shows ever been on a cable sports channel? Cable would seem to be a more progressive move for the AD than stringing a broadcast radio network together. Statewide cable coverage gives everyone the ability to record and watch at their convenience. Much better medium for video features, highlights from the previous weeks games, etc.
UB Already has a weekly coaches shows on WGRZ which covers pretty much all of WNY... But no nothing on cable yet..
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07-19-2014 11:33 AM |
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