(06-14-2013 01:39 PM)PaulDel2 Wrote: What the AAC deal proves is that the market will yield a return of $1 to $2 million per team, and that no one except the P5 is going to get a bonus for "brand" (i.e. winning, being "big time" etc.) and they are going to get a HUGE bump for that. In other words the G5 are to the broadcast industry what trivia or special interest stories were to the newspaper industry of old..."filler." If you doubt, just ask anyone who is a broadcast industry veteran.
Actually, what the Big East/American did was genius...
It was clear they knew they were being pushed out by the P5, so they said to tv partners and specifically NBC last fall, their priority was major conference exposure!
They wanted multiple platforms of delivery (network, cable, and digital), and they want guaranteed stations and dayparts and they were will to take less than their going rate to get it. Doing so ensured a contract with no less than 65 NATIONAL football broadcasts (on network tv or basic cable) and 150 NATIONAL basketball broadcasts (on network tv or basic cable).
NBC made the initial offer with games on NBC and NBCSN, and ESPN had the right to match and did so, so the terms of the NBC deal are implemented on ESPN and games will be broadcast on ABC, ESPN, and ESPN2 on mostly Thursday primetime, Friday primetime, and Saturday afternoon or primetime (additional games can be picked up for other ESPN networks and dayparts).
Then CBS grabbed some basketball rights guaranteeing at least a dozen network telecasts. So between the two deals you'll find their AAC games among the major conferences, not buried, with the idea that the public will continue to associate them with the bigger conferences. Not everyone is on message boards and follows realignment and moves as closely as we do.