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Down the road - CUSA Future TV Deal
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SoonerFan123 Offline
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Post: #41
RE: Down the road - CUSA Future TV Deal
(06-12-2013 10:34 PM)ESE84 Wrote:  
(06-12-2013 05:14 PM)SoonerFan123 Wrote:  I think the future financial health of CUSA is dependent on USM returning to form,La Tech gaining steam and for the newbies in the large markets being atleast "interesting" and not god awful.

A reawakening of the Rice program, in our second biggest television market (and arguably most football crazy state) would also help our value. That could be happening; David Bailiff is starting to get some press for the 2014 recruiting class he is assembling.

http://247sports.com/Article/Surprises-g...ngs-134828

Despite academic requirements there is no reason for Rice to not be a contender in CUSA. The potential is there going forward for Rice to have some GREAT seasons in CUSA West.
06-14-2013 03:54 AM
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KnightLight Offline
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Post: #42
RE: Down the road - CUSA Future TV Deal
(06-13-2013 08:07 AM)Niner National Wrote:  Although money rules all, I'll be happy if we simply get good air time with our next TV deal. If we can strike a deal with Fox, NBC, and CBS, I would be ecstatic even if it meant our revenue stays the same or even decreases slightly.

For most of the non-BCS Conf...exposure is easily worth more $$$ than a few extra bucks but stuck having your games on TV stations most don't get or don't watch.

CUSA Football found out when they jumped at more $$$ from CBS/ Comcast Sports Southeast/FOX back in Jan 2011...that while you will end up with a few extra $$$$...so few people will ever watch your TV games.

(NOTE: Believe the selling point for CUSA to jump from ESPN back in 2011 was the increase in basketball games...even on minor channels, as ESPN rarely ever televised CUSA Conf Games).

Hopefully for all fans FOX Sports 1 will continue to improve...and become a good 2nd choice for most sports fans to turn to on GameDays in the fall.
06-14-2013 07:05 AM
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PaulDel2 Offline
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Post: #43
RE: Down the road - CUSA Future TV Deal
The old deal was for $14 million for 12 teams and based on markets only. Since then, CUSA lost the New Orleans, Orlando and Memphis markets but added San Antonio, Tidewater, Nashville and Miami/Ft Lauderdale. They actually increased the number of subscribers to cable systems with those changes so they increased the size of the markets. Networks want subscribers on the cable systems that they sell content to, so the deal will likely increase some. My guess is the $17 to $20 million range based on those additional subscribers.

Those same numbers (of subscribers) are why ULL and Ark. State were and are still down the pecking order.
06-14-2013 10:58 AM
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Niner National Offline
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Post: #44
RE: Down the road - CUSA Future TV Deal
(06-14-2013 10:58 AM)PaulDel2 Wrote:  The old deal was for $14 million for 12 teams and based on markets only. Since then, CUSA lost the New Orleans, Orlando and Memphis markets but added San Antonio, Tidewater, Nashville and Miami/Ft Lauderdale. They actually increased the number of subscribers to cable systems with those changes so they increased the size of the markets. Networks want subscribers on the cable systems that they sell content to, so the deal will likely increase some. My guess is the $17 to $20 million range based on those additional subscribers.

Those same numbers (of subscribers) are why ULL and Ark. State were and are still down the pecking order.

I think the AAC deal proves that markets alone are not going to boost a deal very much.

CUSA needs to win the next three years.
06-14-2013 11:50 AM
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_sturt_ Offline
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Post: #45
RE: Down the road - CUSA Future TV Deal
Indeed, National.

Quote:But to those who point to markets... who, after all, have nothing else they possibly can point to... and make the claim "Yeah, but look at how many TV households we've added"...

I have to remind you that if those TV households were all that enormously meaningful and beneficial, their former conference would have benefited enormously from that as well... but they did not. A rose is a rose. UTSA is UTSA, regardless of whether they're in CUSA or WAC... put them in the Big XII, then the Big XII's brand will drive up interest, but in the spirit of Lloyd Bentsen, we all know Big XII and we (CUSA) are no Big XII.
06-14-2013 12:01 PM
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randaddyminer Offline
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Post: #46
RE: Down the road - CUSA Future TV Deal
we will get the same, plus inflation... Market theory was probably the dumbest college sports idea ever
06-14-2013 12:22 PM
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PaulDel2 Offline
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Post: #47
RE: Down the road - CUSA Future TV Deal
(06-14-2013 11:50 AM)Niner National Wrote:  
(06-14-2013 10:58 AM)PaulDel2 Wrote:  The old deal was for $14 million for 12 teams and based on markets only. Since then, CUSA lost the New Orleans, Orlando and Memphis markets but added San Antonio, Tidewater, Nashville and Miami/Ft Lauderdale. They actually increased the number of subscribers to cable systems with those changes so they increased the size of the markets. Networks want subscribers on the cable systems that they sell content to, so the deal will likely increase some. My guess is the $17 to $20 million range based on those additional subscribers.

Those same numbers (of subscribers) are why ULL and Ark. State were and are still down the pecking order.

I think the AAC deal proves that markets alone are not going to boost a deal very much.

CUSA needs to win the next three years.

What the AAC deal proves is that the market will yield a return of $1 to $2 million per team, and that no one except the P5 is going to get a bonus for "brand" (i.e. winning, being "big time" etc.) and they are going to get a HUGE bump for that. In other words the G5 are to the broadcast industry what trivia or special interest stories were to the newspaper industry of old..."filler." If you doubt, just ask anyone who is a broadcast industry veteran.
06-14-2013 01:39 PM
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IceJus10 Offline
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Post: #48
RE: Down the road - CUSA Future TV Deal
(06-14-2013 01:39 PM)PaulDel2 Wrote:  What the AAC deal proves is that the market will yield a return of $1 to $2 million per team, and that no one except the P5 is going to get a bonus for "brand" (i.e. winning, being "big time" etc.) and they are going to get a HUGE bump for that. In other words the G5 are to the broadcast industry what trivia or special interest stories were to the newspaper industry of old..."filler." If you doubt, just ask anyone who is a broadcast industry veteran.

Actually, what the Big East/American did was genius...

It was clear they knew they were being pushed out by the P5, so they said to tv partners and specifically NBC last fall, their priority was major conference exposure!

They wanted multiple platforms of delivery (network, cable, and digital), and they want guaranteed stations and dayparts and they were will to take less than their going rate to get it. Doing so ensured a contract with no less than 65 NATIONAL football broadcasts (on network tv or basic cable) and 150 NATIONAL basketball broadcasts (on network tv or basic cable).

NBC made the initial offer with games on NBC and NBCSN, and ESPN had the right to match and did so, so the terms of the NBC deal are implemented on ESPN and games will be broadcast on ABC, ESPN, and ESPN2 on mostly Thursday primetime, Friday primetime, and Saturday afternoon or primetime (additional games can be picked up for other ESPN networks and dayparts).

Then CBS grabbed some basketball rights guaranteeing at least a dozen network telecasts. So between the two deals you'll find their AAC games among the major conferences, not buried, with the idea that the public will continue to associate them with the bigger conferences. Not everyone is on message boards and follows realignment and moves as closely as we do.
06-14-2013 02:23 PM
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_sturt_ Offline
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Post: #49
RE: Down the road - CUSA Future TV Deal
Chalk it up to whatever theory you want to, but the bottom-line is that the TV ratings numbers have supported that SMU et al are able to deliver an audience that advertisers will pay networks enough that the networks paid SMU et al about $3 mil/yr according to the al.com report based on tax records... and the TV ratings numbers support that FIU et al are able to deliver an audience that advertisers will pay networks enough that the networks paid FIU et al about $150,000/yr according to the al.com report based on tax records. It should not be surprising that SMU et al are valued at pretty much the same amount in AAC that they were in CUSA... and similarly, it should not be surprising that FIU et al will be valued at pretty much the same amount in CUSA that they were in SBC.

You shave off the schools who intuitively made the biggest contribution to the value of CUSA's most recent contract, and leave the smaller markets, and then substitute schools whose audience, though in large markets, couldn't even push the SBC needle remotely into the CUSA territory... and conclude that it'll all be even?!?

With all due respect, that's just not even barely rational.

But then, since when are sports fans ever rational when it comes to projecting good or bad times for their own team or conference... sure, I get that, but you'd like to think it's just us CUSA fans here... no reason to be putting on a front and pretending things that have no foundation.
06-14-2013 02:29 PM
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_sturt_ Offline
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Post: #50
RE: Down the road - CUSA Future TV Deal
(06-14-2013 02:23 PM)IceJus10 Wrote:  Actually, what the Big East/American did was genius...

It was clear they knew they were being pushed out by the P5, so they said to tv partners and specifically NBC last fall, their priority was major conference exposure!

They wanted multiple platforms of delivery (network, cable, and digital), and they want guaranteed stations and dayparts and they were will to take less than their going rate to get it. Doing so ensured a contract with no less than 65 NATIONAL football broadcasts (on network tv or basic cable) and 150 NATIONAL basketball broadcasts (on network tv or basic cable).

NBC made the initial offer with games on NBC and NBCSN, and ESPN had the right to match and did so, so the terms of the NBC deal are implemented on ESPN and games will be broadcast on ABC, ESPN, and ESPN2 on mostly Thursday primetime, Friday primetime, and Saturday afternoon or primetime (additional games can be picked up for other ESPN networks and dayparts).

Then CBS grabbed some basketball rights guaranteeing at least a dozen network telecasts. So between the two deals you'll find their AAC games among the major conferences, not buried, with the idea that the public will continue to associate them with the bigger conferences. Not everyone is on message boards and follows realignment and moves as closely as we do.



I will grant you that much--what they weren't able to get in money, they were able to get in exposure, and I have to also agree that that, in the long term, is probably more valuable.
06-14-2013 02:32 PM
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49RFootballNow Offline
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Post: #51
RE: Down the road - CUSA Future TV Deal
Conference TV deals aren't going down in value. None of them. We've tripled the number of networks and platforms that are now seeking content in the last 2 years alone. The record deals ESPN signed not just for college sports but sports in general, just to keep ahead of their new competitors, have resulted in ESPN cutting jobs just to maintain their parent company's profit expectations. The next CUSA TV deal will be more than this one and the one after that will be even larger. Same for the AAC and any other conference.
06-14-2013 02:51 PM
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Post: #52
RE: Down the road - CUSA Future TV Deal
My real estate agent brother said something very similar in the mid-2000s as I recall.
06-14-2013 03:07 PM
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