For years people in the Pac-10 -- from players to fans -- have complained about a lack of recognition and a so-called East Coast bias that caused the conference to be under-appreciated nationally.

Commissioner Larry Scott, who grew up in New York on Long Island, decided that instead of complaining it was time for the league to do something about it.

Say goodbye to the old Pac-10. The league has a new logo, a new more aggressive attitude and two new members scheduled to arrive in 2011. And when Colorado and Utah officially join, the conference will also have a new name.

The Pac-12 is on its way.

http://sportsillustrated.cnn.com/2010/fo...?eref=sihp

I dig the new logo.

I still think bringing TX and OK into the fold would be good.

Texas and Oklahoma aren't joining. They haven't now and never will.