If I was Carey's boss, I would offer an extension depending on what's normal and customary for his level of success in comparison to his peers and taking into account his contractual successes and his need for continued learning in other areas. Just like any other type of performance review.

For instance, I think there are very real pauses to be had surrounding some of his play calling, his sideline demeanor, and many of his press remarks. While I joke that bowls are only important when you win, NIU is squandering institutional respect by not beating Boises, TCUs or Dukes. There is a there, there.

Within that extension, I would add clauses that helped Carey in the off-season with his public relations, demeanor, speaking, and media relations. For instance, I always think that his hat is too small, and a little better tailoring of his suits and his sideline garb would present a better image. His faux-stration with the media interviews going into half-time doesn't help win friends and influence people.

Silly perhaps to state that all above, but presentation is important. Not the only important thing (see: Belichick) but certainly something that can positive (see: Fleck) when on TV or in front of recruits. (Note: not advocating for him to be Fleck. But he can't rest on Super Bowls like Belichick can)

(This is not bad as there are very few people with any sort of public or client facing responsibilities who cannot benefit from this type of training and critique. Hell I get it twice a year, every year and I could seriously pick-up a mike at a sold out Huskie Stadium and tell bad Toledo jokes in front of 22,000 without breaking a sweat. The last big client win for me, the team I was on even prepared down to the color of our suits, ties and shoes to make sure we didn't look all Men-in-Black when we showed up at the best and final. So I still learn something every time I am in PR training.)

But this is just me, who cares? What I said above is barely worth the internet ink spilled to type it. Only STF matters but seeing STF in action makes me know that PR is important to NIU Athletics success.