See, I think ECU is just burning money to confirm what they already know. First, refer to the school simply as ECU to the point the those initials BECOME the schools name. It'd be no different from TCU, UTEP or SMU in that regard. Second, pick two of the myiad of logos the school has and brand them two the world. Clearly the pirate skull is one (I would add cross cutlasses just below for a great helmet logo), and the other I would pick is the ECU wordmark with the cutlass underneath.