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UT-K Understands Importance Of Brand Consistency - Gray Avenger - 11-11-2014 06:30 PM
In an article (titled "Tennessee announces branding restructure") on page 2C of today's Commercial Appeal, athletic director Dave Hart was quoted as saying "brand consistency across the university is critical". Ironic that a university whose athletic program enjoys an income triple ours, appreciates the importance of the "little things", while we, who can ill afford to leave a stone unturned ignore them. We should comply with the shade of blue specified in the brand standard and we should minimize substituting other colors for gray.
RE: UT-K Understands Importance Of Brand Consistency - Brother Bluto - 11-11-2014 06:33 PM
Really? They wore gray earlier this year. As with your Syracuse example you are wrong again. Try Penn State next time
RE: UT-K Understands Importance Of Brand Consistency - macgar32 - 11-11-2014 06:37 PM
(11-11-2014 06:30 PM)Gray Avenger Wrote: In an article (titled "Tennessee announces branding restructure") on page 2C of today's Commercial Appeal, athletic director Dave Hart was quoted as saying "brand consistency across the university is critical". Ironic that a university whose athletic program enjoys an income triple ours, appreciates the importance of the "little things", while we, who can ill afford to leave a stone unturned ignore them. We should comply with the shade of blue specified in the brand standard and we should minimize substituting other colors for gray.
Wait so a school who has less money actually tries to sell more merchandise by offering it in more colors and styles...hmmmm
RE: UT-K Understands Importance Of Brand Consistency - UofMTigers1 - 11-11-2014 06:42 PM
Do you know how many shades of orange I've seen with a T on it?
RE: UT-K Understands Importance Of Brand Consistency - Gray Avenger - 11-11-2014 06:43 PM
(11-11-2014 06:33 PM)Brother Bluto Wrote: Really? They wore gray earlier this year. As with your Syracuse example you are wrong again. Try Penn State next time
Please note that the article is titled "Tennessee announces branding restructure", meaning that they are going to make FUTURE changes. At any rate, he made the statement. Decide for yourself whether he meant it. The CA apprarently thought it was newsworthy.
RE: UT-K Understands Importance Of Brand Consistency - Gray Avenger - 11-11-2014 06:45 PM
(11-11-2014 06:42 PM)UofMTigers1 Wrote: Do you know how many shades of orange I've seen with a T on it?(1) Since an orange T is offensive and repulsive, I try not to look at it.
(2) How would I know what you have seen?
(3) I suspect different shades of orange is part of what Hart intends to correct
RE: UT-K Understands Importance Of Brand Consistency - jsw3ent - 11-11-2014 06:46 PM
(11-11-2014 06:30 PM)Gray Avenger Wrote: In an article (titled "Tennessee announces branding restructure") on page 2C of today's Commercial Appeal, athletic director Dave Hart was quoted as saying "brand consistency across the university is critical". Ironic that a university whose athletic program enjoys an income triple ours, appreciates the importance of the "little things", while we, who can ill afford to leave a stone unturned ignore them. We should comply with the shade of blue specified in the brand standard and we should minimize substituting other colors for gray.
Not minimize,---eliminate !
RE: UT-K Understands Importance Of Brand Consistency - Gray Avenger - 11-11-2014 06:50 PM
(11-11-2014 06:37 PM)macgar32 Wrote: Wait so a school who has less money actually tries to sell more merchandise by offering it in more colors and styles...hmmmm
That you Bob?
RE: UT-K Understands Importance Of Brand Consistency - ChapelHillTiger - 11-11-2014 07:09 PM
They wore tangerine pants and jerseys at one home game this year. The ugliest uniform ever in college football.........
Go Tigers GO!
(11-11-2014 06:47 PM)Gray Avenger Wrote:(11-11-2014 06:42 PM)UofMTigers1 Wrote: Do you know how many shades of orange I've seen with a T on it?(1) Since orange T's are repulsive and offensive to me, I try not to look at them.
(2) How would I know what you have seen?
(3) I suspect different shades of orange is part of what Hart intends to correct
RE: UT-K Understands Importance Of Brand Consistency - sparkomemphis - 11-11-2014 07:21 PM
At the last Memphis@UTK basketball game I noticed 10 different shades of orange in Thompson Bowling Arena ,
plexiglass (lighted) signage
opaque signage
floor
banners
scoreboard
etc
all had different shades of orange
RE: UT-K Understands Importance Of Brand Consistency - NigelTufnel - 11-11-2014 07:48 PM
(11-11-2014 06:30 PM)Gray Avenger Wrote: In an article (titled "Tennessee announces branding restructure") on page 2C of today's Commercial Appeal, athletic director Dave Hart was quoted as saying "brand consistency across the university is critical". Ironic that a university whose athletic program enjoys an income triple ours, appreciates the importance of the "little things", while we, who can ill afford to leave a stone unturned ignore them. We should comply with the shade of blue specified in the brand standard and we should minimize substituting other colors for gray.
Over 16,000 posts, and 99% of them are about the non-issue of the school colors ... at least Gray Avenger's brand is consistent.
RE: UT-K Understands Importance Of Brand Consistency - MemphisFan95 - 11-11-2014 07:52 PM
Ntr
RE: UT-K Understands Importance Of Brand Consistency - TIGER7880 - 11-11-2014 07:57 PM
All the GA's posts are mind provoking.
RE: UT-K Understands Importance Of Brand Consistency - MemphisCanes - 11-11-2014 08:12 PM
(11-11-2014 06:30 PM)Gray Avenger Wrote: In an article (titled "Tennessee announces branding restructure") on page 2C of today's Commercial Appeal, athletic director Dave Hart was quoted as saying "brand consistency across the university is critical". Ironic that a university whose athletic program enjoys an income triple ours, appreciates the importance of the "little things", while we, who can ill afford to leave a stone unturned ignore them. We should comply with the shade of blue specified in the brand standard and we should minimize substituting other colors for gray.
If you only understood what he meant or has planned you wouldn't be so quick to praise.
RE: UT-K Understands Importance Of Brand Consistency - 3rdgenerationtiger - 11-11-2014 08:21 PM
(11-11-2014 06:30 PM)Gray Avenger Wrote: In an article (titled "Tennessee announces branding restructure") on page 2C of today's Commercial Appeal, athletic director Dave Hart was quoted as saying "brand consistency across the university is critical". Ironic that a university whose athletic program enjoys an income triple ours, appreciates the importance of the "little things", while we, who can ill afford to leave a stone unturned ignore them. We should comply with the shade of blue specified in the brand standard and we should minimize substituting other colors for gray.
Hitler was a pioneer in brand standardization. He, as most fascists, understood the importance in limiting variety as a propaganda tool.
RE: UT-K Understands Importance Of Brand Consistency - TripleA - 11-11-2014 09:03 PM
GA, was this article online? I couldn't find it. Thanks.
RE: UT-K Understands Importance Of Brand Consistency - fsquid - 11-11-2014 09:52 PM
Let's see if they stick to it
RE: UT-K Understands Importance Of Brand Consistency - Mimi - 11-11-2014 09:57 PM
Sailed.
We like our Tigers, our logo and our colors.
But stylish upgrades are also in vogue...like I phones to so many, including the kids. Oregon.
RE: UT-K Understands Importance Of Brand Consistency - MemphisCanes - 11-11-2014 09:57 PM
(11-11-2014 09:52 PM)fsquid Wrote: Let's see if they stick to it
It's terrible. They won't.
RE: UT-K Understands Importance Of Brand Consistency - BinghamptonNed - 11-11-2014 10:32 PM
(11-11-2014 06:30 PM)Gray Avenger Wrote: In an article (titled "Tennessee announces branding restructure") on page 2C of today's Commercial Appeal, athletic director Dave Hart was quoted as saying "brand consistency across the university is critical". Ironic that a university whose athletic program enjoys an income triple ours, appreciates the importance of the "little things", while we, who can ill afford to leave a stone unturned ignore them. We should comply with the shade of blue specified in the brand standard and we should minimize substituting other colors for gray.
this is a new low ...even for you.
not only do you constantly put down OUR leaders and our Uniforms,
now you are suggesting that we follow utknoxville...
