The unofficial online home for fans of the UAB Blazers. Part of Collegiate Sports Nation (CSN).

...I've always liked the 'connected' logo - in fact, I thought it would be cool to have a helmet with it - Dragon logo on one side, the UAB interlocked letters on the other...

Has anyone seen the vimeo video that discussed the rebranding/updating?

https://vimeo.com/905355216/b32b740e30?share=copy

It explains a lot of whats behind it for U4B

While we are at it can we add the American "A" to the basketball court like other schools and not spelling in out in the paint.

(01-25-2024 01:51 PM)uabblazer2012 Wrote:  While we are at it can we add the American "A" to the basketball court like other schools and not spelling in out in the paint.

Agreed, that would look better.

It's dumb to not have the American A on the court.

(01-24-2024 04:04 PM)blazers9911 Wrote:  I am curious what a fiercer dragon would look like, but I have no faith it would actually be done properly.

How about a Dragon with an Elephant being crushed in its massive jaws??

Whoever the marketing company is - they suck! I mean ZERO creativity or talent. They were probably the same people who designed the hideous Hoover City logo

After watching the video, I believe they will probably go with the logo that is basically the current logo but unconnected.
It is nice to hear them say they want us to be known as UAB instead of University of Alabama at Birmingham when applicable. Now lets make ESPN and other sports outlets get the memo.

While I'm not a huge fan of the new designs (the solid green one is the best of the three), I do have to commend Rosie O'Beirne (UAB CMO/Digital Strategist) for diving into the deep end on Facebook in the Save UAB Football group. She has practically addressed every. single. comment. that's been posted in the last 24-48 hours. GaryVee-level marketing move right there.

From a marketing perspective, I get it. And this group will be the LAST group who will accept change. We will be the laggarts who are dragged kicking and screaming across the line.

That being said, at least the university is "trying" to modernize things. Trying to move forward. Trying.

That's a long way from what it was no so long ago... #JustSayin

LOL. They've got a pic of Blaze smoking a joint in the Vimeo video. Around 6:25. This feels bungled.

Option 1 definitely my option since it carries better across the University and athletics. My first look at them was the survey and all felt uninspired but watching the video gives a little more feel as to why they want to change and unify branding.

(01-26-2024 03:51 PM)Slushey51 Wrote:  LOL. They've got a pic of Blaze smoking a joint in the Vimeo video. Around 6:25. This feels bungled.

Blaze getting blazed

(01-26-2024 09:41 AM)blazerblazer Wrote:  After watching the video, I believe they will probably go with the logo that is basically the current logo but unconnected.
It is nice to hear them say they want us to be known as UAB instead of University of Alabama at Birmingham when applicable. Now lets make ESPN and other sports outlets get the memo.

We've been fighting that fight for twenty years that I know of.

(01-26-2024 03:51 PM)Slushey51 Wrote:  LOL. They've got a pic of Blaze smoking a joint in the Vimeo video. Around 6:25. This feels bungled.

If you were paying attention, they were saying those are all different logos and images that popped up when they googled the UAB Logo.

Notice that weird UAB Blaze logo recruits use was on there too.

They just wanted to show all the logos that would pop up when googling UAB, including the unsanctioned bootleg ones.

(01-27-2024 02:09 PM)UAB Band Dad Wrote:  

(01-26-2024 09:41 AM)blazerblazer Wrote:  After watching the video, I believe they will probably go with the logo that is basically the current logo but unconnected.
It is nice to hear them say they want us to be known as UAB instead of University of Alabama at Birmingham when applicable. Now lets make ESPN and other sports outlets get the memo.

We've been fighting that fight for twenty years that I know of.

At least 40 actually.

I like the seperated logo with the A different than current logo. Like green, simple letters over last option shown. Keep dragon head the same.

(01-25-2024 03:50 PM)ATTALLABLAZE Wrote:  It's dumb to not have the American A on the court.

VERY much agree. Us spelling out "American Conference" at the FT line just looks cheap. I mean, if we did nothing it would somehow make sense. I wonder who made the decision to not update our court...?

(02-01-2024 12:30 AM)blazr Wrote:  

(01-25-2024 03:50 PM)ATTALLABLAZE Wrote:  It's dumb to not have the American A on the court.

VERY much agree. Us spelling out "American Conference" at the FT line just looks cheap. I mean, if we did nothing it would somehow make sense. I wonder who made the decision to not update our court...?

The floor overall looks rough this year. It doesn't look as if it's been polished in 2 years. Scuffs and scratches look terrible. My bet is they took the easy route to just cover the CUSA logo at the FT line. But my hope is there's a new floor in the plans so they did this in the interim, though it's a rough look for the first year in the conference.