Frank the Tank
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Posts: 18,999
Joined: Jun 2008
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I Root For: Illinois/DePaul
Location: Chicago
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RE: ESPN and the NFL are in advanced talks that would give league a stake in the network
(01-14-2024 03:04 PM)JRsec Wrote: (01-14-2024 02:36 PM)Frank the Tank Wrote: (01-14-2024 01:55 PM)JRsec Wrote: (01-14-2024 09:44 AM)Frank the Tank Wrote: (01-14-2024 12:56 AM)JRsec Wrote: What people pay for:
Season Ticket Books for SEC games: $750 a book with a $1000 donation for the privilege to purchase 2 season books.
UVerse Bundle: Cable/Internet/Phone $250 per month, $300 per month with a premium sports tier.
If ESPN channels are sold for $45 a month including conference networks and the ESPN package which included the NFL goes for more, then reaching $60 a month is not inconceivable. If it all sold for $70 a month that's $840 for the year. That's not costly for a sports fan when the purchase of ESPN gives them college baseball, college softball, gymnastics, and basketball.
Sorry but it's still not overpriced and really still is a bargain for what you get.
Certainly, comparing to in-person tickets isn’t the relevant comparison. The relevant comparison is the price to get the same sports that we had on basic cable before via direct-to-consumer streaming. ESPN is one charge, your regional sports network (or multiple RSNs in places like New York, Chicago, LA and Boston) are more charges, getting CBS/Paramount+ and NBC/Peacock are more charges, getting the Turner sports on Max with another charge that will eventually require another sports tier charge on top of that, and then figuring out how to get the Fox channels that you currently can get direct-to-consumer at all. I’m looking at the price to get all of that (not just ESPN) because that is what’s required to get just the basic “I want my local pro sports teams and the major national sports events” that the typical sports fan just to used to automatically get from the cable bundle, and that doesn’t even include Amazon Prime and Apple TV+ that have various rights.
That $250/$300 price that you’re quoting is neglecting that you also need to pay for Internet and phone separately if you go direct-to-consumer. So, to get a truthful figure, you need to add whatever you’re paying for Internet and phone on top of it (and if you have a basic Internet plan, you’re going to want to pay for a better one if you’re streaming everything).
I don’t speak from this as a Luddite still paying for cable or satellite, but rather from a household that IS streaming *everything*. I have every single one of the streaming services that I just listed above plus Hulu Live TV+ and Netflix along with an old-fashioned antenna connected to an AirTV box that allows us to stream any over-the-air channels to any of our devices. I get them because I’m an unambiguous across-the-board sports fan - I want to watch my football, basketball, baseball and hockey, which means I don’t/can’t just pick and choose to turn things on and off. However, we’re pretty close to the point where I’m not longer saving money compared to my old DirecTV package anymore. I was saving money 3 years ago, but it’s not really a money-saving proposition now and it’s going to quickly to be outright more expensive because streaming service prices have been rising unabated.
Now, if you’re someone that truly *just* watches football, then sure, you can realistically turn services on and off depending on the time of year and can manage things that way. However, most sports fans aren’t like that (or they watch more sports than they say they do if you took a full inventory). Even if you just wanted to watch the championships of the major sports - NFL playoffs, CFP, NCAA Tournament, NBA Finals and World Series - which is pretty typical for the casual sports fan, that would require at least 4 different streaming services plus the antenna setup that I mentioned to get your local Fox channel.
Now, I would say that the major advantages of streaming are flexibility to watch among multiple devices, flexibility in adding and dropping services (e.g. you’re not paying a connection charge like cable), and everything can be run through a one-time purchase of a Roku (or other smart TV device) as opposed to having to incur monthly charges for cable and satellite boxes.
So, I’m not saying streaming is BAD. We made the decision to go all-streaming 5 years ago even before the pandemic, so we’ve been doing it longer than most people. However, I would push back that it’s cheaper if you’re a general sports fan that isn’t JUST watching football because I’m saying directly from experience that it’s very quickly going to cost me more to get the same sports that I used to get in the basic cable bundle.
Your make the mistake that most Northerners make about the South. Southerners would find the NFL ticket to be a bonus, and they only care about getting SEC sports and the ACC is right next door so sure add them too. They never cared about the PAC 12, or its network and the streaming package is already there which contains the BTN and FOX with ESPN. Get those and all you lack are professional sports.
I'm retired and like Terry D just get it all. U-verse without cable plus phone and internet is maybe $150 a month and that's 5G for the internet. We already have Paramount, Apple TV, Amazon Prime Video and Music, Hulu and some I'm forgetting because my wife watches them. We can drop U-verse now, which we are about to do, and get everything we want for $80 (a savings of about $70 a month) and we aren't typical, most get less. We got ticked off when U-verse dropped a bunch of channels, particularly news channels, and we lost the Japanese news service. I loved it! They presented each topic with the news relative to the viewpoint of each side involved.
Anyway, my luddite tendencies are tempered by practicality and security. We are not big professional sports junkies. We never watched the NBA, haven't watched professional football since the mid 80's, and only catch the Braves if the pennant race gets interesting. What we are, is typical of most in the South other than that we spend more. But then I made it a point when we got married to only buy what we could afford, to save in a variety of ways, and to stay out of debt. Initially our only exceptions were a vehicle and home loan. By the time our daughters were college aged we paid cash for their educations and cash for their vehicles, and ours, and only had the home loan, which was paid off a few years before retirement. We have the best insurance we can get. So, if not being in debt up to my eyeballs makes me a luddite, I would recommend it to everyone! And I guess I failed to mention that during all of that time prior to retirement we were season ticket holders for Auburn football, and in the years where we lived reasonably close to the campus for baseball and basketball too. And we were donors, just not the kind in the skybox though I have been in one for a game or two over the years. And my wife and I did it without inheritance since both of us still have a parent alive.
If ESPN and the NFL partner it will only give us more, and since we never were people to waste money on theme parks, though we did travel abroad, any increase per month in price for the sports we care about will be easily met. Our jobs now are keeping up the home, taking care of our moms, and trying to stay healthy and sane in a batcrap crazy world.
Anyway, to the point we can ditch the TV portion of U-verse and get everything we want including the main college sports carriers for under the $300 a month we currently pay for it all, so if the sports package goes up $60 bucks a month it's not a big deal as we'll be right back to the same $300, we are paying, just with a different configuration.
You’re making a very broad statement regarding the NFL without looking at the data. Certainly, living in Alabama is one thing because there’s no NFL competition. However, just look at what is now going to become the SEC’s most important market (if it isn’t already): the State of Texas. The Cowboys are the single most important franchise in the NFL and Dallas has the largest local NFL viewership in terms of number of viewers compared to any other market:
https://x.com/sportstvratings/status/161...Iqq5RXMwkA
In terms of local NFL ratings, SEC markets Kansas City and New Orleans are #2 and #5, respectively.
So, we shouldn’t mistake the relatively high interest in college football in the South compared to other areas of the country (which I don’t deny) to it actually having outright *more* interest than the NFL in Southern markets (which isn’t true when looking at ratings data). Case in point: LA is a mediocre or even poor NFL market compared to virtually every other NFL market while it’s the single best and most valuable NBA market with one of the most famous sports brands in the world with the Lakers, but the NFL still draws far more viewers in LA than the NBA because the NFL is simply a monolith everywhere.
In any event, that’s beside the point because the viewing habits of NFL and college football fans are going to have the highest crossover of any two sports and they’re played in the same time of the year with the biggest games on the same handful of major networks, which is why I repeated multiple times that you can save money on streaming if you are truly JUST wanting to watch football (whether it’s the NFL or college).
I’m not quite sure where the comments about debt are coming from. I certainly don’t spend more than I can afford - it’s not like I’m taking some home equity loan so that I can pay for streaming services or not maxing out 401(k)s or 529s or paying extra principal on our mortgage every month. I pay for these services because I enjoy watching a cross-section of sports and I can afford it well within our budget and lifestyle. If people are having to run up credit card debt to pay for things, then of course they shouldn’t be paying for it. So, yes, I’d agree if that someone is racking up debt to pay to watch sports, then that’s not a smart financial decision to say the least.
My primary point is that no one is paying less for the same sports that we were all getting before with basic cable. We might pay less for fewer sports (which might be perfectly acceptable for a lot of people, as might be the case for you) or more to get the same sports (which is what I’m experiencing), but no one is paying less for the same sports. We can go back on these forums for the past several years where a lot of people truly and legitimately believed that the latter would happen. I said that was a misguided point of view then and it should be crystal clear as misguided now.
Frank, I referenced my lack of debt to substantiate that my views on this matter are not from a typical consumer. Nothing nefarious about that! I didn't think, given your personal information shared, that you would be in the typical debtor camp either. Since we are both alien to the average for this conversation's sake, I think it fair to note that when it comes to live sports most Americans over age 50 will simply spend what it takes and make up for it by cutting something else if they are in a more strapped budgetary situation.
I'm not sure any of this is even relevant for concern since the younger people (thinking 40 and younger) simply aren't into it with the same level of commitment. I see this as a demographic issue and not one of technology, or business partnerships. You either played and love watching, or didn't play and don't love watching, but will watch culturally when it is the focus of a gathering or party. Hence the level of commitment to the sport for the sake of just enjoying the sport, likely dies with Gen X.
Consolidation is nothing more than the necessary leverage to preserve the sport and keep the money rolling in until end of its golden age, likely around 2036. That's why there is no conventional wisdom governing realignment moves now.
What I'm seeing coming is the NFL (fully aware of its dependency upon college football, and now having its fate coupled with that of college football in a more palpable and obvious way) will seek a more direct relationship with college football's upper tier in an effort to preserve the sport. What was once a competition for viewers will no become a symbiotic relationship for mutual long-term survival.
By creating an upper tier in college sports of between 48 to 60 schools (maybe 56) and by cooperating with that college tier instead of competing with it, I'm thinking the NFL is hoping to maintain interest in a sport which has health considerations, but can be maintained, with player development, rules aligned and focused upon constraining the numbers of preventable injuries, and with audiences merged with a more intentional connection to the professional careers of the collegiate level athletes. There can, and likely must be a synergy between the two levels for the sport to be maintained, and as long as it is a means to achieve for the physically gifted but poor, it can be sustained.
The challenge for the future of the NFL and College Football will be developing new generations of fans who likely will not have played. But establishing cooperation now is a necessary first step in that direction. Perhaps Flag Football will help in at least the fundamental aspects of the sport will be the same. We'll see. But either way, what platform of television it is on, and how much that costs is the least of their worries demographically speaking. And until Boomers are gone and X'ers are retired the main audience will have enough to buy what they want.
Millennials are actually still decent sports viewers. However, I agree that Gen Z (who are really what a lot of older people are referring to when they say “Millennials” similar to how a lot of younger people refer to everyone over 40 as a “Boomer” even though they’re not actually Boomers) is the risk for all sports leagues.
I think the days where Gen Z (and younger) just sit down and watch games week after week or day after day are over. Having said that, football still has a mass cultural advantage (which you alluded to) in a world where the “monoculture” is increasingly going away or nonexistent. That’s really still the one *relative* advantage that football and other sports have over other types of media for even Gen Z. People need to understand that Gen Z pretty much has little to no monoculture at all for *anything*: music interest is dispersed, TV show watching is dispersed outside of a handful of hits on Netflix, movie watching is totally dispersed, there are no mass culture book series like Harry Potter or The Hunger Games 15 years ago, etc. So, when viewed in that context, the Gen Z interest in football is actually still high *compared* to everything else.
The other factor that a lot of sports leagues know is that sports gambling is absolutely HUGE with Millennials and Gen Z. It might be a deal with the devil in a lot of ways, but it’s why we’ve gone from pro leagues actively avoiding teams in Las Vegas 5 years ago to having a Super Bowl being held there this year and likely having all 4 major pro leagues there by the end of this decade. Hence why a disproportionate number of ads on sporting events are with online gambling sites. I’m not saying that it’s a good thing, but Millennials and Gen Z absolutely do love betting on football (as it’s the most gambling-friendly sport by far), so that’s a countervailing buoy that we’re seeing with the younger generation. It’s not about being a loyal fan cheering for the local favorite team, but following the big games where the gambling action is at. That’s a big reason why the NFL and biggest college football games are actually being watched by more people than ever even though viewership for everything else on TV has totally plummeted.
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