https://www.espn.com/wwe/story/_/id/3899...dia-record

This article is about the huge buzz around the return of CM Punk, yet, at the end of it, the Big 12 gets a free plug. I'll admit, I was pretty skeptical of the co branding event idea, and I moved on from wrestling about 30 years ago, but this is looking like a smart move for a demographic that loves both CFB and WWE.

Mainstreaming UFC (once illegal in some states) was very profitable for Endeavor and the same holds true for WWE, which is why these cross-branding efforts make sense. Wrestling is a much better TV product than 30 years ago (more athletic, less cartoonish) and the Internet has eviscerated the secrets that used to be a big part of the business. Like an action movie, fans know how it's going to end but are there for the ride.

It helps that there’s a traitor heel in the main event

(11-28-2023 12:07 PM)bryanw1995 Wrote:  https://www.espn.com/wwe/story/_/id/3899...dia-record

This article is about the huge buzz around the return of CM Punk, yet, at the end of it, the Big 12 gets a free plug. I'll admit, I was pretty skeptical of the co branding event idea, and I moved on from wrestling about 30 years ago, but this is looking like a smart move for a demographic that loves both CFB and WWE.

I think the partnership with the WWE is a savvy move. It's extra money out of thin air for the Big XII and greater exposure for the Big XII if there is cross-promotion of Big XII games during WWE programming.

re: CM Punk

He's a good wrestler and great on the mic. I'm glad he's back on WWE and away from the second-tier outlaw promotion that is AEW. Hopefully Wardlow, MJF and a few others (Eddie Kingston, Edge) leave AEW and join him soon in WWE.