The deal Purdue has with “Graham Holdings” is almost identical to the deal GCU has with Grand Canyon Education. Graham Holdings is the corporate structure for all of the holdings the Washington Post/Kaplan Education had before the actual Washington Post was sold off.
https://en.m.wikipedia.org/wiki/Graham_Holdings
Purdue assumed all of the debt of the school when they bought it, they are obligated to pay Graham (formerly called Kaplan) to advertise, recruit, staff Purdue Global, manage the financial aid, career services, counseling, tutoring, support etc. Graham owns and runs the tech the education is provided over. It’s likely that every interaction a student ever has is from a Graham employee, not Purdue.
All of that money flows out from Purdue to Graham. Then, Graham also takes a cut of the actual revenue, on top of the being paid to run the operations. But Purdue is losing money from it (at least on paper, and almost for sure in reality too), while Graham gets paid regardless if Purdue makes a dime or not.
“Following several years of significant enrollment decline, Graham sold Kaplan University to the Purdue University system for one dollar in March 2018, which was rebranded as Purdue University Global. In exchange, Purdue agreed to employ Kaplan, Inc. as the exclusive provider of nonacademic functions,[32] and Kaplan, Inc. agreed to assume responsibility for liabilities resulting before the transaction. According to the contract terms, Kaplan receives 12.5 percent of the university's revenue, as long as funds are available after all operating expenses and guaranteed payments to Purdue have been covered. Purdue University Global reported an $18 million loss in 2018, and a $43 million loss in 2019.[33]
In February 2020, GHC reported that Purdue University Global owed Kaplan Higher Education $68.4 million for services and deferred fees and $18.6 million for an advance from the Kaplan University transaction.[34] Despite spending a reported $132 million in marketing, more than $4,400 per enrolled student,[35] and four times their competitor SNHU,[35] enrollments at Global have remained virtually flat. In October 2020, Purdue University Global reported -$47 million in net assets, with a net operating loss of $103 million.”