JRsec
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RE: Notre Dame and NBC sign extension through 2029
(11-19-2023 05:45 PM)esayem Wrote: (11-19-2023 11:34 AM)Frank the Tank Wrote: (11-19-2023 11:28 AM)esayem Wrote: (11-19-2023 10:37 AM)djsuperfly Wrote: (11-19-2023 10:19 AM)esayem Wrote: Disney? Who needs Disney when Notre Dame or USC go straight to consumer and incorporate students in media curriculum?
Disney, in a vacuum, wasn't the point. The point is streaming isn't profitable. Think about it this way:
RSNs were charging cable companies $2-$3 per subscriber. RSNs that have gone DTC are charging $20-$30 a month--or about 10x. ESPN (just ESPN--not ESPN2, ESPNU, ESPNews, ACC Network, SEC Network) is $10 a month per cable subscriber. So, to maintain current profits that would be $100 a month for just ESPN content. I love sports, but I'm not paying that.
And the point is: right now, even though I don't watch much college basketball, I watch Duke-UNC because it's there on ESPN. I'm not, however, going to pay $20 a month, even for one month, to subscribe to a UNC Streaming service just to watch the game.
If you have 10 million-ish people watching The Game: how many of those are die-hard Michigan and Ohio State fans and how many of those are just casual viewers? I imagine if that game is only available on a Michigan Streaming service and an Ohio State Streaming service, that you have 1-2 million viewers tops.
Well I can tell you every bar-grill in the country will subscribe, so there is that.
Also, what's to prevent the Ohio State direct-to-consumer feed from being bundled with other apps/services? Think about how much money universities already spend on production costs. Cut out the middle man. As much as y'all reference corporations, this is exactly what they do!
That’s called a conference.
Look - I get it. You don’t want UNC to get subsumed into the Borg of the Big Ten or SEC, so you’re trying to see some path where those leagues are effectively broken apart (if not competitively, then at least financially). That’s just not where the world is heading. You’re thinking about direct-to-consumer and every sports team owning their own individual service and “cutting out the middle man” is 2019 thinking. We’ve now seen what that model looks like in reality… and no one that actually depends on large broad-based audiences likes it and it’s straight up losing them money.
Every entertainment company started their own streaming service because they wanted to cut out the middle man of Netflix. That was outwardly the goal of every single entertainment company CEO: they ALL wanted to be Netflix. What they’re now finding is that there might be space for Netflix and maybe one or two other platforms with their reach… and everyone else will need to consolidate or die.
Once again, look at what Warner JUST did with DC movies and HBO shows in licensing them to Netflix again. Warner actually has one of the better performing streaming platforms with Max and they’re STILL finding out that it’s more profitable to go to the middle man of Netflix at the end of the day.
The middle man is actually more important than ever. Amazon is the ultimate middle man just like Walmart and Target have long been the middle man. I think you’re underestimating how much consumers value simplicity and a streamlined platform.
The paradox of the history of the Internet is that, on paper, it seems so easy to has low barriers to entry and would seem to be an equal marketplace where middle men are eliminated and anyone can directly sell to billions of people in their homes and then later via mobile truly anywhere that any person is located in the world.
Yet, what has instead happened is that the Internet has created the most powerful and wealthiest middlemen in the history of the world: Google for search, Amazon for consumer products, Apple and Android for mobile, YouTube and now TikTok for video, Facebook for social media, Uber and Lyft for ride sharing, etc. All of these firms had a ton of competition (even super well-financed competition like Microsoft in several of these areas) and even lower prices in a lot of instances… yet the problem a lot of business people and investors didn’t understand for far too long that people don’t *want* to have to choose between dozens of different choices to get what they’re looking for.
That has been the irony of the Internet: too *much* choice paralyzes consumers. So, they have ended up going to a handful of places that aggregate all of that together: the most powerful companies in the world are PURE middlemen.
Streaming is merely another Internet industry. Netflix will surely survive. Amazon will survive because it’s tied to the Prime service that people need for ordering other things. Disney probably survives because it’s the one entertainment company that is a brand itself. Everything else is at risk (and we’re talking about behemoths like Comcast and Warner, much less individual teams attempting to go to market alone).
Not even the NFL, the one league that could conceivably go it alone direct to market, wants to do that anymore. It wants to sell all of its network and digital assets because it simply makes so much more money selling its content to the networks and Amazon and Google (for Sunday Ticket) than doing it alone. That should be instructive to the Big Ten and SEC and their individual members as they certainly don’t have more market power than the NFL.
I get it, you don’t want to see Illinois pushed out of their role as a barnacle on the Big Ten barge. See what I did there? This isn’t about Carolina or Illinois. I’m looking outside of my fandom at the big picture, and what I see is declining demographics for 1) people that pay for cable 2) people that care about general college football games 3) people that are happy with the status quo of the same old sports tv experience.
People here like to think we’ll end up with some stagnant super league or leagues and then be set for the future. Well, I don’t believe that for one instance. Everything changes. College sports are the most dynamic of any sports package. 25 years ago do you think you’d believe people saying UCF won a national title?
And I love that everyone ignored FOX straight up NOT paying UO and UW a full share. So, while ND is striking independent deals which double their current paycheck, we are seeing the cracks on the Big Ten’s foundation.
Uhm, Esayem, The Big 10 is a barge with two solid engines, and decent sail, an oar they just acquired along with a couple of rowers, and an oyster which hasn't produced a pearl in quite some time, and of course the 11 barnacles they already had.
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