(Sorry for length.)
Student seating in the lower bowl consists of four sections on one end, with half of one for the pep band. Both sides and the other end of the lower bowl are reserved seating. So if students want to attend, or there is any general admission to speak of, they have to show up and require someone to open up a couple upper-level sections, right then and there. The upper "200 Level" is "available as necessary."
Here's the seating chart for 2023:
https://niuhuskies.com/sports/2016/7/25/...ckets.aspx
It's the same old same old. "Suitcase" students go home on weekends, and now NIU has more commuter students who go home after classes on weekdays too. But even if only 30% of students are in dorms and apartments, with 15,000 enrollment that's still 4,500 students. Thirty % of that is 1,350 ... but I doubt they'd all fit on one end of the lower bowl. So given the "as necessary," and the fact that students don't show up en masse but trickle in, what is there ready for them? They don't want to sit with the gray hairs and older couples.
NIU has always been lousy at marketing, but a complaint without a proposal is just as empty. So here's one: See the map above. Look at upper level sections 211, 212 and 213. Or look opposite at sections 202, 203 and 204. They are center court, upper level. After the lower bowl, best seats in the house. Designate those as premium (but still free) student seating. That's only pulling out 6 of 18 sections, and not even the biggest ones.
Put out some emails, flyers, posters, whatever. Something jazzy, like the fake full-house picture on the above web page. Make sure it promotes weekday games. Also promote how easy it is to get to/from on a campus bus (largest univ. bus system in state?). Designate a section of the east parking lot as a "campus bus port" (reflective marker cones, banners on lamp posts, etc.). Add some inexpensive deal ... free soda, free slice, etc. Sodexo will go along because after that, more customers means more $. The whole effort is cheap but potentially effective.
OK, there are 100 things to find wrong with this. If it works, it works. If it doesn't, it doesn't. But you TRY. You don't ever quit. Maybe there needs to be some "hard way" in the athletic administration.