Posted this in another thread, but I think it's more relevant here:

Not sure why we did away with the 901 Club (that was a cool marketing strategy).

I'm not sure any marketing strategy will help the current situation, though. We face two battles: winning new fans and winning back old fans.

With winning new fans, we'll have to keep being creative (the home winning streak idea was neat). We'll have to continue to promote to a variety of demographics to be successful (it's hard to promote with a one-size fits all strategy in Memphis).

Winning back old fans is a different story (to get back to our core 30k-35k). I'm not sure marketing is capable of fixing the situation. We lost some season ticket holders with COVID policies. We lost some with the BLM statement. And we have lost the largest amount due to dislike of Silverfield. I'm still in the Silverfield boat (things will resolve this season one way or another-- he's either getting to 10 wins or he's not, so I'm along for the ride). But we have folks that won't set foot back into another Tiger game while he's on the sideline (and I've heard reasons ranging from being uninspired by his coaching philosophy to personal hatred almost bordering on anti-Semitism).

(09-18-2023 12:23 PM)Tigx Wrote:  

(09-18-2023 10:22 AM)ncrdbl1 Wrote:  vast majority of those that attend the SHC have no ties what so ever with the schools except for race.

the majority of the population doesn't relate to the U of M.

Got to expose the brand to the school age community and replenish the fan base.

And that's not going to happen as long as local media focuses most their attention on SEC.

I mean, consider the source, but this is such nonsense.

I lived all over Texas. I guarantee you that in Dallas, local media is spending almost 100% of the time this week talking about the Cowboys. Maybe a word or two on the Rangers. The Mavs a little when the season starts. The Stars if they make the NHL playoffs. College football gets comparitively little run, and it's more likely to be Texas, A&M or Oklahoma. TCU and SMU and North Texas would kill for the attention that the U of Memphis gets in this market.

Same for U of Houston and Rice in Houston. Same for Tulane in New Orleans. Same for Cincy in Cincinnati. For a mid-major football program in a decent sized media market, we probably get more media coverage than any similar school in the country.

As far as hoops, I bet 98% of the sports fans in D/FW can't even name the head basketball coach at SMU.

So yeah, branding is not the issue.

you're as full of **** as the Christmas goose.

we're a red headed step child in our own home.

OM, Arkansas, and Tennessee get as much if not more coverage than us each week.

we share coverage in our "local" paper with the three main SEC schools in the area PLUS the rest of the SEC has its own separate page.

you'd be hard pressed to find mention of any other AAC school or game.

Knoxville news Sentinel sports webpage today 8 articles 100% having to do with UT, plus the NFL scoreboard.

Commercial Appeal sports website 5 articles 3 about the U of M and one of those has to do with SEC schools.

yesterday it had 7 articles and NONE had to do with the U of M.

even carries story about UK being higher in the power ratings than Bama.

which has absolutely nothing to do with the city of Memphis or even the state of Tennessee or the tri-state area.

Tulane got mentioned more last week going against OM than it got the entire season last year outside of the Tigers game.

if you wait for kids to become teenagers before reaching out to them then it is too late.

they have already chosen the team they want to follow.

(09-18-2023 01:38 PM)ncrdbl1 Wrote:  

(09-18-2023 12:23 PM)Tigx Wrote:  

(09-18-2023 10:22 AM)ncrdbl1 Wrote:  vast majority of those that attend the SHC have no ties what so ever with the schools except for race.

the majority of the population doesn't relate to the U of M.

Got to expose the brand to the school age community and replenish the fan base.

And that's not going to happen as long as local media focuses most their attention on SEC.

I mean, consider the source, but this is such nonsense.

I lived all over Texas. I guarantee you that in Dallas, local media is spending almost 100% of the time this week talking about the Cowboys. Maybe a word or two on the Rangers. The Mavs a little when the season starts. The Stars if they make the NHL playoffs. College football gets comparitively little run, and it's more likely to be Texas, A&M or Oklahoma. TCU and SMU and North Texas would kill for the attention that the U of Memphis gets in this market.

Same for U of Houston and Rice in Houston. Same for Tulane in New Orleans. Same for Cincy in Cincinnati. For a mid-major football program in a decent sized media market, we probably get more media coverage than any similar school in the country.

As far as hoops, I bet 98% of the sports fans in D/FW can't even name the head basketball coach at SMU.

So yeah, branding is not the issue.

Knoxville news Sentinel sports webpage today 8 articles 100% having to do with UT, plus the NFL scoreboard.

if you wait for kids to become teenagers before reaching out to them then it is too late.

they have already chosen the team they want to follow.

Shocking, the Knoxville newspaper reports on UT. Thanks for the newsflash, Nascar guy.

And I bet the great majority of teenagers have never held a newspaper in their hands. To think that any teenager cares what Geoff Calkins or Mark Giannotto write about is bizarre.

If you wanna be obsessed with the SEC all your life, go for it, no matter how pathetic is makes you look. But the SEC has very little to do with the Tigers success or failure.

(09-18-2023 01:34 PM)MtownTigers916 Wrote:  Posted this in another thread, but I think it's more relevant here:

Not sure why we did away with the 901 Club (that was a cool marketing strategy).

I'm not sure any marketing strategy will help the current situation, though. We face two battles: winning new fans and winning back old fans.

With winning new fans, we'll have to keep being creative (the home winning streak idea was neat). We'll have to continue to promote to a variety of demographics to be successful (it's hard to promote with a one-size fits all strategy in Memphis).

Winning back old fans is a different story (to get back to our core 30k-35k). I'm not sure marketing is capable of fixing the situation. We lost some season ticket holders with COVID policies. We lost some with the BLM statement. And we have lost the largest amount due to dislike of Silverfield. I'm still in the Silverfield boat (things will resolve this season one way or another-- he's either getting to 10 wins or he's not, so I'm along for the ride). But we have folks that won't set foot back into another Tiger game while he's on the sideline (and I've heard reasons ranging from being uninspired by his coaching philosophy to personal hatred almost bordering on anti-Semitism).

We changed our seating options because they kept increasing prices (doubled price over two years) on the seating we were in. I understand trying to maximize profit, but the product on the field is decreasing while prices are going up. They complain about wanting more people to attend games, but our prices have never been higher.

(09-18-2023 01:04 PM)Eagleonpar Wrote:  

(09-18-2023 10:19 AM)Southaven Wrote:  

(09-15-2023 01:42 PM)TonyTiger06 Wrote:  During the Jeff & John Radio Show, a guest media personality brought up attendance at football games saying that it was reminiscent of church when compared to SH Classic Events. He indicated that it was not very attractive to teenagers and young adults.

I think that the university could do more to attract teenagers and young adults (college students). My suggestion is to promote small-to-medium sized band competitions among our students during Tailgating at Tiger Football Games. Perhaps, culminating into an internship with a music producer (if possible after the final game).

So if teenagers and young adults are requiring band competitions why do they only blare that crap "music" at the game?

He's a tip: the older fans. the ones with money, are most definitely turned off by that crap. Add in the drunks and you have a recipe for poor attendance.

I've turned down free tickets from the University because I just don't care to be around that atmosphere.

Making the pom squad coed has done wonders for attendance

We have male pom pom squad members?

(09-18-2023 01:34 PM)MtownTigers916 Wrote:  Posted this in another thread, but I think it's more relevant here:

Not sure why we did away with the 901 Club (that was a cool marketing strategy).

I'm not sure any marketing strategy will help the current situation, though. We face two battles: winning new fans and winning back old fans.

With winning new fans, we'll have to keep being creative (the home winning streak idea was neat). We'll have to continue to promote to a variety of demographics to be successful (it's hard to promote with a one-size fits all strategy in Memphis).

Winning back old fans is a different story (to get back to our core 30k-35k). I'm not sure marketing is capable of fixing the situation. We lost some season ticket holders with COVID policies. We lost some with the BLM statement. And we have lost the largest amount due to dislike of Silverfield. I'm still in the Silverfield boat (things will resolve this season one way or another-- he's either getting to 10 wins or he's not, so I'm along for the ride). But we have folks that won't set foot back into another Tiger game while he's on the sideline (and I've heard reasons ranging from being uninspired by his coaching philosophy to personal hatred almost bordering on anti-Semitism).

I know several people in each group listed above except for the last one. I don't know anybody not going to the games because of the coach.

For me it's the atmosphere. Tiger Lane is great if you have a spot. Not so much if you don't. Parking is still a problem. But if I can't watch the game and comment to those I am at the game with because the noise level is so loud then I will watch the game where I can converse with those watching the game with me. And that is at home.

(09-18-2023 10:19 AM)Southaven Wrote:  

(09-15-2023 01:42 PM)TonyTiger06 Wrote:  During the Jeff & John Radio Show, a guest media personality brought up attendance at football games saying that it was reminiscent of church when compared to SH Classic Events. He indicated that it was not very attractive to teenagers and young adults.

I think that the university could do more to attract teenagers and young adults (college students). My suggestion is to promote small-to-medium sized band competitions among our students during Tailgating at Tiger Football Games. Perhaps, culminating into an internship with a music producer (if possible after the final game).

So if teenagers and young adults are requiring band competitions why do they only blare that crap "music" at the game?

He's a tip: the older fans. the ones with money, are most definitely turned off by that crap. Add in the drunks and you have a recipe for poor attendance.

I've turned down free tickets from the University because I just don't care to be around that atmosphere.

It’s not a suggestion for a fundraising event. I was referring to a University of Memphis Student Competition with possibly an Internship tied to it for the winning band.

(09-18-2023 01:22 PM)Atlanta Wrote:  

(09-18-2023 01:20 PM)Titans3775 Wrote:  

(09-18-2023 01:08 PM)Unbreakable04 Wrote:  If you fire Silverfield, they will come.

Not if you follow him with a football version of Tubby.

Use the search form & hire a young star.

YESSSS

You could improve attendance by scheduling a Saturday home game during Columbus Day weekend or on weekends where Veteran's Day falls on a Friday or Monday.

This has not happened in the last three years - maybe more. Having an extra day off work to travel would get me in the stands. It probably would some other out-of-town fans as well.

(09-15-2023 01:42 PM)TonyTiger06 Wrote:  During the Jeff & John Radio Show, a guest media personality brought up attendance at football games saying that it was reminiscent of church when compared to SH Classic Events. He indicated that it was not very attractive to teenagers and young adults.

I think that the university could do more to attract teenagers and young adults (college students). My suggestion is to promote small-to-medium sized band competitions among our students during Tailgating at Tiger Football Games. Perhaps, culminating into an internship with a music producer (if possible after the final game).

What’s your recommendation? Also, does anyone have the of Laird Veatch and the athletic department marketing group … .

Scheduling.

(09-18-2023 02:02 PM)Tigx Wrote:  

(09-18-2023 01:38 PM)ncrdbl1 Wrote:  

(09-18-2023 12:23 PM)Tigx Wrote:  

(09-18-2023 10:22 AM)ncrdbl1 Wrote:  vast majority of those that attend the SHC have no ties what so ever with the schools except for race.

the majority of the population doesn't relate to the U of M.

Got to expose the brand to the school age community and replenish the fan base.

And that's not going to happen as long as local media focuses most their attention on SEC.

I mean, consider the source, but this is such nonsense.

I lived all over Texas. I guarantee you that in Dallas, local media is spending almost 100% of the time this week talking about the Cowboys. Maybe a word or two on the Rangers. The Mavs a little when the season starts. The Stars if they make the NHL playoffs. College football gets comparitively little run, and it's more likely to be Texas, A&M or Oklahoma. TCU and SMU and North Texas would kill for the attention that the U of Memphis gets in this market.

Same for U of Houston and Rice in Houston. Same for Tulane in New Orleans. Same for Cincy in Cincinnati. For a mid-major football program in a decent sized media market, we probably get more media coverage than any similar school in the country.

As far as hoops, I bet 98% of the sports fans in D/FW can't even name the head basketball coach at SMU.

So yeah, branding is not the issue.

Knoxville news Sentinel sports webpage today 8 articles 100% having to do with UT, plus the NFL scoreboard.

if you wait for kids to become teenagers before reaching out to them then it is too late.

they have already chosen the team they want to follow.

Shocking, the Knoxville newspaper reports on UT. Thanks for the newsflash, Nascar guy.

And I bet the great majority of teenagers have never held a newspaper in their hands. To think that any teenager cares what Geoff Calkins or Mark Giannotto write about is bizarre.

If you wanna be obsessed with the SEC all your life, go for it, no matter how pathetic is makes you look. But the SEC has very little to do with the Tigers success or failure.

Now you're using selective editing to be intentionally argumentative. You do have the mental capacity to realize the sentence you call out and deride nascar guy for is part of a comparative with the following sentence, don't you? The following sentences in his post are about the Tiger coverage in the Comical Appeal and the coverage comparison. But your editing of his post to leave it out makes it look like you are the one with reading comprehension difficulties. The more you do this the more you look like the slow one in the group. For your own sake, please stop.

(09-18-2023 02:12 PM)aardWolf Wrote:  

(09-18-2023 01:34 PM)MtownTigers916 Wrote:  Posted this in another thread, but I think it's more relevant here:

Not sure why we did away with the 901 Club (that was a cool marketing strategy).

I'm not sure any marketing strategy will help the current situation, though. We face two battles: winning new fans and winning back old fans.

With winning new fans, we'll have to keep being creative (the home winning streak idea was neat). We'll have to continue to promote to a variety of demographics to be successful (it's hard to promote with a one-size fits all strategy in Memphis).

Winning back old fans is a different story (to get back to our core 30k-35k). I'm not sure marketing is capable of fixing the situation. We lost some season ticket holders with COVID policies. We lost some with the BLM statement. And we have lost the largest amount due to dislike of Silverfield. I'm still in the Silverfield boat (things will resolve this season one way or another-- he's either getting to 10 wins or he's not, so I'm along for the ride). But we have folks that won't set foot back into another Tiger game while he's on the sideline (and I've heard reasons ranging from being uninspired by his coaching philosophy to personal hatred almost bordering on anti-Semitism).

We changed our seating options because they kept increasing prices (doubled price over two years) on the seating we were in. I understand trying to maximize profit, but the product on the field is decreasing while prices are going up. They complain about wanting more people to attend games, but our prices have never been higher.

Would you pay for tickets with a Big XII price tag?

(09-18-2023 02:02 PM)Tigx Wrote:  

(09-18-2023 01:38 PM)ncrdbl1 Wrote:  

(09-18-2023 12:23 PM)Tigx Wrote:  

(09-18-2023 10:22 AM)ncrdbl1 Wrote:  vast majority of those that attend the SHC have no ties what so ever with the schools except for race.

the majority of the population doesn't relate to the U of M.

Got to expose the brand to the school age community and replenish the fan base.

And that's not going to happen as long as local media focuses most their attention on SEC.

I mean, consider the source, but this is such nonsense.

I lived all over Texas. I guarantee you that in Dallas, local media is spending almost 100% of the time this week talking about the Cowboys. Maybe a word or two on the Rangers. The Mavs a little when the season starts. The Stars if they make the NHL playoffs. College football gets comparitively little run, and it's more likely to be Texas, A&M or Oklahoma. TCU and SMU and North Texas would kill for the attention that the U of Memphis gets in this market.

Same for U of Houston and Rice in Houston. Same for Tulane in New Orleans. Same for Cincy in Cincinnati. For a mid-major football program in a decent sized media market, we probably get more media coverage than any similar school in the country.

As far as hoops, I bet 98% of the sports fans in D/FW can't even name the head basketball coach at SMU.

So yeah, branding is not the issue.

Knoxville news Sentinel sports webpage today 8 articles 100% having to do with UT, plus the NFL scoreboard.

if you wait for kids to become teenagers before reaching out to them then it is too late.

they have already chosen the team they want to follow.

Shocking, the Knoxville newspaper reports on UT. Thanks for the newsflash, Nascar guy.

And I bet the great majority of teenagers have never held a newspaper in their hands. To think that any teenager cares what Geoff Calkins or Mark Giannotto write about is bizarre.

If you wanna be obsessed with the SEC all your life, go for it, no matter how pathetic is makes you look. But the SEC has very little to do with the Tigers success or failure.

You really cannot that ignorant.

How do you breath without a coach?

There are loads of 4 and even 5 star players that come out of the metro area every year.

How many local 4 or 5 star players are on the Tigers roster today.

The number is similar to your IQ, 0.

Where are those local 4 and 5 stars today?

Most are in the SEC and you still sit there with a straight face and say that the SEC has little to do with the Tigers success or failure.

It's embarrassing as to how many Tiger legacy recruits end up at P5 schools, mostly SEC.


Also your use of the name "NASCAR guy" just shows your level of ignorance.

NASCAR is one of my least followed forms of motorsports and has been for more than a decade.

But you're so ignorant of motorsports that all you can do is to try and drop the name of the best known organization around.

Some of us don't have a very narrow definition of sports and don't look down on fans of other sports just because we don't actively follow that sport.

You're the type, who as a teen would have likely ended up in the woods holding a burlap bag during a snipe hunt.

(09-18-2023 03:54 PM)former guest Wrote:  

(09-18-2023 02:02 PM)Tigx Wrote:  

(09-18-2023 01:38 PM)ncrdbl1 Wrote:  

(09-18-2023 12:23 PM)Tigx Wrote:  

(09-18-2023 10:22 AM)ncrdbl1 Wrote:  vast majority of those that attend the SHC have no ties what so ever with the schools except for race.

the majority of the population doesn't relate to the U of M.

Got to expose the brand to the school age community and replenish the fan base.

And that's not going to happen as long as local media focuses most their attention on SEC.

I mean, consider the source, but this is such nonsense.

I lived all over Texas. I guarantee you that in Dallas, local media is spending almost 100% of the time this week talking about the Cowboys. Maybe a word or two on the Rangers. The Mavs a little when the season starts. The Stars if they make the NHL playoffs. College football gets comparitively little run, and it's more likely to be Texas, A&M or Oklahoma. TCU and SMU and North Texas would kill for the attention that the U of Memphis gets in this market.

Same for U of Houston and Rice in Houston. Same for Tulane in New Orleans. Same for Cincy in Cincinnati. For a mid-major football program in a decent sized media market, we probably get more media coverage than any similar school in the country.

As far as hoops, I bet 98% of the sports fans in D/FW can't even name the head basketball coach at SMU.

So yeah, branding is not the issue.

Knoxville news Sentinel sports webpage today 8 articles 100% having to do with UT, plus the NFL scoreboard.

if you wait for kids to become teenagers before reaching out to them then it is too late.

they have already chosen the team they want to follow.

Shocking, the Knoxville newspaper reports on UT. Thanks for the newsflash, Nascar guy.

And I bet the great majority of teenagers have never held a newspaper in their hands. To think that any teenager cares what Geoff Calkins or Mark Giannotto write about is bizarre.

If you wanna be obsessed with the SEC all your life, go for it, no matter how pathetic is makes you look. But the SEC has very little to do with the Tigers success or failure.

Now you're using selective editing to be intentionally argumentative. You do have the mental capacity to realize the sentence you call out and deride nascar guy for is part of a comparative with the following sentence, don't you? The following sentences in his post are about the Tiger coverage in the Comical Appeal and the coverage comparison. But your editing of his post to leave it out makes it look like you are the one with reading comprehension difficulties. The more you do this the more you look like the slow one in the group. For your own sake, please stop.

I wish everyone would edit to make the reponses shorter, I do it all the time. If you are on an iPhone or iPad, it takes forever to scroll through comments when posters just add on and on.

And being on the side of Nascar guy makes you look like the slow one in the group. For you own sake, please stop.

Or keep whining and take the absurd position that the CA and local media doesn't give the Tigers enough attention. Some of you love constantly playing the victim.

Lol

(09-18-2023 10:39 AM)Claw Wrote:  

(09-18-2023 10:22 AM)ncrdbl1 Wrote:  vast majority of those that attend the SHC have no ties what so ever with the schools except for race.

the majority of the population doesn't relate to the U of M.

It's is not a HBC or a SEC school.

The majority of the white football fan base in the area have allegiance to SEC schools.

Short of bringing in Coach Prime type of personality there's little you can do except win and hope to steal a major local superstar player or two.

Got to expose the brand to the school age community and replenish the fan base.

And that's not going to happen as long as local media focuses most their attention on SEC.

Young people 30 and under don't watch local media anymore. They are not the answer.

Actually that is not correct. Here is the data.

https://www.statista.com/statistics/4117...us-by-age/

(09-18-2023 05:02 PM)Tiger46 Wrote:  

(09-18-2023 02:12 PM)aardWolf Wrote:  

(09-18-2023 01:34 PM)MtownTigers916 Wrote:  Posted this in another thread, but I think it's more relevant here:

Not sure why we did away with the 901 Club (that was a cool marketing strategy).

I'm not sure any marketing strategy will help the current situation, though. We face two battles: winning new fans and winning back old fans.

With winning new fans, we'll have to keep being creative (the home winning streak idea was neat). We'll have to continue to promote to a variety of demographics to be successful (it's hard to promote with a one-size fits all strategy in Memphis).

Winning back old fans is a different story (to get back to our core 30k-35k). I'm not sure marketing is capable of fixing the situation. We lost some season ticket holders with COVID policies. We lost some with the BLM statement. And we have lost the largest amount due to dislike of Silverfield. I'm still in the Silverfield boat (things will resolve this season one way or another-- he's either getting to 10 wins or he's not, so I'm along for the ride). But we have folks that won't set foot back into another Tiger game while he's on the sideline (and I've heard reasons ranging from being uninspired by his coaching philosophy to personal hatred almost bordering on anti-Semitism).

We changed our seating options because they kept increasing prices (doubled price over two years) on the seating we were in. I understand trying to maximize profit, but the product on the field is decreasing while prices are going up. They complain about wanting more people to attend games, but our prices have never been higher.

Would you pay for tickets with a Big XII price tag?

I have a set budget for tickets/donations. If they triple it, I’ll just move to worse seats. They can’t complain that no one comes while raising prices.

(09-18-2023 05:10 PM)Tigx Wrote:  

(09-18-2023 03:54 PM)former guest Wrote:  

(09-18-2023 02:02 PM)Tigx Wrote:  

(09-18-2023 01:38 PM)ncrdbl1 Wrote:  

(09-18-2023 12:23 PM)Tigx Wrote:  I mean, consider the source, but this is such nonsense.

I lived all over Texas. I guarantee you that in Dallas, local media is spending almost 100% of the time this week talking about the Cowboys. Maybe a word or two on the Rangers. The Mavs a little when the season starts. The Stars if they make the NHL playoffs. College football gets comparitively little run, and it's more likely to be Texas, A&M or Oklahoma. TCU and SMU and North Texas would kill for the attention that the U of Memphis gets in this market.

Same for U of Houston and Rice in Houston. Same for Tulane in New Orleans. Same for Cincy in Cincinnati. For a mid-major football program in a decent sized media market, we probably get more media coverage than any similar school in the country.

As far as hoops, I bet 98% of the sports fans in D/FW can't even name the head basketball coach at SMU.

So yeah, branding is not the issue.

Knoxville news Sentinel sports webpage today 8 articles 100% having to do with UT, plus the NFL scoreboard.

if you wait for kids to become teenagers before reaching out to them then it is too late.

they have already chosen the team they want to follow.

Shocking, the Knoxville newspaper reports on UT. Thanks for the newsflash, Nascar guy.

And I bet the great majority of teenagers have never held a newspaper in their hands. To think that any teenager cares what Geoff Calkins or Mark Giannotto write about is bizarre.

If you wanna be obsessed with the SEC all your life, go for it, no matter how pathetic is makes you look. But the SEC has very little to do with the Tigers success or failure.

Now you're using selective editing to be intentionally argumentative. You do have the mental capacity to realize the sentence you call out and deride nascar guy for is part of a comparative with the following sentence, don't you? The following sentences in his post are about the Tiger coverage in the Comical Appeal and the coverage comparison. But your editing of his post to leave it out makes it look like you are the one with reading comprehension difficulties. The more you do this the more you look like the slow one in the group. For your own sake, please stop.

I wish everyone would edit to make the reponses shorter, I do it all the time. If you are on an iPhone or iPad, it takes forever to scroll through comments when posters just add on and on.

And being on the side of Nascar guy makes you look like the slow one in the group. For you own sake, please stop.

Or keep whining and take the absurd position that the CA and local media doesn't give the Tigers enough attention. Some of you love constantly playing the victim.

Whining about whiners. Some of you love constantly looking stupid on here.

(09-18-2023 05:02 PM)Tiger46 Wrote:  

(09-18-2023 02:12 PM)aardWolf Wrote:  

(09-18-2023 01:34 PM)MtownTigers916 Wrote:  Posted this in another thread, but I think it's more relevant here:

Not sure why we did away with the 901 Club (that was a cool marketing strategy).

I'm not sure any marketing strategy will help the current situation, though. We face two battles: winning new fans and winning back old fans.

With winning new fans, we'll have to keep being creative (the home winning streak idea was neat). We'll have to continue to promote to a variety of demographics to be successful (it's hard to promote with a one-size fits all strategy in Memphis).

Winning back old fans is a different story (to get back to our core 30k-35k). I'm not sure marketing is capable of fixing the situation. We lost some season ticket holders with COVID policies. We lost some with the BLM statement. And we have lost the largest amount due to dislike of Silverfield. I'm still in the Silverfield boat (things will resolve this season one way or another-- he's either getting to 10 wins or he's not, so I'm along for the ride). But we have folks that won't set foot back into another Tiger game while he's on the sideline (and I've heard reasons ranging from being uninspired by his coaching philosophy to personal hatred almost bordering on anti-Semitism).

We changed our seating options because they kept increasing prices (doubled price over two years) on the seating we were in. I understand trying to maximize profit, but the product on the field is decreasing while prices are going up. They complain about wanting more people to attend games, but our prices have never been higher.

Would you pay for tickets with a Big XII price tag?

There wouldn’t be an attendance problem if the Tigers were in the Big-12. The biggest reason for the decline in attendance is fans are tired of getting overlooked in conference realignment. They have basically given up, they have no desire to go watch Charlotte and Rice in the LB. I’m afraid it’ll get worse before it gets better unless we improve our conference or make the P-5 sometime down the road.

Growing new fans? The university had a "Tiger Cub" club ($5) when I was a youngster for kids under 12. Got my card when I was 6 yrs old. It entitled me to free admission to all Tiger football games except the OM & Ms St games (this was at Crump Stadium). But my dad enjoyed taking me (or knew I enjoyed going) so much we bought tickets for those games too. But through that experience over several years I became a Tiger fan for life.

It's good to get the young kids to be fans of the program. It's the most effective way to develop life long fans.