johnbragg
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RE: Are we sure there’s more money in 2030 for college football?
(04-17-2023 09:56 AM)JRsec Wrote: (04-17-2023 09:31 AM)johnbragg Wrote: (04-17-2023 08:43 AM)JRsec Wrote: (04-17-2023 08:15 AM)johnbragg Wrote: Sports fans pretty much assume an unlimited supply of money from ESPN and competitors if they can come up with more attractive sports packages.
That’s not true anymore. The cable bundle is shrinking, streaming is not coming to the rescue. And increased advertising revenues aren’t going to make up the difference either -- advertising is about 20% of ESPN’s revenue, around half of the OTA networks’ revenue.1
Fox was paying around $600M a year for NFL Thursday Night Football for 11 games. 2 TNF averaged 15M viewers in 2019.(3) Fox gave up the package a year early, and Lachlan Murdoch said that would save the company $350-$400M. (4) So Fox could only sell around $200-250M worth of ads on Thursday Night NFL.
So do we really expect CBS and NBC to make money on the $350M a year they’re spending on Big Ten football? For an average audience of 4M? 7M a game?
Do these deals look good for CBS or NBC in a year or two? And if not, why do we think there is a bottomless pool of money to finance Big Ten expansion? (Fox needs the Big Ten to keep FS1 and BTN alive, which is a billion-dollar revenue generator. Or who knows, maybe with another 5 years of cord-cutting, maybe the math shifts there too)
Additionally: If Fox can’t make $600M a year for 11 NFL games on Thursday nights work, do we really expect them to step up to the plate with a $1B offer for half of the 12-team, 11-game College Football Playoff?
(https://www.fool.com/investing/2020/04/1...asting.asp )
Other sources apparently reported less, so I’m rounding off to $600M.
All valid questions. But are most Americans willing to admit that banking is on shaky ground, equities are overvalued, and that social trends a veering away from watching team sports? It's over with the statistical diminishment of Boomers which are still propped up by X'ers until 2036 passes.
It could be well over before then with a protracted recession which Bloomberg was admitting could get started relatively soon. It also didn't help sentiment this morning that the head of the ECB Christine Lagarde was discussing what would happen should the U.S. default on its loans, though she downplayed the notion, even discussing it had to be a drag on investment. An odd way to start your business morning on Emancipation Day to be sure.
My point being the gravy train that was college football could hit a wall much sooner than 2036 if extant economic factors decline.
Very true. I'm not as bearish on the overall economy, but even a mild recession in the overall economy is a near-extinction-level event for an industry that's priced in revenues doubling every time you fart.
Quote:1. But until then contracts ending before 2036 should be relatively safe as far as advertising money goes.
1. I'm not sure of your phrasing here. Contracts are going to be relatively safe as long as the contract runs. But when the contract runs out, you risk free-fall, like the New Big East did in 2013 and the PAC is (probably) seeing right now.
Quote:Boomers and Xers have more disposable income, though the debt levels of subsequent generations are rising. So, merchandisers will want to advertise what they watch until there aren't enough of them left to justify it.
In part this consolidation we see is a much needed elimination of duplicated expenses by these schools. Do 69 universities need 5 commissioners? 5 sets of corporate offices? 5 sets of officials? 5 sets of employees?
Again, I think you over-estimate how much juice can be squeezed from that orange.
Quote:ESPN and FOX will react to trends. And like the ACC and SEC who each signed long term bad contracts (ESPN/CBS) so too can networks sign bad contracts. What you suggest is very plausible.
The ACC contract looked bad a year ago, but I expect it to look a lot better in a couple of years when, say, ARizona is making $29M in the Big 12 and Washignton is making $15M a year after the PAC hires Mike Aresco and gets them 2 games a week on CW, simulcast on ESPN+, and 1 After Dark game on ESPN.
Quote:2. The push for the post season expansion is the pot of gold FOX and ESPN are hoping for with an upper tier playoff and tourney, however they are defined.
I don't remember any breadcrumbs about Fox pushing for playoff expansion. They'll say they're interested if someone asks, they're generally assumed to be interested.
But if you look at the record, what's driving it is not the Murdochs, who have no emotional attachment to college football. It's the Big Ten's longtime suspicion of ESPN. That's why they launched BTN in the first place, before they partnered with Fox. The Big Ten created the Alliance with the ACC and PAC-12, and the only real objective was to make sure that ESPN did not completely control the postseason.
And if you think that the idea of having Big Ten football games on three different OTA networks was a Fox Sports idea, I suggest you think about whether that makes sense for Fox.
Quote:But as with all pots of gold the rainbow has to stay in the sky so you can find the end of it. That's not likely when it is sunny now, but with Category 5 level economic storms and demographic shifts which seismically could be 7.0 or higher are on the way. I guess I'm saying we are in for some dark and shaky days before 2036 and none of it has to do with football contracts.
3. But they're going to have definite impacts on the future of sports TV contracts.
Quote:The demographic shifts are global in nature, and natural resources are stressed. That alone would be inflationary. But should the dollar sag more, we the people will be feeling it in declining disposable income, and that hits all non-necessary expenditures pretty hard. And this means endless cable options, multiple streaming services, purchases of the crap they sell during sporting event commercial breaks, and tickets for those events will all take big hits. Well, except maybe for beer advertisements. Cheap sedatives may be in order!
But Budweiser is perfectly content to concentrate the viewership on 2 or 3 games at at time, a dozen games per weekend, rather than spread it out over a half-dozen TV games at a time.
Say what you want to say and quit cropping every damn sentence.
1. I wasn't referring to contracts, but the holders of them, they are safe as long as they terminate prior to the sharp decline in Boomer money, as in when the youngest Boomers are 74. The contracts ending in 2030-4 should be safe if all other economic factors are stable. Beyond 2030 viewership will decline and it will only pick up downward momentum. So the existing contract periods aren't too risky for the networks. The ACC's expires in 2036 but is the among the cheapest. The Big 10's and SEC's end between 2030 and 2034. The Big 12's was will end about that same time as well.
2. FOX pushed for the postseason. It was called the alliance. Their stated goal was to bid it out. ESPN and FOX seem to be coordinating more than opposing one another.
3. You intentionally ignored my emphasis in my point #1 by focusing on the word contract and feigning that you didn't know to what I was referring and emphasizing that the contract is fine because it has to be enforced. And when I'm speaking of external events not affecting the actual contracts, you switch and state the holders would be impacted, when I'm specifically speaking of the contract itself and not the holders of them. Of course, outside factors will change the impact upon the holders of the rights contracts.
This is the classic dissembling which I've told you would not be tolerated. You are just creating an argument to have one which deemphasizes the content of the post and turns honest conversation into needlessly tedious exercise.
4. Here you do it again when I use the beer commercials as a humorous quip and you treat it seriously. You are either wholly humorless and obtuse, or intentionally dissembling.
If you want to have a discussion, then have one. But drop the cropping and quoting of every alleged point which in itself is tedious and distracting practice and engage the other posters conversationally. You use the cropping to interject arguments either not present or unintended by the body of the post you are quoting. The methodology is deliberately pettifogging in nature.
0. I'm not sure I see a valuable distinction between cropping point-by-point and responding with a numbered list. But I can accommodate, I suppose.
1. I'm glad you clarified. Agreed, all existing contracts are safe, on both the buyer and seller end
2. I agree that Fox is happy to collaborate with ESPN. We continue to disagree on the relative power in the Fox - Big Ten partnership, and on Fox's continued ability to influence events, with their reduced scale and uncertain long term future.
3. I didn't think we had a big disagreement here, I'm not sure where the heat is coming from. I edited in bold above, I can rephrase here.
"The general economic climate will have effects on the sports TV business, and the sports business. But yes, sports TV will be among the least of our worries at that point"
4. Yes, I took your joke seriously -- there will always be SOMETHING to sell. I added the point that the advertisers will not be as concerned as ESPN Disney with keeping a half-dozen platforms (ABC, ESPN, 2, U, SECn, ACCn, ESPN+) viable as mass-advertiser vehicles.
(This post was last modified: 04-17-2023 10:47 AM by johnbragg.)
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