Aggressive Moves to Strengthen the ACC
The issues:
1. Basketball is undervalued under the NCAA
2. Your football depth needs to be strengthened.
3. Your GOR needs to be opened through additions and renegotiated.
4. You don't need the PAC schools. Their numbers are weaker than your own.
5. You need an agreement between member schools as to placing Revenue as your top priority in considering additions.
6. You should look to grow in ways which are not typical of the SEC and Big 10 and do so before the Big 12 or PAC 12 explores these options.
7. Duke, North Carolina and Virginia either need to be central to the identity of the ACC or jettisoned for a new identity.
8. If Florida State cannot be satisfied you should let them go. They have strong options. Clemson does not have as strong of a bargaining position vis a vie the SEC and has none with the Big 10. The ACC needs Clemson to anchor your football value. Florida State is important as well, but not at the price of unity.
Suggestions:
Look for schools with a higher valuations, better attendance, and better viewership numbers than your own. There are more than a few among the Big 12. It is not time for academic snobbery if you want to keep your conference together. Like it or not Louisville truly adds to your value. Oklahoma State, T.C.U., Texas Tech, Baylor, Kansas State, and even Iowa State all add markets. So too does WVU which fits nicely with Pitt, Syracuse, and B.C. If the Big 12 picks up any PAC schools incorporate those 2 or 4 with your raid or merge. You are adding hoops power there as well as football gravitas.
Think a maximum of 24 football schools, but as many divisions for hoops to dominate that sport and the new tournament's revenue as you can add if they are hoops only. You could have a Big East Division, a Big 12 division and an ACC division for hoops. Take the top 2 from each of those divisional tournaments and 2 at large, or ever how many is profitable, for the ACC tourney. Make a mint in house in what you do best. The market synergy on this kind of hoops move would pay in terms of the ACCN and in negotiations on value as you would bargaining as a collective.
If Duke, UNC, and Virginia can't live with the Big 12 schools, or Big East hoops teams, let them leave. If Duke, UNC and Virginia are behind these moves they stay. The SEC would likely appease ESPN if they simply added Kansas and Florida State to move to 18.
Build leverage for basketball through the adding of these schools. Incorporate the Big East before the Big 12 does. There are a lot of rumors that those two are in talks for a basketball only arrangement. This is still a struggle for survival between the ACC and Big 12. Once you increase your inventory for basketball push for separation from the NCAA and a breakaway in a pay for play league and more than double your revenue in hoops (think x 2.25). The SEC will back this.
Partner your football in a scheduling alliance in house with the SEC. ESPN would be amenable. It works for bowls as well and the fans would like the distances. SEC schools raise your viewership and value. We both should have 3 OOC games to be played against other P5's, let's dedicate 2 of them with each other and keep that money in house.
The ACC would still offer quite the mix of competition for Notre Dame to carve out a nice schedule. The total sports package should suit them. They could remain independent or join fully when something else could unfold to entice them. Something I'll mention below.
Now for the long game. If the SEC locks down the football recruiting states, shares them naturally with the ACC, and the ACC locks down East Coast basketball and adds SW basketball to it as well as other SW football brands, you become the #1 basketball product in terms of quality and with the depth of inventory for the Winter programming you can begin with the new contract to piece out your inventory for basketball as the Big 10 does for football. Only you have a better product in hoops than they have in football so for basketball prices you should command the #1 contract for that sport.
With less ability to access Southern recruits the Big 10 schools married to the PAC schools would both suffer the same slow slide in competitive ability. Penn State, Ohio State, Iowa, and possibly Michigan and Wisconsin may have to rethink their associations. Toss those schools into the mix 13 years down the line to receive access to Southern recruiting without having to slog through an SEC schedule and ESPN now has the two power conferences for all sports without the laggards in the PAC and Big 10. Remember if you don't go to them, eventually they have to come to you. This is how a well-funded through hoops ACC moves from #3 to #2, possibly #1 if the SEC becomes complacent.
Recruiting, Money and publicity would be your tools. Hoops enhances your exposure tremendously with the array of schools you would represent. With the right football adds from the North you become at least an equal player with the SEC.
Whether you get to such a position or not isn't as relevant as striving to get there. You will see improvement across the board just by knowing what you are trying to achieve.
You may criticize my suggestions, but the one knock I have on the ACC in its entire realignment history, is that it never acted outside of its comfort zone and never took a big risk.
Delaney launched a network without ESPN's help. Roy Kramer began divisional play with a Conference Championship game. It could have flopped. The ACC stockpiled a few Big East schools with which they were comfortable in hoops fit. You grafted in a couple of football brands and hoped that would preserve what you had. It didn't. And it didn't because hoops paid less, but remained your emphasis.
Well, the worm will turn in favor of basketball again. Circle the wagons and beef it up now. Then use your recruiting grounds to bring in big time names in football when they get locked out of the South and need exposure to Deep South recruiting to remain viable. They have 100,000 seat stadia which need filling. Be a little ruthless and aggressive. Right now, you are Conference #3 in revenue. Act like it instead of waiting for the inevitable, which will only happen if you do nothing to prevent it.
The SEC almost has the conference it wants. Use what you do best, basketball, and your native soil to grow your football. You can't get them now, they would laugh. In 2034 if the SEC is locked down they won't be laughing, they'll be worried. You are already better in basketball. Take away their options in the NE in that sport, grow your network, and lure what you want in when the time is right.
In the meantime, selling the ACCN in most of the NE states for hoops and in Texas, Oklahoma, Kansas, Iowa and West Virgina for football, and perhaps in any PAC states the Big 12 picks up is your ticket to closing that gap. Remember the Big 12 still doesn't have a network. You do.
But none of it will happen if you don't try, or you just wait for your fate. If Phillips won't pull the trigger get somebody else, hopefully someone with a personal stake in the ACC. And since it can't happen in a house divided. Let the opposition go. Build again in unity.
JR
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