Opinion: Restructuring March Madness for Money and Regular Season Relevance
So with the buzz of a potential appetite for a 16 team CFP (we haven't even started 12 yet, hold up y'all, let 12 play out first), I noticed arguments for college football that networks don't want games overlapping each other in the CFP, and fans don't want the regular season watered-down to irrelevance like college basketball. With a 12 team CFP, there's incentives for getting a bye for the top 4 seeds (champs), a home game for the next 4 teams, and then making the CFP for the final 4 teams in. It'll keep teams fighting late in the season who know they're in the CFP, but can still improve or secure their standing or risk dropping down or out. It also increases the stakes for CCGs, which should gather more fan interest, and, for conferences, more guaranteed money.
For college basketball, it appears they have gone past the point of no return like many pro leagues, but have they? Is there a way to come back without significantly reducing the number of teams that participate in march madness? A way to bring back some relevance to the regular season and conference tournaments? I think there could be. Currently, all conferences hold tournaments after the regular season and many offer incentives for the better performing teams like home court advantage or byes in their tournament. While offering teams home court games during march madness is highly unlikely, is it too crazy to consider offering teams byes for march madness? Expansion seems off the table for now even to 72 teams, so why not consider restructuring the bracket?
I wouldn't change how teams make march madness, but would restructure the bracket for just the 1st weekend of the tournament. Consider how the old Big East conducted their 16 team conference tournaments, and how the ACC and A-10, and soon the B1G and SEC, conduct their conference tournaments with 15-16 teams. I would do that similarly:
- 1-4 seeds get a double bye into the Round of 32
- 5-7 seeds get a single bye into the now Round of 48
- 8-17 seeds play each other in the now Round of 68
Ideally, using byes for march madness would add incentive during the regular season not only for conference tournaments, but now march madness. Losses may have more consequences than before while top 25 matchups will ideally have more importance and could increase casual fan interest.
In terms of broadcasting games, the idea is instead of stacking 4 games on each other 4 times a day for the 1st 2 days of the tournament, spread them out over 6 days to provide more exposure for games early on in the tournament.
Tuesday-Wednesday - Round of 68:
- 8-17, 9-16, 10-15, 11-14, and 12-13 matchups
- 10 games per day using a 2-3-3-2 broadcast format (early afternoon, late afternoon, evening, late evening)
Thursday-Friday - Round of 48:
- 8-17 and 9-16 winners play each other
- The other 12 winners from Round of 68 play 5-7 seeds
- 8 games per day with 2 games solo during the afternoon, 3 games in the early evening, 3 in the late evening (same broadcast format as current round of 32)
- Alternatively, could use 2-2-2-2 broadcast format
Saturday-Sunday - Round of 32:
- 16 winners from Round of 48 play 1-4 seeds
- 8 matchups per day, same broadcast format as current Round of 32
The remainder of the tournament would not be altered, and there wouldn't be reseeding. With the games spread out over 6 days instead of 4 days and providing more exposure, the theory is that games will gather higher viewership and be worth more than currently, thus, earning conferences more money in the tournament. The 8 selected hosts for the 1st week would host 6-7 games total during all 3 rounds (4 hosts would pick up a game lost from the First Four). This way, all teams stay in 1 city throughout the week and keep travel costs limited.
For the mid-major conferences, yes there would be a more difficult path to winning a championship likely playing 7 games instead of 6, but:
#1 It'll be easier to earn units money for their conference in theory playing an 8-12 seed team followed by a 5-9 seed team instead of a 1-5 seed right out the gate (excluding bottom 4 conferences).
#2 We've already seen a few teams from the First Four make a run to the Elite Eight and Final Four who would've had to play 7 games to make the championship so it's in theory still very possible to see cinderellas go on a run for the championship.
It might also seem crazy suggesting teams playing up to 3 games in 5 days to some (probably not many on here), we do have conference tournaments that have teams playing up to 5 games in 5-6 days so this wouldn't be anything new to teams, and occasionally, we do see a team or 2 do that in their conference tournament just to make march madness.
For the major conferences and multi-bid leagues, it'd be an easier path for their best teams to win the championship with an extra 2-5 days of rest and playing 1-2 fewer games than the rest of the field. With the incentive of byes, the regular season value should increase earning them more money before the postseason begins, which should also be worth more money. Maybe another incentive that could boost their conference tournaments is (potentially breaking KISS here) offer the top 8-12 conference tournament champions a guaranteed bye into at least the round of 48 (depends on overall ranking). The incentive of a bye in college football seems like it could be a positive for the value of CCGs so why not do the same for conference tournaments where the full revenue stays within the conference? Spelling it out as simple as possible:
- All 32 Conference Tournament Champs get an autobid into March Madness
- Top 10 Conference Tournament Champs earn at least a single bye
- Top 36 At-Large Teams qualify for March Madness
- Top 18 At-Large Teams earn at least a single bye
- Top 16 Overall Teams earn a double bye
Now if that was too complicated and kept as the top 28 overall earning at least a single bye, I'd be okay with that, but that may give conference tournaments for the major conferences and multi-bid leagues a boost of fan interest and revenue knowing the winner not only qualifies, but likely gets at least a bye.
Now I think it's time to address the elephant in the room. Would restructuring the format hurt the appeal for march madness with the simplicity of the standard 64 team bracket (despite being 68 teams) that casual fans have grown to love and enjoy, seeing top 5 seeds get upset by 12-16 seeds, and being able to flip between 4 games instead of actually doing our jobs? That, I'm not sure of to be honest. I think the risk of damaging that is what will probably keep what I've suggested from ever occurring (if it ain't broke, don't fix it), but it's something that those in power of college basketball could consider if they're looking to improve the standing of the sport as a whole in the sports world (well at least the US) and take a page from college football and their own conference tournaments while of course, making more money, especially guaranteed money within conference. Let me know your thoughts.
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