https://www.cnbc.com/2022/12/22/nfl-sund...be-tv.html

Takes one player off the board for streaming CFP or CFB in general I'd imagine.

I don’t think it matters much for college football or the CFP in the sense that YouTubeTV is just a streaming version of DirecTV or Comcast cable as a distributor of third party content as opposed to a streaming service with its own content like Disney, Amazon or Apple. This is honestly the *least* disruptive choice for Sunday Ticket - it’s truly just the same package that’s being sold by a different company in largely the same way as DirecTV did (only via streaming as opposed to satellite).

In contrast, what Apple had planned for Sunday Ticket would have been a *massive* game changer because they wanted to just incorporate all of those games into their basic $6.99 per month AppleTV+ service. That would have single-handedly turned AppleTV+ from a “nice to have because I like Ted Lasso and I was getting a free subscription with my iPhone purchase” to a “must have service even if they double or triple the price”. I (and many others) pay $9.99 per month for a sports pack add-on during football season just for the Red Zone Channel, so imagine getting all full out-of-market NFL games plus the Red Zone Channel for $6.99 per month (or even at a higher price). That would have been amazing and we would be talking about AppleTV+ instantly being the dominant streaming service for sports fans.

Alas, we’re likely just ending up with the same or similar pricing for Sunday Ticket as an a la carte package going forward as we do today. The Apple proposal was rejected because it was *too* consumer-friendly for the NFL (or more importantly, CBS and Fox that are producing those games).

(12-22-2022 10:19 AM)Frank the Tank Wrote:  I don’t think it matters much for college football or the CFP in the sense that YouTubeTV is just a streaming version of DirecTV or Comcast cable as a distributor of third party content as opposed to a streaming service with its own content like Disney, Amazon or Apple. This is honestly the *least* disruptive choice for Sunday Ticket - it’s truly just the same package that’s being sold by a different company in largely the same way as DirecTV did (only via streaming as opposed to satellite).

In contrast, what Apple had planned for Sunday Ticket would have been a *massive* game changer because they wanted to just incorporate all of those games into their basic $6.99 per month AppleTV+ service. That would have single-handedly turned AppleTV+ from a “nice to have because I like Ted Lasso and I was getting a free subscription with my iPhone purchase” to a “must have service even if they double or triple the price”. I (and many others) pay $9.99 per month for a sports pack add-on during football season just for the Red Zone Channel, so imagine getting all full out-of-market NFL games plus the Red Zone Channel for $6.99 per month (or even at a higher price). That would have been amazing and we would be talking about AppleTV+ instantly being the dominant streaming service for sports fans.

Alas, we’re likely just ending up with the same or similar pricing for Sunday Ticket as an a la carte package going forward as we do today. The Apple proposal was rejected because it was *too* consumer-friendly for the NFL (or more importantly, CBS and Fox that are producing those games).

I find it really hard apple was going to put Sunday Ticket on Thier normal pricing. The MLS package apple tv got the rights to is behind a second paywall.

(12-22-2022 10:50 AM)Hootyhoo Wrote:  

(12-22-2022 10:19 AM)Frank the Tank Wrote:  I don’t think it matters much for college football or the CFP in the sense that YouTubeTV is just a streaming version of DirecTV or Comcast cable as a distributor of third party content as opposed to a streaming service with its own content like Disney, Amazon or Apple. This is honestly the *least* disruptive choice for Sunday Ticket - it’s truly just the same package that’s being sold by a different company in largely the same way as DirecTV did (only via streaming as opposed to satellite).

In contrast, what Apple had planned for Sunday Ticket would have been a *massive* game changer because they wanted to just incorporate all of those games into their basic $6.99 per month AppleTV+ service. That would have single-handedly turned AppleTV+ from a “nice to have because I like Ted Lasso and I was getting a free subscription with my iPhone purchase” to a “must have service even if they double or triple the price”. I (and many others) pay $9.99 per month for a sports pack add-on during football season just for the Red Zone Channel, so imagine getting all full out-of-market NFL games plus the Red Zone Channel for $6.99 per month (or even at a higher price). That would have been amazing and we would be talking about AppleTV+ instantly being the dominant streaming service for sports fans.

Alas, we’re likely just ending up with the same or similar pricing for Sunday Ticket as an a la carte package going forward as we do today. The Apple proposal was rejected because it was *too* consumer-friendly for the NFL (or more importantly, CBS and Fox that are producing those games).

I find it really hard apple was going to put Sunday Ticket on Thier normal pricing. The MLS package apple tv got the rights to is behind a second paywall.

It's because the MLS is a niche product and wasn't going to drive general interest in AppleTV+ subscriptions. Apple is looking to extract a premium amount of money from a small subset of hard core MLS fans on that package.

In contrast, the NFL is the single most-watched product in the entire entertainment industry by a massive margin. It's the biggest 4-quadrant mass market product out there, so the idea was that they'd get a ton of people to sign up for AppleTV+ subscriptions with the intent of retaining them all year. In essence, this was going to be the AppleTV+ version of Stranger Things for Netflix or The Mandalorian for Disney+, only even more super-sized because of the immense broad-based popularity of the NFL and the fact that sports viewers are generally seen as the most loyal customers (e.g. they're keeping the cable bundle alive and, in turn, would likely be the customers most likely to just keep a subscription all year as opposed to the adding-and-dropping of services that non-sports fans engage in much more).

Whelp looking forward to the inevitable price hike for youtube tv. They will likely break the $250+ price over 12 months with a prepay for jumping on mid season. $20+ a month

(12-22-2022 11:05 AM)LeeNobody Wrote:  Whelp looking forward to the inevitable price hike for youtube tv. They will likely break the $250+ price over 12 months with a prepay for jumping on mid season. $20+ a month

ST will be a standalone product for around $300. YTTV sycophants don't believe their base price will rise as well though.