HUNTINGTON, W.Va. – The Marshall University Athletics Department, in conjunction with INFLCR, is excited to announce the Herd Exchange, which will allow student-athletes to pursue Name, Image, & Likeness (NIL) business opportunities.                                                                               

Companies can register for Herd Exchange now via Herdzone.com/Exchange. Examples of possible business deals include public appearances, autograph signings, social media promotion and endorsement, private lessons and athletic camps.

"We are extremely excited to bring this new platform not only to our Marshall University student-athletes, but to our local community businesses and worldwide supporters of Marshall University Athletics. The Herd Exchange and the strong support from the Marshall community will allow all of our student-athletes to maximize their value in the world of N.I.L."- Christian Spears, Director of Athletics - Marshall University 

The Herd Exchange will be the home for all Marshall NIL information, education, opportunities, and reporting. Members of the business community will now be able to partner directly with student-athletes on brand-focused activities, provided they are within legal protocols and follow the MU NIL guidelines and are approved in advance by the MU Compliance department.

After a business or individual registers on the HerdExchange, they will have access to a searchable database of Marshall University student-athletes, and filter that database through a variety of criteria. They will have the ability to message the student-athlete directly in the application or request contact information to begin discussions about any potential NIL transaction. INFLCR and Marshall University will not be involved in any of the negotiations.

https://herdzone.com/news/2022/11/16/gen...d-exchange