CitrusUCF
Heisman
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RE: Wilner on potential Pac-12 expansion: SDSU and SMU are the clear favorites
(11-17-2022 01:05 PM)bryanw1995 Wrote: (11-17-2022 12:59 PM)CitrusUCF Wrote: (11-17-2022 12:42 PM)bryanw1995 Wrote: (11-17-2022 12:18 PM)CitrusUCF Wrote: (11-17-2022 09:11 AM)Frank the Tank Wrote: In any event, I'm recoiling at the weird reaction that Gonzaga going to the Big 12 would somehow be... weird. (This isn't directed at you, but rather the tone that a lot of this thread has taken.) Why on Earth would it be a strange fit, particularly when "strange fit" shouldn't be applicable to a league that has Kansas, West Virginia, UCF and BYU? We have people unironically suggesting that schools like UTSA would be a Pac-12 candidate in the near future in other threads, yet I'm just perplexed that there's even 1% pushback at the thought of the Big 12 adding Gonzaga. This is a pretty obvious positive move to me if it happens. The Big 12 might be finally getting over their delusion of thinking that they can get any Pac-12 schools to move without the Big Ten acting first (or at least the league has gotten over that delusion even if their fans haven't done so), so Gonzaga is the best available sports brand out there.
This is from another thread, but it is more properly discussed in this thread. It seems Frank is unimpressed with the idea of UTSA as a PAC-12 candidate. Indeed, it is probably a bridge too far, especially given the myopia of PAC-12 presidents. But to suggest that their candidacy is a bad joke by posters on this board overlooks the many positives that UTSA has to offer including a major TV market without direct P5 or NFL competition; Texas recruiting; positive growth in competitiveness; long-term commitment from a well-known Texas coach; and a growing fan base in a football-crazy state. UTSA is a startup just like a new tech company. Does the PAC-12 want to invest now and grow the product as quickly as possible, or do they want to wait and see what happens while the product develops slower without the same level of resources.
The reality is that the PAC-12 is in a bad place in terms of viewership and market relevance. Football is on the decline on the West Coast - viewership, attendance, and participation in youth/HS football are down. There's a void in the nation's #2 market, which the PAC-12 can't fill and that market now has two NFL teams and two teams playing in one of the premier conferences. So the PAC-12, like Billy Beane in Moneyball, can't just replace Jason Giambi - they have to figure out a way to recreate what they've lost.
The way to solve the PAC-12's market problem is to invest in programs that can deliver viewers and on-field results if given a P5 platform. They can't replace Los Angeles, but they can try to "recreate" it by bringing in large markets where they could be relevant. San Antonio is the #31 market. The only larger market where the PAC-12 can add a team that is the only P5 team directly located in that market is San Diego (#27). Please note that Las Vegas is only #40. This isn't to argue that UTSA can dominate UT and A&M in San Antonio, but it may come to be the leader in the market over time. UCF is now the #1 team in Orlando, but that wasn't the case even just 10 years ago. Just as UCF accomplished this over time in a G5 conference, so can UTSA -- but UTSA can advance their timeline significantly with the PAC-12 platform and resources, which ultimately serves to strengthen the PAC-12.
For the record, I think the PAC-12 should add 4 teams: SMU, UTSA, SDSU. On the 4th, I'm undecided. But those three should be slam dunks if the PAC-12 is serious about remaining a relevant P5 football conference.
So, is UTSA highly unlikely given how the PAC-12 operates? Absolutely. But is the case for UTSA laughable? I hope this post has shown that it ought not be. It's up to the PAC-12 to decide if they want to get in at the venture capital stage or wait for the IPO in 10 years.
I can get to the UTSA main campus in 12 minutes from my front door. I remember reading about it and talking to friends when they first announced that they were going to come out with football. I've seen that program grow from the ground floor up to now being a borderline top 25 consistently, and I have a ton of respect for both them and SA as a sports town. But they're a long way away from a Pac invite today. Maybe in 20 years, assuming they turn into a consistent threat to make the 12 team playoff and maybe do some damage when they're in it.
This is the exact point I'm making. The PAC-12 can wait around for UTSA to eventually develop in a G5 with limited financial resources (wait for the IPO), or they can go in now as venture capitalists who see something that can be valuable and help it get there for the PAC-12's own benefit.
Rice and Tulane may have been around a long-time, but they don't bring any more viewers than UTSA right now, and they have far lower ceilings and lower floors. Would you rather buy stock in old, mediocre firms that can barely compete or get in on the ground floor of what can be the next big thing? Go back fifteen years, would you have invested in K-Mart instead of Amazon? No guarantee that UTSA becomes Amazon, but there's a guarantee that whatever it becomes, it's never worth less than K-Mart.
But even if UTSA climbs the ladder like UCF has, who would want them? The P2 are out, and they're worth less to the big 12 b/c they already have Texas blanketed with 4 old SWC schools. The ACC doesn't even want any current big 12 schools. So the Pac has no reason to dilute their own revenues for 20 years while they wait for UTSA to (hopefully) develop into a great anchor school for their Texas Division, they can instead just wait and see how things go and pick up UTSA when/if they develop into a P5 program.
It's not going to take 20 years if they're in a P5 with those financial resources. And while UTSA may have nowhere to go, things are probably going downhill for the PAC given the decline in football generally on the west coast. So establishing themselves in a major market in a football-rich state has value now. And it will be value that the PAC-12 recognizes sooner rather than waiting until they're a distant 5th to the other conferences. If you add a team now, in 10 years, that's a P5 team, not a G5 that you just added in desperation mode.
(This post was last modified: 11-17-2022 02:02 PM by CitrusUCF.)
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