My younger brother just co-authored a book on NIL with the University of Virginia. It’s really interesting for college athletes and others. You can check it out here:
https://a.co/d/93jsVqd
From my brother, the author:
“My first book is now available on Amazon with deliveries starting later this month. I co-authored "Athlete Brands: How to Benefit from Your Name, Image, and Likeness" with University of Virginia Darden School of Business marketing professor Kimberly A. Whitler. Kim is a branding expert and former chief marketing officer, and we tap her branding knowledge to teach student-athletes how to develop a personal brand that helps them achieve their goals.
How can you help?
1. Buy a copy: If the book could help you, a friend or family member, or you're just feeling generous, please buy a copy (or a few). You can pre-order it here:
https://lnkd.in/esywQHYZ
Let me add: This book is NOT just for high-level student-athletes inking NIL deals. It's a great way to introduce any high school or college athlete to personal branding concepts that will help them understand how to build a reputation in the digital and real worlds that advances their goals. It's for coaches, athletics directors, parents and others who want to help student-athletes protect their reputations and focus on what's important, rather than distractions like quick social media gratification. It's for marketing professors who need content to teach students about athlete marketing and branding.
And if you are a small business owner or Uber driver or fitness instructor or do anything in which your reputation is key, the lessons and exercises in this book apply directly to you. In that case, all the talk about sports and athletes is just an analogy for your profession.”
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UAB Announces "UAB Local Exchange" to Enhance NIL Efforts
