(08-06-2022 04:56 PM)JRsec Wrote: (08-06-2022 04:51 PM)Big 12 fan too Wrote: (08-06-2022 04:43 PM)bullet Wrote: Here is what is hard to understand, how dramatically the SEC and Big 10 have separated themselves.
In 2016-17 distributions were as follows:
SEC 40.9
Big 10 36.3
Big 12 34.8
Pac 12 30.9
ACC 26.6
In 2020-21, impacted by the pandemic:
SEC 54.6
Big 10 44.2
Big 12 34.5
Pac 12 19.8
ACC 36.1
But in 2025, its projected to be:
SEC 80s
Big 10 90s
Big 12, Pac 12, ACC 40s.
Besides the moving of the best schools from those conferences to P2, I think there’s some picking of the winners going on. It’s not just school valuations, it’s that TINA driving TV rights escalation is nearly exclusively going to the prime windows, and those windows earmarked for P2 inventory.
SEC projections go up significantly past 2025 since it is the last year of revenue purported to be sans Texas and Oklahoma (2024-5). 2025-6 will be year one with Texas and Oklahoma officially in.
Yes consolidation of brands, but also prime time slots. Consolidation has a double impact that helps explain the extreme growth in revenue differences
The number of brand programs in CFB is not changing. Nor is the number of prime openings on the mediums. On any given Saturday you could generally see some prime matchups filled by all P5s.
Now, with this realignment, it is not just the brands consolidating - the prime showings are going with the brands, so-to-speak, consolidating too. The winners have been picked to degree, awhile ago, and now it is putting them all together. FOX has no interest in putting a leftover PAC game in a good spot over their BIG interests. Same with ESPN and SEC to a degree.
Imo it is a reason why PAC and Big 12 schools benefit from getting to a Big 16/18, getting a different network, then waiting for ACC schools leftovers to be released, over chasing an ESPN bait and switch. Ratings time and again have proven to be largely contextual, a Baylor-OkSt can draw well when meaningful. Say 3-4 million in slot x, but going forward, it will not get picked over a BIG or SEC 3-4 million game, and instead moved to slot y, in which 2 million is good. In reality, this isn't new, just the revenue impacts greater.
We'll know soon if another network is possible based on who got a piece of BIG. The 3rd super conference dream is certainly a 24 school conference in which some T1 is shouldered with independent ND on NBC and some T1 on CBS. BIG will likely grow to make that impossible, especially if they can get ACC schools. If CBS and NBC are both in, being ESPN's 2nd conference and hoping some schools are appeased with unequal revenue/LHN type stuff is likely as good as it gets