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TerryD Offline
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Post: #1
Fanbase study
"New data from the marketing research firm SBRnet measured the number of fans for every Power Five team, plus Notre Dame.

The calculation was based on fans that watched or attended a game in 2021.

The data shows 103 million people were fans of the 65 teams in 2021.

Ohio State had the largest count at almost 6.3 million.

Alabama was second at over 4.1 million.

Thirty-one more Power Five programs (including Notre Dame) exceeded one million fans.

The list below is each program, by conference, with more than one million fans:



ACC – FSU, 2.7M; Duke, 2.6M; UNC, 1.9M; Boston College, 1.5M; Georgia Tech, 1.4M; Clemson, 1.5M; Georgia Tech, 1.4M; Miami 1.1M

Big 12 – Texas, 3.1M; Oklahoma, 1.7M; Kansas, 1M

Big Ten – Ohio State, 6.3M; Penn State, 4M; Michigan State, 2.9M; Michigan, 2.9M; Illinois, 1.7M; Wisconsin, 1.6M; Minnesota, 1.4M; Iowa, 1.3M; Nebraska, 1.2M

Pac 12 – UCLA, 2.7M; Arizona State, 1.5M; USC, 1.5M

SEC – Alabama, 4.1M; Georgia, 2.8M; LSU, 2.3M; Florida, 2.1M; Auburn, 2M; Texas A&M, 2M; Kentucky, 1.5M; Tennessee 1.3M; Missouri, 1.1M; Arkansas, 1.1M

Notre Dame – 3.5M"


https://bamahammer.com/2022/07/30/data-u...alignment/
(This post was last modified: 07-31-2022 08:15 AM by TerryD.)
07-31-2022 08:13 AM
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quo vadis Offline
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Post: #2
RE: Fanbase study
(07-31-2022 08:13 AM)TerryD Wrote:  "New data from the marketing research firm SBRnet measured the number of fans for every Power Five team, plus Notre Dame.

The calculation was based on fans that watched or attended a game in 2021.

The data shows 103 million people were fans of the 65 teams in 2021.

Ohio State had the largest count at almost 6.3 million.

Alabama was second at over 4.1 million.

Thirty-one more Power Five programs (including Notre Dame) exceeded one million fans.

The list below is each program, by conference, with more than one million fans:



ACC – FSU, 2.7M; Duke, 2.6M; UNC, 1.9M; Boston College, 1.5M; Georgia Tech, 1.4M; Clemson, 1.5M; Georgia Tech, 1.4M; Miami 1.1M

Big 12 – Texas, 3.1M; Oklahoma, 1.7M; Kansas, 1M

Big Ten – Ohio State, 6.3M; Penn State, 4M; Michigan State, 2.9M; Michigan, 2.9M; Illinois, 1.7M; Wisconsin, 1.6M; Minnesota, 1.4M; Iowa, 1.3M; Nebraska, 1.2M

Pac 12 – UCLA, 2.7M; Arizona State, 1.5M; USC, 1.5M

SEC – Alabama, 4.1M; Georgia, 2.8M; LSU, 2.3M; Florida, 2.1M; Auburn, 2M; Texas A&M, 2M; Kentucky, 1.5M; Tennessee 1.3M; Missouri, 1.1M; Arkansas, 1.1M

Notre Dame – 3.5M"


https://bamahammer.com/2022/07/30/data-u...alignment/

Thanks for posting.

I do wonder though about a methodology that has Illinois with as many fans as Oklahoma. And Duke having almost a million more. Especially since, as I read it, the article seems to emphasize this data in relation to football realignment, so I am assuming this refers to football fans. Maybe I'm off on that.

And FSU has hundreds of thousands more fans than Florida, LSU, Auburn and Texas AM? Really?

IIRC, FSU attendance was pretty bad in 2021. They only drew 72,000 for their game with Miami, only 68,000 for Notre Dame. For a game with a ranked NC State team, only 50,000 showed up at Doak. The article says based on attendance and TV, but it beggars belief to me that, other than the ND game which opened the year, many eyeballs were watching these games.

And Boston College has as many fans as Clemson?

Weird numbers, IMO.
(This post was last modified: 07-31-2022 09:07 AM by quo vadis.)
07-31-2022 08:57 AM
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AllTideUp Offline
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Post: #3
RE: Fanbase study
It seems to me there are 2 reliable metrics when considering a fan base size.

Attendance and viewership.

You can't take the straight numbers obviously because there are variables that can swing them one way or the other. However, if you look at those basic numbers over an extended period of time(I would say at least 10 years) then I think you have something.

It's not that I don't find studies like this interesting. They did one a while back that focused on social media likes. Invariably, you get some predictable results and some wonky ones.

But one thing is for certain. If you're a fan then you will either go to the game or watch it...one or the other with regularity. That's the definition of a fan. These are the people spending money to show support(not counting boosters because that's a different class with much smaller numbers). If they're spending money then you know a TV network can make money off their fandom some way somehow.
07-31-2022 09:10 AM
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PeteTheChop Offline
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Post: #4
RE: Fanbase study
(07-31-2022 09:10 AM)AllTideUp Wrote:  But one thing is for certain. If you're a fan then you will either go to the game or watch it...one or the other with regularity. That's the definition of a fan. These are the people spending money to show support(not counting boosters because that's a different class with much smaller numbers). If they're spending money then you know a TV network can make money off their fandom some way somehow.

1. Spend money

2. Spend time

That pretty much covers what it means to be a fan
07-31-2022 09:18 AM
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Frank the Tank Offline
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Post: #5
RE: Fanbase study
(07-31-2022 08:57 AM)quo vadis Wrote:  
(07-31-2022 08:13 AM)TerryD Wrote:  "New data from the marketing research firm SBRnet measured the number of fans for every Power Five team, plus Notre Dame.

The calculation was based on fans that watched or attended a game in 2021.

The data shows 103 million people were fans of the 65 teams in 2021.

Ohio State had the largest count at almost 6.3 million.

Alabama was second at over 4.1 million.

Thirty-one more Power Five programs (including Notre Dame) exceeded one million fans.

The list below is each program, by conference, with more than one million fans:



ACC – FSU, 2.7M; Duke, 2.6M; UNC, 1.9M; Boston College, 1.5M; Georgia Tech, 1.4M; Clemson, 1.5M; Georgia Tech, 1.4M; Miami 1.1M

Big 12 – Texas, 3.1M; Oklahoma, 1.7M; Kansas, 1M

Big Ten – Ohio State, 6.3M; Penn State, 4M; Michigan State, 2.9M; Michigan, 2.9M; Illinois, 1.7M; Wisconsin, 1.6M; Minnesota, 1.4M; Iowa, 1.3M; Nebraska, 1.2M

Pac 12 – UCLA, 2.7M; Arizona State, 1.5M; USC, 1.5M

SEC – Alabama, 4.1M; Georgia, 2.8M; LSU, 2.3M; Florida, 2.1M; Auburn, 2M; Texas A&M, 2M; Kentucky, 1.5M; Tennessee 1.3M; Missouri, 1.1M; Arkansas, 1.1M

Notre Dame – 3.5M"


https://bamahammer.com/2022/07/30/data-u...alignment/

Thanks for posting.

I do wonder though about a methodology that has Illinois with as many fans as Oklahoma. And Duke having almost a million more. Especially since, as I read it, the article seems to emphasize this data in relation to football realignment, so I am assuming this refers to football fans. Maybe I'm off on that.

And FSU has hundreds of thousands more fans than Florida, LSU, Auburn and Texas AM? Really?

IIRC, FSU attendance was pretty bad in 2021. They only drew 72,000 for their game with Miami, only 68,000 for Notre Dame. For a game with a ranked NC State team, only 50,000 showed up at Doak. The article says based on attendance and TV, but it beggars belief to me that, other than the ND game which opened the year, many eyeballs were watching these games.

And Boston College has as many fans as Clemson?

Weird numbers, IMO.

LOL - as an Illinois fan, I was thinking the same thing.

It kept referring to college football fandom, but the list only makes sense to me if it’s actually taking basketball into account, in which case, the high Duke number makes sense and Illinois is a large population state with a top level loyal basketball fan base despite its super fairweather football fandom. UCLA ranking so high and Michigan State ranking a spot higher than Michigan would also seem to support that a bit. Once you get past the obvious top brands, there’s some correlation between market size and fan base size, too (where larger market/state teams seem to overperform a bit compared to a lot of the stronger in-person attendance teams that are in smaller markets, which once again makes some sense if TV viewership is taken into account).
07-31-2022 09:22 AM
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schmolik Offline
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Post: #6
RE: Fanbase study
As an Illini (#17 with 1,719,596 fans), I approve of this poll:) Even better, Penn State #3 3,970,925 fans!
07-31-2022 09:22 AM
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CliftonAve Offline
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Post: #7
RE: Fanbase study
Every one of these studies are so flawed. The truth is it is pretty hard to capture the size of a fan base. Yeah Ohio State and Alabama are very likely the top two, but if you think UCLA has the 10th largest FB fan base, Duke is #11 and Illinois is #17 I have some ocean front property to sell you in Montana.
(This post was last modified: 07-31-2022 09:40 AM by CliftonAve.)
07-31-2022 09:38 AM
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Sactowndog Offline
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Post: #8
RE: Fanbase study
(07-31-2022 08:57 AM)quo vadis Wrote:  
(07-31-2022 08:13 AM)TerryD Wrote:  "New data from the marketing research firm SBRnet measured the number of fans for every Power Five team, plus Notre Dame.

The calculation was based on fans that watched or attended a game in 2021.

The data shows 103 million people were fans of the 65 teams in 2021.

Ohio State had the largest count at almost 6.3 million.

Alabama was second at over 4.1 million.

Thirty-one more Power Five programs (including Notre Dame) exceeded one million fans.

The list below is each program, by conference, with more than one million fans:



ACC – FSU, 2.7M; Duke, 2.6M; UNC, 1.9M; Boston College, 1.5M; Georgia Tech, 1.4M; Clemson, 1.5M; Georgia Tech, 1.4M; Miami 1.1M

Big 12 – Texas, 3.1M; Oklahoma, 1.7M; Kansas, 1M

Big Ten – Ohio State, 6.3M; Penn State, 4M; Michigan State, 2.9M; Michigan, 2.9M; Illinois, 1.7M; Wisconsin, 1.6M; Minnesota, 1.4M; Iowa, 1.3M; Nebraska, 1.2M

Pac 12 – UCLA, 2.7M; Arizona State, 1.5M; USC, 1.5M

SEC – Alabama, 4.1M; Georgia, 2.8M; LSU, 2.3M; Florida, 2.1M; Auburn, 2M; Texas A&M, 2M; Kentucky, 1.5M; Tennessee 1.3M; Missouri, 1.1M; Arkansas, 1.1M

Notre Dame – 3.5M"


https://bamahammer.com/2022/07/30/data-u...alignment/

Thanks for posting.

I do wonder though about a methodology that has Illinois with as many fans as Oklahoma. And Duke having almost a million more. Especially since, as I read it, the article seems to emphasize this data in relation to football realignment, so I am assuming this refers to football fans. Maybe I'm off on that.

And FSU has hundreds of thousands more fans than Florida, LSU, Auburn and Texas AM? Really?

IIRC, FSU attendance was pretty bad in 2021. They only drew 72,000 for their game with Miami, only 68,000 for Notre Dame. For a game with a ranked NC State team, only 50,000 showed up at Doak. The article says based on attendance and TV, but it beggars belief to me that, other than the ND game which opened the year, many eyeballs were watching these games.

And Boston College has as many fans as Clemson?

Weird numbers, IMO.

Yep it also has Arizona State with more fans than USC. Seems like an odd methodology.
07-31-2022 10:14 AM
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Sactowndog Offline
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Post: #9
RE: Fanbase study
(07-31-2022 08:57 AM)quo vadis Wrote:  
(07-31-2022 08:13 AM)TerryD Wrote:  "New data from the marketing research firm SBRnet measured the number of fans for every Power Five team, plus Notre Dame.

The calculation was based on fans that watched or attended a game in 2021.

The data shows 103 million people were fans of the 65 teams in 2021.

Ohio State had the largest count at almost 6.3 million.

Alabama was second at over 4.1 million.

Thirty-one more Power Five programs (including Notre Dame) exceeded one million fans.

The list below is each program, by conference, with more than one million fans:



ACC – FSU, 2.7M; Duke, 2.6M; UNC, 1.9M; Boston College, 1.5M; Georgia Tech, 1.4M; Clemson, 1.5M; Georgia Tech, 1.4M; Miami 1.1M

Big 12 – Texas, 3.1M; Oklahoma, 1.7M; Kansas, 1M

Big Ten – Ohio State, 6.3M; Penn State, 4M; Michigan State, 2.9M; Michigan, 2.9M; Illinois, 1.7M; Wisconsin, 1.6M; Minnesota, 1.4M; Iowa, 1.3M; Nebraska, 1.2M

Pac 12 – UCLA, 2.7M; Arizona State, 1.5M; USC, 1.5M

SEC – Alabama, 4.1M; Georgia, 2.8M; LSU, 2.3M; Florida, 2.1M; Auburn, 2M; Texas A&M, 2M; Kentucky, 1.5M; Tennessee 1.3M; Missouri, 1.1M; Arkansas, 1.1M

Notre Dame – 3.5M"


https://bamahammer.com/2022/07/30/data-u...alignment/

Thanks for posting.

I do wonder though about a methodology that has Illinois with as many fans as Oklahoma. And Duke having almost a million more. Especially since, as I read it, the article seems to emphasize this data in relation to football realignment, so I am assuming this refers to football fans. Maybe I'm off on that.

And FSU has hundreds of thousands more fans than Florida, LSU, Auburn and Texas AM? Really?

IIRC, FSU attendance was pretty bad in 2021. They only drew 72,000 for their game with Miami, only 68,000 for Notre Dame. For a game with a ranked NC State team, only 50,000 showed up at Doak. The article says based on attendance and TV, but it beggars belief to me that, other than the ND game which opened the year, many eyeballs were watching these games.

And Boston College has as many fans as Clemson?

Weird numbers, IMO.

Yeah it seems to overweight basketball in its modeling
(This post was last modified: 07-31-2022 10:17 AM by Sactowndog.)
07-31-2022 10:14 AM
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DFW HOYA Offline
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Post: #10
RE: Fanbase study
Explain to me how Boston College, in any universe, would have the same fans as Clemson.
(This post was last modified: 07-31-2022 08:23 PM by DFW HOYA.)
07-31-2022 08:23 PM
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johnintx Offline
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Post: #11
RE: Fanbase study
Basketball has to come into play here. There are lots of televised games to work with.

Oklahoma is a football blueblood with a proud and decent basketball program that has relatively little fan interest. Kansas has a putrid football program with little fan interest, but a blueblood basketball program that won the national championship last season. But with all that, OU has 1.7 million fans, and KU has a million?

And no other B12 school besides Texas can even break a million.
(This post was last modified: 08-01-2022 09:19 AM by johnintx.)
08-01-2022 09:18 AM
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RE: Fanbase study
(07-31-2022 10:14 AM)Sactowndog Wrote:  
(07-31-2022 08:57 AM)quo vadis Wrote:  
(07-31-2022 08:13 AM)TerryD Wrote:  "New data from the marketing research firm SBRnet measured the number of fans for every Power Five team, plus Notre Dame.

The calculation was based on fans that watched or attended a game in 2021.

The data shows 103 million people were fans of the 65 teams in 2021.

Ohio State had the largest count at almost 6.3 million.

Alabama was second at over 4.1 million.

Thirty-one more Power Five programs (including Notre Dame) exceeded one million fans.

The list below is each program, by conference, with more than one million fans:



ACC – FSU, 2.7M; Duke, 2.6M; UNC, 1.9M; Boston College, 1.5M; Georgia Tech, 1.4M; Clemson, 1.5M; Georgia Tech, 1.4M; Miami 1.1M

Big 12 – Texas, 3.1M; Oklahoma, 1.7M; Kansas, 1M

Big Ten – Ohio State, 6.3M; Penn State, 4M; Michigan State, 2.9M; Michigan, 2.9M; Illinois, 1.7M; Wisconsin, 1.6M; Minnesota, 1.4M; Iowa, 1.3M; Nebraska, 1.2M

Pac 12 – UCLA, 2.7M; Arizona State, 1.5M; USC, 1.5M

SEC – Alabama, 4.1M; Georgia, 2.8M; LSU, 2.3M; Florida, 2.1M; Auburn, 2M; Texas A&M, 2M; Kentucky, 1.5M; Tennessee 1.3M; Missouri, 1.1M; Arkansas, 1.1M

Notre Dame – 3.5M"


https://bamahammer.com/2022/07/30/data-u...alignment/

Thanks for posting.

I do wonder though about a methodology that has Illinois with as many fans as Oklahoma. And Duke having almost a million more. Especially since, as I read it, the article seems to emphasize this data in relation to football realignment, so I am assuming this refers to football fans. Maybe I'm off on that.

And FSU has hundreds of thousands more fans than Florida, LSU, Auburn and Texas AM? Really?

IIRC, FSU attendance was pretty bad in 2021. They only drew 72,000 for their game with Miami, only 68,000 for Notre Dame. For a game with a ranked NC State team, only 50,000 showed up at Doak. The article says based on attendance and TV, but it beggars belief to me that, other than the ND game which opened the year, many eyeballs were watching these games.

And Boston College has as many fans as Clemson?

Weird numbers, IMO.

Yeah it seems to overweight basketball in its modeling

I dont know what kind of methodology that is being used but if basketball is included, this methodology is very flawed. A school like Syracuse and Louisville did not make the 1million fan pool? SU usually has better fb attendance and tv ratings than BC and so does Louisville. Syracuse led the nation, as usual in bb attandance and BC averages 6 or 7000 per game, and Louisville is usually #2 or #3 in bb attendance and neither program are listed in the 1 million fan club? Somethin aint right.
01-wingedeagle
(This post was last modified: 08-01-2022 10:57 AM by cuseroc.)
08-01-2022 10:55 AM
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IWokeUpLikeThis Online
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Post: #13
RE: Fanbase study
- Boston College (1.5M) has 12x as many fans as Ole Miss (136k)
- Boston College (1.5M) has 5x as many fans as Louisville (270k)
- Boston College (1.5M) has nearly double the fans as Oregon (966k)
- Mississippi St (516k) has 4x as many fans as Ole Miss (136k)
- Northwestern (402k) has more fans than Virginia Tech (390k) & Louisville (270k)
- Boston College & Minnesota have more fans than Tennessee & Nebraska
- Michigan St (2.94M) has more fans than Michigan (2.88M)

This marketing research firm (SBRnet) has no idea what they're doing, folks. It's a joke this is getting cited by journalists.
08-01-2022 11:15 AM
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CardinalJim Offline
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Post: #14
RE: Fanbase study
Here is the methodology: They used a survey of just 6,426 respondents.

https://sportsmarketanalytics.com/About/...ology.aspx
08-01-2022 11:44 AM
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IWokeUpLikeThis Online
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RE: Fanbase study
(08-01-2022 11:44 AM)CardinalJim Wrote:  Here is the methodology: They used a survey of just 6,426 respondents.

https://sportsmarketanalytics.com/About/...ology.aspx

And this thing is going to be cited in academic research. God help us.
08-01-2022 11:50 AM
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Hokie Mark Offline
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Post: #16
RE: Fanbase study
(08-01-2022 11:44 AM)CardinalJim Wrote:  Here is the methodology: They used a survey of just 6,426 respondents.

https://sportsmarketanalytics.com/About/...ology.aspx

Did they survey 6,426 people living in Chestnut Hill, MA?
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08-01-2022 03:51 PM
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Mav Offline
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Post: #17
RE: Fanbase study
(08-01-2022 11:44 AM)CardinalJim Wrote:  Here is the methodology: They used a survey of just 6,426 respondents.

https://sportsmarketanalytics.com/About/...ology.aspx
That explains Arkansas, Rutgers, Louisville, and Iowa State supposedly having a whopping 0 fans under the age of 25 between them. I think this one needed a little more time in the oven.
08-01-2022 04:12 PM
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CardinalJim Offline
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Post: #18
RE: Fanbase study
(08-01-2022 03:51 PM)Hokie Mark Wrote:  
(08-01-2022 11:44 AM)CardinalJim Wrote:  Here is the methodology: They used a survey of just 6,426 respondents.

https://sportsmarketanalytics.com/About/...ology.aspx

Did they survey 6,426 people living in Chestnut Hill, MA?
07-coffee3

Thats what I thought. They surveyed every BC fan. 03-lmfao
(This post was last modified: 08-01-2022 06:07 PM by CardinalJim.)
08-01-2022 06:06 PM
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CardinalJim Offline
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RE: Fanbase study
(08-01-2022 04:12 PM)Mav Wrote:  
(08-01-2022 11:44 AM)CardinalJim Wrote:  Here is the methodology: They used a survey of just 6,426 respondents.

https://sportsmarketanalytics.com/About/...ology.aspx
That explains Arkansas, Rutgers, Louisville, and Iowa State supposedly having a whopping 0 fans under the age of 25 between them. I think this one needed a little more time in the oven.

I saw that. Reminded me of this….



08-01-2022 06:10 PM
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e-parade Offline
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Post: #20
RE: Fanbase study
(08-01-2022 03:51 PM)Hokie Mark Wrote:  
(08-01-2022 11:44 AM)CardinalJim Wrote:  Here is the methodology: They used a survey of just 6,426 respondents.

https://sportsmarketanalytics.com/About/...ology.aspx

Did they survey 6,426 people living in Chestnut Hill, MA?
07-coffee3

Chestnut Hill, MA has a population of 6,973. Almost got everyone.

Statistical sampling tells us the percentage of the population of the representative group is the same approximate percentage of the full population. So if they have a predicted fan base of 1.5 million out of the 276 million in the "Above 13" group they use, it would give us 0.5% of the population. That would mean they have ~38 fans in Chestnut Hill, which sounds about right to me.
08-01-2022 06:22 PM
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