ShowtimeBruin
Water Engineer
Posts: 8
Joined: Jul 2022
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I Root For: UCLA
Location: Los Angeles, CA
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RE: Fanbase study
(07-31-2022 09:22 AM)Frank the Tank Wrote: (07-31-2022 08:57 AM)quo vadis Wrote: (07-31-2022 08:13 AM)TerryD Wrote: "New data from the marketing research firm SBRnet measured the number of fans for every Power Five team, plus Notre Dame.
The calculation was based on fans that watched or attended a game in 2021.
The data shows 103 million people were fans of the 65 teams in 2021.
Ohio State had the largest count at almost 6.3 million.
Alabama was second at over 4.1 million.
Thirty-one more Power Five programs (including Notre Dame) exceeded one million fans.
The list below is each program, by conference, with more than one million fans:
ACC – FSU, 2.7M; Duke, 2.6M; UNC, 1.9M; Boston College, 1.5M; Georgia Tech, 1.4M; Clemson, 1.5M; Georgia Tech, 1.4M; Miami 1.1M
Big 12 – Texas, 3.1M; Oklahoma, 1.7M; Kansas, 1M
Big Ten – Ohio State, 6.3M; Penn State, 4M; Michigan State, 2.9M; Michigan, 2.9M; Illinois, 1.7M; Wisconsin, 1.6M; Minnesota, 1.4M; Iowa, 1.3M; Nebraska, 1.2M
Pac 12 – UCLA, 2.7M; Arizona State, 1.5M; USC, 1.5M
SEC – Alabama, 4.1M; Georgia, 2.8M; LSU, 2.3M; Florida, 2.1M; Auburn, 2M; Texas A&M, 2M; Kentucky, 1.5M; Tennessee 1.3M; Missouri, 1.1M; Arkansas, 1.1M
Notre Dame – 3.5M"
https://bamahammer.com/2022/07/30/data-u...alignment/
Thanks for posting.
I do wonder though about a methodology that has Illinois with as many fans as Oklahoma. And Duke having almost a million more. Especially since, as I read it, the article seems to emphasize this data in relation to football realignment, so I am assuming this refers to football fans. Maybe I'm off on that.
And FSU has hundreds of thousands more fans than Florida, LSU, Auburn and Texas AM? Really?
IIRC, FSU attendance was pretty bad in 2021. They only drew 72,000 for their game with Miami, only 68,000 for Notre Dame. For a game with a ranked NC State team, only 50,000 showed up at Doak. The article says based on attendance and TV, but it beggars belief to me that, other than the ND game which opened the year, many eyeballs were watching these games.
And Boston College has as many fans as Clemson?
Weird numbers, IMO.
LOL - as an Illinois fan, I was thinking the same thing.
It kept referring to college football fandom, but the list only makes sense to me if it’s actually taking basketball into account, in which case, the high Duke number makes sense and Illinois is a large population state with a top level loyal basketball fan base despite its super fairweather football fandom. UCLA ranking so high and Michigan State ranking a spot higher than Michigan would also seem to support that a bit. Once you get past the obvious top brands, there’s some correlation between market size and fan base size, too (where larger market/state teams seem to overperform a bit compared to a lot of the stronger in-person attendance teams that are in smaller markets, which once again makes some sense if TV viewership is taken into account).
Michigan fans split between Michigan and Michigan State. Combined they come to 5.8M. Ohio State at 6.3M doesn’t have another flagship public school to compete with in Ohio and they have a slightly larger population than Michigan, thus I’d say that sounds about right. UCLA is located in a region with 25 million people. They are also the region’s only public power 5 school and have long been the most applied to university in the world. USC is of course the other power 5 school in the region but they are also a smaller private school with smaller alumni base. It also stands to reason that some alumni of other southern California UC schools (UC Santa Barbara, UC San Diego, UC Irvine) might adopt UCLA as their team. Arizona State for instance has a enormous alumni base (I’m guessing largest in the country). That is probably why they rank ahead of a school like Oregon, for example, which despite being a public school has a very small size alumni base. Boston College is based in a large market without power 5 competition. Clemson has to contend with with South Carolina and South Carolina isn’t a highly populated state to begin with. Clemson also hasn’t been powerhouse for that long. It’s younger people who adopt a good team from their youth as they grow up. The only ranking here I can’t get my head around is Duke although admittedly I’m not familiar with the dynamics of colleges in North Carolina. There may very well be valid reasons why they are so popular, I’m just not familiar with the region. For Illinois, it has a huge population state and the Illini are the only flagship power 5 public school. There is Northwestern near Chicago but someone told me they don’t have very many fans. I assume they are like a Stanford with academics but not a big fan base. Oklahoma isn’t a large population state to begin with plus the Sooners have Oklahoma State to contend with.
(This post was last modified: 08-01-2022 10:54 PM by ShowtimeBruin.)
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