(07-13-2022 11:46 AM)BraveKnight Wrote: I think Yormark definitely gave a good impression from the press conference. Has my approval.
yeah. i made a point of listening to the introduction, and his remarks. His hire was kinda out of the blue, so it was nice to see and hear him., to get a feel for him.
New Commish has a much more GLOBAL approach to branding...and that is eye-opening to all the Big 12 Presidents and one of the main reasons why he was hired.
For the past 20 years, he has developed business relationships with dozens of Fortune 500 companies, along with FOX and ESPN (who he mentions he speaks to several times per week).
I'm glad he is swinging for the fences...because even if it might fall short, you can still end up with triples and solid doubles.
but in the big12's approach, is that even a good idea? I understand he faces a major challenge in that there is not a lot of regional cohesion in some components of the soon to be conference with the major programs leaving.
But I don't know about taking a global(hell even a national) approach when the regional footprint isn't even super strong in a lot of ways. I just don't see how that works well.
A conference like the SEC can talk that game because their core regional strength and support is stronger than gorilla glue.....but to me trying to make cincinatti vs Texas Tech a national thing seems like putting the cart before the house. Hell just get people in the lubbock area to care a lot more about that game would be a good start imo.....
New Commish has a much more GLOBAL approach to branding...and that is eye-opening to all the Big 12 Presidents and one of the main reasons why he was hired.
For the past 20 years, he has developed business relationships with dozens of Fortune 500 companies, along with FOX and ESPN (who he mentions he speaks to several times per week).
I'm glad he is swinging for the fences...because even if it might fall short, you can still end up with triples and solid doubles.
but in the big12's approach, is that even a good idea? I understand he faces a major challenge in that there is not a lot of regional cohesion in some components of the soon to be conference with the major programs leaving.
But I don't know about taking a global(hell even a national) approach when the regional footprint isn't even super strong in a lot of ways. I just don't see how that works well.
A conference like the SEC can talk that game because their core regional strength and support is stronger than gorilla glue.....but to me trying to make cincinatti vs Texas Tech a national thing seems like putting the cart before the house. Hell just get people in the lubbock area to care a lot more about that game would be a good start imo.....
Bowlsby and the Big 12 Presidents already just taken the conf "nationally"...as now the new conf will stretch from Orlando to WV to Utah and back down to Texas.
When Yormark talks Globablly, he is also talking about major corporations with business branches around the world...and especially all over the USA.
Those are $$$$ the Big 12 hadn't been getting in the past (so Texas/Oklahoma "centric"), so hopefully this approach will bring in new $$$$ to make up for some or even be a net positive with these new corporations.
Also...if you do sign a deal with the Big 12...Yormark has deliverables attached to it as you must also help PROMOTE and ENHANCE the BRAND. (You can't just show games on TV and then have all your talking heads RIP on the conf).
I like that...he has standards and I think he will hold the new partners feet to the fire.
PS. If you stuck with the "old way"...every team would be looking at a 40%-50% revenue drop and ZERO assistance in promoting the brand and enhancing the conf.
(This post was last modified: 07-14-2022 03:21 PM by KnightLight.)
New Commish has a much more GLOBAL approach to branding...and that is eye-opening to all the Big 12 Presidents and one of the main reasons why he was hired.
For the past 20 years, he has developed business relationships with dozens of Fortune 500 companies, along with FOX and ESPN (who he mentions he speaks to several times per week).
I'm glad he is swinging for the fences...because even if it might fall short, you can still end up with triples and solid doubles.
but in the big12's approach, is that even a good idea? I understand he faces a major challenge in that there is not a lot of regional cohesion in some components of the soon to be conference with the major programs leaving.
But I don't know about taking a global(hell even a national) approach when the regional footprint isn't even super strong in a lot of ways. I just don't see how that works well.
A conference like the SEC can talk that game because their core regional strength and support is stronger than gorilla glue.....but to me trying to make cincinatti vs Texas Tech a national thing seems like putting the cart before the house. Hell just get people in the lubbock area to care a lot more about that game would be a good start imo.....
Bowlsby and the Big 12 Presidents already just taken the conf "nationally"...as now the new conf will stretch from Orlando to WV to Utah and back down to Texas.
When Yormark talks Globablly, he is also talking about major corporations with business branches around the world...and especially all over the USA.
Those are $$$$ the Big 12 hadn't been getting in the past (so Texas/Oklahoma "centric"), so hopefully this approach will bring in new $$$$ to make up for some or even be a net positive with these new corporations.
Also...if you do sign a deal with the Big 12...Yormark has deliverables attached to it as you must also help PROMOTE and ENHANCE the BRAND. (You can't just show games on TV and then have all your talking heads RIP on the conf).
I like that...he has standards and I think he will hold the new partners feet to the fire.
PS. If you stuck with the "old way"...every team would be looking at a 40%-50% revenue drop and ZERO assistance in promoting the brand and enhancing the conf.
Yup. Cincy home to 8 or 9 Fortune 500 companies headquartered or within 30 mins of downtown which we've received little investment in recent history. Ohio has 27 total. UC athletics are expecting a big jump in local investment or advertising from businesses including some of the Fortune 500. I would also expect the conference as a whole to seek partnerships with these types of companies throughout Big 12 country.
1) Proctor & Gamble - Jimmy Nippert who our stadium is named after he passed away due to football injuries was the great grandson of the co-founder and grandson of Ivory Soap Inventor
2) American Financial Group - Linder Business program at UC named after the Lindner Family/Founders.
3) Kroger - Threw a lot of dough at UK to call it Kroger Field. F em.
4) Fifth Third Bank
5) Western & Southern
6) Cintas - Farmer family are Miami (OH) and Xavier people mostly
7) Macy's - Believe they fell off the fortune 500 but maybe it was someone else
Within 30 Minutes:
8) AK Steel
9) Cincinnati Financial
(This post was last modified: 07-14-2022 03:56 PM by natibeast2.0.)
New Commish has a much more GLOBAL approach to branding...and that is eye-opening to all the Big 12 Presidents and one of the main reasons why he was hired.
For the past 20 years, he has developed business relationships with dozens of Fortune 500 companies, along with FOX and ESPN (who he mentions he speaks to several times per week).
I'm glad he is swinging for the fences...because even if it might fall short, you can still end up with triples and solid doubles.
but in the big12's approach, is that even a good idea? I understand he faces a major challenge in that there is not a lot of regional cohesion in some components of the soon to be conference with the major programs leaving.
But I don't know about taking a global(hell even a national) approach when the regional footprint isn't even super strong in a lot of ways. I just don't see how that works well.
A conference like the SEC can talk that game because their core regional strength and support is stronger than gorilla glue.....but to me trying to make cincinatti vs Texas Tech a national thing seems like putting the cart before the house. Hell just get people in the lubbock area to care a lot more about that game would be a good start imo.....
Thank God his vision for conference branding extends beyond Lubbock.
