... and what can be done about it.
The Athletic
“It’s top of mind,” Jim Phillips said. “I think we have to do a better job with revenue within the conference office, and I think you’ll see a Chief Revenue Officer at some point be part of our our new structure after we find our new location, whether (the league office remains) in Greensboro and another facility in Greensboro or we go to two of the other finalists. So the overall organization needs to have somebody each and every day thinking about revenue. We talked with ESPN at length today about some really, I think, high-level opportunities from a sponsorship standpoint to help generate, and they’re as motivated as we are because we’re 50-50 partners. So we’re going to have to continue to find every way that we can resource the conference, championships and locations of championships and the rest of it."
TL/DR version: Hope, pray and throw some stuff against the wall with the hope it sticks.
Apparently Phillips talked with ESPN today — but he certainly doesn't suggest to his schools or their fan bases that the four-letter network will be coming to the rescue with increased payments to help ACC members catch up financially with their peers in the B1G and SEC.
"I’d also say at the same time, just because you have the most money doesn’t mean you win all the time, either, depending on whatever sport you look at," Phillips said. "And that’s not an excuse not to try to close the revenue gap, but I also know that we’ve done a really good job in our schools of taking the resources that they’ve had and using them to have success.”
Sounds like the message is to keep making do with less.
Be interesting to see if UNC, UVA, Duke, FSU and Clemson will be OK with that challenge for the next 13 years.