Hello There, Guest! (LoginRegister)

Post Reply 
Why haven't E$PN tried to take over televising March Madness from CBS??
Author Message
MattBrownEP Offline
2nd String
*

Posts: 445
Joined: Feb 2021
Reputation: 154
I Root For: newsletter subscriptions
Location: Chicago
Post: #21
RE: Why haven't E$PN tried to take over televising March Madness from CBS??
(05-11-2022 05:46 PM)Scoochpooch1 Wrote:  Fun. Now do the WNBA. Tell us how undervalued that is.

I cover college sports, not professional sports, so I couldn't tell you *exactly* if it is undervalued or not.

I do know that WNBA TV ratings have improved dramatically over the last year and that investors are willing to throw money into growing the product. There's certainly money out there that believes in professional women's basketball.

But anything to do with the WNBA is moot when we're talking about the value of the women's tournament. That's not broadcast as a charity. It's a real event that has real financial value, real sponsor interest, and real growth potential.
05-11-2022 07:36 PM
Find all posts by this user Quote this message in a reply
whittx Online
1st String
*

Posts: 1,681
Joined: Apr 2016
Reputation: 57
I Root For: FSU, Bport,Corn
Location:
Post: #22
RE: Why haven't E$PN tried to take over televising March Madness from CBS??
(05-11-2022 03:10 PM)The Cutter of Bish Wrote:  I’d like to think the only way CBS stays in the game with college sports right now is because they have no issues jamming every stoppage with ad content, and that goes a long way with leverage. And ESPN and Fox just won’t commit to that kind of level/model, so they can’t compete.

I think it also helps that the CBS station cluster (CBS, TBS, TNT, etc.) model, since it includes national broadcast and major/entrenched cable stations, has more reach than what ESPN could do? Other than ABC/ESPN dumping a wheelbarrow of money at the NCAA’s feet (and it could be that simple and effective maybe), I think there’s a potential reach issue the more stations you toss into a similar model there (as in, beyond ABC and ESPN, reach gets more challenging deeper into the ESPN dial). And Fox has, what, the almost invisible FS duo? What, do you pull in FX or FXX? To some degree, it’s not unlike the Olympics across the NBC stations…and a bit of a dicey ask to make people go to MSNBC or CNBC for spill-over coverage.

FX and FXX are Disney properties. They were bought as part of the Fox selloff.
05-12-2022 03:12 PM
Find all posts by this user Quote this message in a reply
The Cutter of Bish Offline
Heisman
*

Posts: 5,981
Joined: Mar 2013
Reputation: 171
I Root For: the little guy
Location:
Post: #23
RE: Why haven't E$PN tried to take over televising March Madness from CBS??
(05-12-2022 03:12 PM)whittx Wrote:  
(05-11-2022 03:10 PM)The Cutter of Bish Wrote:  I’d like to think the only way CBS stays in the game with college sports right now is because they have no issues jamming every stoppage with ad content, and that goes a long way with leverage. And ESPN and Fox just won’t commit to that kind of level/model, so they can’t compete.

I think it also helps that the CBS station cluster (CBS, TBS, TNT, etc.) model, since it includes national broadcast and major/entrenched cable stations, has more reach than what ESPN could do? Other than ABC/ESPN dumping a wheelbarrow of money at the NCAA’s feet (and it could be that simple and effective maybe), I think there’s a potential reach issue the more stations you toss into a similar model there (as in, beyond ABC and ESPN, reach gets more challenging deeper into the ESPN dial). And Fox has, what, the almost invisible FS duo? What, do you pull in FX or FXX? To some degree, it’s not unlike the Olympics across the NBC stations…and a bit of a dicey ask to make people go to MSNBC or CNBC for spill-over coverage.

FX and FXX are Disney properties. They were bought as part of the Fox selloff.

Tells you what I know, which isn’t much. But only that it’s even less what Fox could offer in terms of stations for the load.
05-12-2022 04:55 PM
Find all posts by this user Quote this message in a reply
Realignment Offline
Special Teams
*

Posts: 636
Joined: Aug 2013
Reputation: 24
I Root For: USC Trojans
Location: Los Angeles, CA
Post: #24
RE: Why haven't E$PN tried to take over televising March Madness from CBS??
CBS bringing in Turner was a brilliant move and creating the First Four. It gave truTV huge leverage in keeping cable companies to subscribe to it as a boost for Impractical Jokers. TNT and TBS are so well established that helped too. CBS anchoring the coverage gave it the boost they needed and got rid of the DirecTV aspect of it. I really think CBS & Turner will win the next round of World Cup bids.
05-13-2022 12:30 AM
Find all posts by this user Quote this message in a reply
Post Reply 




User(s) browsing this thread: 1 Guest(s)


Copyright © 2002-2022 Collegiate Sports Nation Bulletin Board System (CSNbbs), All Rights Reserved.
CSNbbs is an independent fan site and is in no way affiliated to the NCAA or any of the schools and conferences it represents.
This site monetizes links. FTC Disclosure.
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org.
Powered By MyBB, © 2002-2022 MyBB Group.