New article from Madison.com talking about how UW is approaching the NIL issue and where they want to be in the emerging college sports world:

Quote:Ways to approach NIL is a never-ending conversation inside UW’s athletic department. New partnerships and products announced this year exhibit UW’s desire to give its athletes advantages other schools won’t in the NIL world. But Badgers brass also draws lines that others won’t in an effort to stick to core beliefs not always shared across the landscape of college sports.

That’s the problem UW athletic director Chris McIntosh faces. NIL monetization became permissible by the NCAA on July 1, 2021, the same day McIntosh took over as AD. Nine months later, even the most basic rules about NIL aren’t being followed by other programs, and there’s no enforcement of those rules. McIntosh explained during a half-hour interview with the State Journal the balance UW is striking between maintaining its beliefs in college sports and allowing its athletes to flourish in the NIL world.

“Without it being a commentary on what's happening outside of Madison, Wisconsin,” McIntosh said, “for a long time, we have taken pride in being successful in the classroom, highly competitive, championship-level expectations on the playing field, but doing it the right way. That's who we are.

“One of the aspects of NIL that I'm most pleased with and that we know today that we didn't know a year ago is that we've learned about our own student-athletes’ experience with NIL and that it's been highly successful. And what I mean by that is this — I think we can be competitive with anybody in terms of meeting the individual NIL needs or objectives of our student-athletes.”

https://madison.com/sports/college/where...-top-story

(04-26-2022 07:05 PM)Transic_nyc Wrote:  New article from Madison.com talking about how UW is approaching the NIL issue and where they want to be in the emerging college sports world:

Quote:Ways to approach NIL is a never-ending conversation inside UW’s athletic department. New partnerships and products announced this year exhibit UW’s desire to give its athletes advantages other schools won’t in the NIL world. But Badgers brass also draws lines that others won’t in an effort to stick to core beliefs not always shared across the landscape of college sports.

That’s the problem UW athletic director Chris McIntosh faces. NIL monetization became permissible by the NCAA on July 1, 2021, the same day McIntosh took over as AD. Nine months later, even the most basic rules about NIL aren’t being followed by other programs, and there’s no enforcement of those rules. McIntosh explained during a half-hour interview with the State Journal the balance UW is striking between maintaining its beliefs in college sports and allowing its athletes to flourish in the NIL world.

“Without it being a commentary on what's happening outside of Madison, Wisconsin,” McIntosh said, “for a long time, we have taken pride in being successful in the classroom, highly competitive, championship-level expectations on the playing field, but doing it the right way. That's who we are.

“One of the aspects of NIL that I'm most pleased with and that we know today that we didn't know a year ago is that we've learned about our own student-athletes’ experience with NIL and that it's been highly successful. And what I mean by that is this — I think we can be competitive with anybody in terms of meeting the individual NIL needs or objectives of our student-athletes.”

https://madison.com/sports/college/where...-top-story

What basic rules? The old rules were thrown out. Other schools aren't following what Wisconsin thinks should be done and expected to be done.