johnbragg
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RE: Sports Business Journal: FOX and B1G have deal in place
(04-21-2022 11:05 AM)bullet Wrote: (04-21-2022 10:22 AM)johnbragg Wrote: (04-21-2022 07:06 AM)Hokie Mark Wrote: (04-20-2022 02:09 PM)bullet Wrote: (04-20-2022 12:07 PM)Wedge Wrote: FS1 is a step below even ESPN2. Check the ratings for CFB games on Sports Media Watch. If you want a larger audience, you'd rather be on ESPN2.
If there were still CFB games on TBS/TNT, which may happen again in future contracts, their audience sizes for CFB would typically be between those of ESPN and ESPN2.
Its below, but it has been gaining. Its in the same "tier." You've got:
ABC, NBC, CBS, Fox
ESPN
gap
ESPN2, FS1
bigger
gap
FS2, ESPNNews, CBSSN, most conference network games--there are exceptions
I'm not aware of ANY provider that doesn't put ESPN and ESPN2 on the same tier, and usually adjacent channels!
that's not super important. SyFy channel and TruTV are on practically every basic cable package just like CNN and USA and Fox News and ESPN, but people mostly don't watch them.
ESPN just gets more viewers than ESPN2, even when they're channel 100 and 101 on your program guide.
Quote:What's more, you completely left out ESPNU. I think it's more like this:
ABC, NBC, CBS, Fox
ESPN, ESPN2
gap
ESPNU, FS1
bigger gap
FS2, ESPNNews, CBSSN, most conference network games--there are exceptions
College Football Ratings from 2021
You can do your own spreadsheeting from there. I'm going to arbitarily pick October, and count up the games above 1.0M viewers. Let's see what the numbers say, in terms of tiers. (Yes, this disadvantages NBC that has only a couple of Notre Dame games, and CBS only has one SEC game per week, but I can't do this all day today)
Interesting scoreboard. ESPN 19 games, ABC 15, Fox 11, CBS 7, NBC 3, ESPN2 2, FS1 2, BTN 2. So maybe October 2021 was atypical, or maybe ESPN2 really is a tier below ESPN.
Let's see if we limit to 2M games. ABC 14, ESPN 11, FOX 9, CBS 7, NBC 3.
I'm curious what happens if we expand to 500k, what happens with ESPN2, FS1, BTN, ESPN-U, etc. ESPN 26, ABC 15, ESPN2 14, Fox 11, CBS 7, BTN 5, NBC 3, FS1 3.
So ESPN2 lives between ESPN and FS1, BTN, ESPN-U. And FS1 doesn't perform much better than BTN, which suprised me anyway. ESPN-U doesn't perform well at all looking at it this way.
Didn't realize they had started rating BTN. But the big BTN games were Ohio St. games. I'm sure there are similarly high rated SECN games, but they don't normally get Alabama or Georgia. FS1 never gets Ohio St. A relevant week is 9/11
Ball St.-Penn St. FS1 3:30 881k
Buffalo-Nebraska BTN 3:30 626k
EMU-Wisconsin FS1 7:00 557k
Youngstown/MSU & Ind. St./NW BTN 12:00 307k
Idaho/IU & Howard/MD BTN 7:30 245k
Meanwhile on ESPN2
UAB/UGA 3:30 1.118 M
NCSU/Miss St. 7:00 756k
S. Carolina/ECU 12:00 585k
Like I said, ESPN2 lives between ESPN/OTA and FS1 / BTN. Let's check in on ESPN on 9/11....
Texas-Arkansas 7 pm 3M+
Pitt-Tennessee 12:00 1.7M
Utah-BYU 10:15 1.5M
EDIT: Not trying to throw shade on SECN, we have only guesses as to their numbers. They've got 3 SEC conference games a week, but whether you think that means ESPN numbers, ESPN 2 numbers or BTN numbers says more about your biases than about SECN.
Yes, BTN had Ohio State and FS1 didn't. But FS1 had ...yeah you're right. Not a lot of Big Ten football on FS1 last October
(This post was last modified: 04-21-2022 11:31 AM by johnbragg.)
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