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Elaine Russell returns to WMU AD office
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okgc Offline
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Elaine Russell returns to WMU AD office
Elaine Russell Named Senior Associate AD for External Operations - Western Michigan University Athletics

https://wmubroncos.com/news/2022/4/11/ge...tions.aspx
04-11-2022 03:27 PM
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sketownguy Online
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RE: Elaine Russell returns to WMU AD office
(04-11-2022 03:27 PM)okgc Wrote:  Elaine Russell Named Senior Associate AD for External Operations - Western Michigan University Athletics

https://wmubroncos.com/news/2022/4/11/ge...tions.aspx

Yet another official graphic with the ghost bronco and not the circle W. I think they're realizing what fans prefer.
04-11-2022 03:50 PM
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BroncoMD Offline
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RE: Elaine Russell returns to WMU AD office
(04-11-2022 03:50 PM)sketownguy Wrote:  
(04-11-2022 03:27 PM)okgc Wrote:  Elaine Russell Named Senior Associate AD for External Operations - Western Michigan University Athletics

https://wmubroncos.com/news/2022/4/11/ge...tions.aspx

Yet another official graphic with the ghost bronco and not the circle W. I think they're realizing what fans prefer.

FYI -- That's not the Ghost Bronco. It's inferior replication of it running in the wrong direction. WMU had 25 years of the Bronco running west and then Proudfoot changes it because that's how others do it. Just another reason to dump his rebrand.
04-11-2022 03:57 PM
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sketownguy Online
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RE: Elaine Russell returns to WMU AD office
That's what they called it during the rebrand.
04-11-2022 04:41 PM
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Dirty Ernie Offline
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RE: Elaine Russell returns to WMU AD office
This was totally needed. Put a little promotion and excitement back in play. Yes!
04-11-2022 06:08 PM
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BroncoMD Offline
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RE: Elaine Russell returns to WMU AD office
(04-11-2022 04:41 PM)sketownguy Wrote:  That's what they called it during the rebrand.

LOL. They're wrong. Remember, Proudfoot also said this was not a rebrand -- only to be called out as a rebrand as defined by the WMU marketing professors on social media.
04-12-2022 07:57 AM
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broncofan1 Offline
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RE: Elaine Russell returns to WMU AD office
Change for the sake of change is just a vanity play - and that sums up most of the Proudfoot rebrand.
04-12-2022 10:35 AM
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