(03-06-2023 10:08 AM)goodknightfl Wrote: ESPN isn't out, they just are not going to spend big bucks to get the PAC. They have bigger fish to fry in the near future. Over paying for the PAC makes no sense. It sounds like no matter what deal the Pac tries to cobble together, the $$ comes in somewhere between 20 and 30 mil per season in total. If that is what they can get, that is what they are worth. No one is low balling them.
Well, it seems like everyone is low-balling them compared to expectations six months ago. (Of course this could all be wrong and Apple could be laying $400M on the table for everything, and ESPN and Amazon walk away rather than raise their bids).
It's hard to see how the math works for the PAC if everyone across the table from them is being budget-conscious, rather than "spending money to make money" in the 5-to-7 year term of the contract.
If Amazon is looking for a Friday Night primetime game, what kind of price tag are they thinking? They were willing to spend in the $300-350M range for the Big Ten afternoon or evening game, but that's a steady diet of Ohio State, Penn STate, USC, Michigan, Nebraska, Wisconsin. That fits well with their Thursday night NFL game to build Amazon as a sports destination.
Amazon Thursday Night NFL lost a chunk of their audience from 2021--40% according to Bloomberg. Is a PAC-12 Game of the Week even worth doing if you lose 40% of the audience?
Do you count on the game having a monopoly on Friday Nights? 2022 CCG got 6M viewers on Fox (Utah-USC). 2021 got 4M on ABC (Oregon-Utah). 2019 got almost 6M, Oregon-Utah. That's your high-water mark, but maybe you can count on 2M?
Maybe I should flip through Sports Media Watch and see what sort of audience ESPN can count on for random P5 vs P5 games on Thursday and Friday nights.
Another Amazon question--are these games going to be in primetime in the Eastern and Central time zones? Kicking off at 8:30 Eastern puts you at 5:30 Pacific. Are we asking PAC schools to do that more than once a year? Does it help or hurt your biggest "big event" games if they're on a national stage, but your ticket holders have to take the day off work to get there?