https://unherd.com/2021/11/why-the-new-y...s-history/

"...With the 1619 Project, the New York Times’s business interests are just as decisive a factor. The Times’s management is well aware that it has to replace its audience of ageing liberals with young adherents of progressive ideologies impassioned enough to pay for the digital subscriptions that are at the heart of its business model. For the Times, this is a matter of existential significance. As a New York Times Company vice president has explained, one of the aims of 1619 is, according to NiemanLab, to “convince more of its 150 million monthly readers to pay for a subscription”.

This makes good sense considering that over a third of the Times‘s revenue now comes from digital subscriptions — and nearly two-thirds of the Times’s American audience is made up of millennial and Gen Z readers. Print subscriptions, meanwhile, are in “steady decline”; advertising is falling by close to (and sometimes more than) double digits each year...."

This is great news! (pun intended)


1. There are plenty of news sources that are free to access. Why would I want to pay hard-earned money when I don't have to?
2. The NYT will have to provide content that would be considered valuable. Providing the same talking points as most other "news" sources isn't valuable enough for me to pay.
3. It's apparent that the mgmt of the NYT -- at this moment -- don't understand the foundations of the digital economy.

If nothing changes, we'll soon be attending the funeral of The Old Gray Lady. And that can't be soon enough for me.