(11-27-2021 08:46 AM)quo vadis Wrote: (11-27-2021 06:59 AM)schmolik Wrote: Last week's SMW summary (Delayed, I assume, because of Thanksgiving):
https://www.sportsmediawatch.com/2021/11...game-week/
"Alabama-Arkansas topped last weekend’s college football slate with a 3.2 rating and 5.46 million viewers on CBS". " CBS has topped the charts in five of 12 weeks this season, more than any other network.* An SEC intra-conference game has topped the charts in six weeks, and an SEC team has played in the top game seven times."
I counted last week it was six for the SEC and five for the Big Ten so the SEC made it seven.
"Ranking second last weekend was the much-hyped, top ten matchup of Michigan State-Ohio State. The Buckeyes’ easy win drew a 3.05 and 5.29 million on ABC"
I was disappointed in the ratings for this game considering it had two top ten teams. But what do you expect from a 56-7 blowout? Even I lost interest in the game after the first half.
"ABC also took third and fourth-place. Oregon-Utah drew a 2.6 and 4.82 million on Saturday Night Football, the largest audience for a regular season Pac-12 intra-conference game since 2014. "
I was shocked at this one, especially since this game was a blowout. Oregon had been getting far higher numbers than Pac-12 level numbers all season, especially on ABC. I'm curious to see what Oregon State-Oregon draws today although being on ESPN will hurt (or will it)? Also, Oregon is now out of the Playoff hunt (their high Playoff rating most likely contributed to their high viewership all season). They were probably the Clemson in 2021 and the Pac-12 took the place of the ACC in terms of TV viewership. But don't think the entire Pac 12 is drawing huge numbers: ". UCLA-USC followed immediately after with a 1.0 (-11%) and 1.84 million". They were dominated in their time slot by Arkansas-Alabama and Nebraska-Wisconsin "3.53 million".
Finally...
"In other action on broadcast, NBC drew a mere 0.8 and 1.46 million for Georgia Tech-Notre Dame — the lowest rated Notre Dame game ever on the NBC broadcast network. The previous low was a 1.0 for multiple games."
This is a Notre Dame team that has one loss and is currently ranked #6 in the CFP. They finished FOURTH in their time slot. "Finally, Big Ten Network scored its top audience of the season — 1.24 million — for regional coverage of Michigan-Maryland and Minnesota-Indiana." Notre Dame got .22 million (220 THOUSAND more viewers on NBC than the Big Ten on BTN (ND was a 2:30pm game, the BTN window was 3:30pm). "Wake Forest-Clemson ranked second among cable games with a 0.9 (+74%) and 1.55 million ". (WF-Clem was a noon game). If a #6 ranked Notre Dame is getting this viewership, what would a mediocre Notre Dame get. Think Georgia Tech was the problem? Let's see how many viewers Georgia-Georgia Tech on ABC today gets and they're going against Ohio State-Michigan.
No way Notre Dame deserves their own contract with NBC and hopefully NBC comes to their senses and drops them like a bad habit. You think the new Big 12 doesn't deserve a nice TV contract? They deserve one more than Notre Dame does ("the Oklahoma State-Texas Tech nightcap at a 1.1 (+63%) and 1.91 million (+67%).")
About the bolded parts:
1) I know the Ohio State game was a blowout, but I am stunned that Alabama-Arkansas beat Ohio State-Michigan State.
That is pretty amazing to me. SEC power, baby, LOL.
2) You can't look at ratings for one ND game vs a bad team to make sweeping claims, IMO.
This article says that from 2015-2019, Notre Dame TV audience size ranked 4th in college football, behind only Ohio State, Alabama and Michigan. And the media companies are paying the B1G and SEC about $45 million per school for their media, which is for all the schools, not just the cream of the crop like Alabama and Ohio State. In contrast, among the "new" Big 12 teams, the highest-viewed team is #19, with less than half of Notre Dame's audience.
So if Notre Dame is making just $25m from NBC, I'd say NBC has one of the biggest bargains in all of sports with that deal.
https://medium.com/run-it-back-with-zach...c03c689e50
NBC has a good deal and knows it.
It would have to pay hundreds of millions of dollars per year to get the Big 12, for instance, versus the alleged $22-23 million it currently pays ND.
NBC also has low (and fixed) production costs, given that they are in the same location at least 5 or 6 Saturdays per season.
See the ratings from last year (Clemson in particular) and know that NBC is aware that home games against Ohio State, Clemson, Texas A&M and others like those are on ND schedules in the next few years.
https://fbschedules.com/ncaa/notre-dame/#
It will renew the ND deal around 2023 for more money than it pays now, despite what people like Schmolik and people like him hope, wish and root for.
By the way, the bolded numbers below posted by Schmolik earlier this year, while not NBC games, sort of goes against his narrative a bit:
Michigan at Michigan State, 10/30, noon, FOX, 9.289M
Georgia vs. Clemson at Charlotte, 9/4, 7:30pm, ABC, 8.863M
Alabama at Texas A&M, 10/9, 8pm, CBS, 8.334M
Alabama at Florida, 9/18, 3:30pm, CBS, 7.863M
Notre Dame at Florida State, 9/5 (Sun), 7:30pm, ABC, 7.751M
Oregon at Ohio State, 9/11, noon, FOX, 7.730M
Auburn at Penn State, 9/18. 7:30pm, ABC, 7.606M
Penn State at Ohio State, 10/30, 7:30pm, ABC, 7.051M
Penn State at Iowa, 10/9, 4pm, FOX, 6.904M
Kentucky at Georgia, 10/16, 3:30pm, CBS, 6.369M
Ohio State at Minnesota, 9/2 (Thur), 8pm, FOX, 6.295M
Georgia vs. Florida at Jacksonville, 10/30, 3:30pm, CBS, 6.120M
Michigan at Penn State, 11/13, noon, ABC, 5.942M
Oklahoma vs. Texas at Dallas, 10/9, noon, ABC, 5.940M
Georgia at Tennessee, 11/13, 3:30pm, CBS, 5.781M
Alabama vs. Miami at Atlanta, 9/4, 3:30pm, ABC, 5.674M
Arkansas at Alabama, 11/20, 3:30pm, CBS, 5.464M
Penn State at Wisconsin, 9/4, noon, FOX, 5.409M
Notre Dame vs. Wisconsin at Chicago, 9/25, noon, FOX, 5.369M
Ohio State at Nebraska, noon, FOX, 5.328M
Michigan State at Ohio State, noon, ABC, 5.287M
LSU at Alabama, 7pm, ESPN, 5.000M
NBC and ND have a 30 year (and counting) relationship. Both sides are happy with the arrangement.
P.S. I read similar talk on message boards about "low" ND/NBC ratings and how NBC was going to drop ND back in 2011 and back in 2001.
It didn't happen then. It won't happen now.