(08-29-2021 06:00 AM)BigEastMike Wrote: I don't know what math you're doing but more inventory is worth more money for any conference.
The question isn't whether the number goes up as much as whether the average number goes up. Going from 9 to 10 is likely to increase rthe average number because the risk of a week without a usable broadcast game, based on how the season is going ... and the opportunity cost if you cannot find the second broadcast game in the week when you'd rather have it ...
... step up from a mix of three to four games in the weekly inventory in October/November, to a mix of four and five games in the weekly schedule, and the risk that the Big12 schedule doesn't give you a usable broadcast game goes down, lets you down in the weeks that are soft somewhere else in your lineup goes down.
They are in the business of paying an agreed price to try to gain an income from entertainment of variable and unpredictable value. They price those risks in.
However, it's diminishing returns ... the gross impact on the contract will be smaller 9 to 10 than 8 to 9, 10 to 12 will be still smaller, 12 to 14 will be still smaller, and at the same time its an impact on the gross contract value, so the more schools you have, the more it dilutes the inventory effects.
Unless there are some other value drivers in the mix, if they take the best pair to get to 10, the second best pair to get to 12 might not be an increase in value on a per school basis.