(08-19-2021 10:54 PM)BruceMcF Wrote: They cannot demand more than the telecast partners expect to earn from them.
They "need" massive piles of money because the fight for coaches and facilities to impress teenage young men is an arms race ... that arms race will consume as much money as is made available for it to consume.
The price is already so rich for the Big Ten that ESPN and Fox split the rights to be able to afford it. Fox just has to be able to offer enough for half that ESPN cannot afford to take the whole package.
To be sure, the SEC and Big Ten can "name their own price", but if they name a price that is too high, there won't be any takers.
I agree, with caveats and objections.
Of course they have to be realistic, but "growing the pie" will be realistic for them to add properties for the foreseeable future.
The price for the SEC and Big Ten will keep going up as long as the price of those conferences from which they steal from and are rendered less valuable and less relevant can have their price tags cut.
The more the SEC grows, the less need ESPN has for the Big 12, C-USA, MAC, Sun Belt, etc.
We saw this in pro sports... as ESPN kept spending more and more on NFL, MLB and NBA... they dropped the NHL.
(It's EXTREMELY interesting to me that ESPN just outbid NBC for the NHL.... A few months before Texas/Oklahoma announced their SEC move. It's almost like... they knew there was more value in November to June hockey programming to 25 national fan bases in a smaller sport than to Big 12 basketball programming to the Big 12 footprint after 2025!).
ESPN will be able to keep giving the SEC more and more and more by giving the Big 12, Pac-12, Big Ten, ACC, and all their basketball-only properties less and less as long as the SEC remains the dominant power in college football -- which they WILL because ESPN has already been telling everyone that the SEC is the dominant power in college football since before they actually WERE.
And FOX will have no choice but to give the Big Ten what THEY want, because getting Big Ten viewers at a high price is much better than committing money to a conference that could be AAC levels vs the SEC/Big Ten.
There is a reason we are ALL looking ahead to the ACC getting plundered and divided up by the SEC/Big Ten. And that's because the number of equal elite conferences, and the number of TV networks spending on sports being equal is terrible for bidding wars.