https://medium.com/run-it-back-with-zach...c03c689e50
Interesting article. Note the caveats:
"...I don’t find TV viewership numbers to be a good way to measure value for a few reasons:
The data can be hard to track down, and streaming numbers aren’t always included.
The time of day and channel make a big impact on viewership numbers, and certain conferences own certain viewing windows. A USC-Oregon game can’t be played in the 3:30 CBS window, because that (currently) belongs to the SEC.
The data can be skewed by outliers. For example, more than 7 million people watched Ohio State beat TCU in 2018. That’s TCU’s most-viewed game of the last five years, by far. But how much of that really had to do with TCU? The Horned Frogs get the benefit of that number, but the game probably would have been viewed by just as many people if you swapped in Baylor or Texas Tech.
Each conference only has so many quality viewing windows, so the lower-end teams in each conference are hurt disproportionally by this metric. For example, Rutgers, Illinois, Missouri and Kentucky rarely ever get to play in one of the Big Ten’s or SEC’s prime windows simply because of the teams they’re competing with for those spots...."
"...If you’re an Oklahoma State or TCU fan holding out hope for a Pac-12 invite, these rankings are something to point to. The Cowboys and Horned Frogs outranked every Pac-12 team except USC.
Same for West Virginia fans hoping for an ACC invite. The Mountaineers outranked every ACC team but Clemson, Florida State and Miami...."