(08-05-2021 09:15 AM)SMUstang Wrote: (08-05-2021 08:26 AM)johnbragg Wrote: (08-05-2021 07:49 AM)SMUstang Wrote: (08-05-2021 07:25 AM)HawaiiMongoose Wrote: (08-05-2021 02:48 AM)Attackcoog Wrote: It still doesn’t make sense. Football is around 80-85% of the tv contract. How is adding 4-8 schools with an average football value of 12 million help the Pac12 teams close the revenue gap with the Big10 and SEC? It only makes sense if the Pac12 loses its tent pole teams to a Big10 raid. Otherwise—the Pac12 is better off continuing on as is.
I agree that this is the most likely outcome. Kliavkoff is putting expansion options on the table because that’s his job, but obviously standing pat is also an option on the table. The conference will look at them all and make its decision, and the logic you cite will prevail unless there’s a consensus among the presidents that it makes more sense strategically to take the Big 12 off the board as a football conference.
As I posted earlier, it’s interesting to ponder whether Big 12 members would accept football-only Pac-12 memberships, as that could determine whether a Pac-12 power play would succeed. But the reality is that it probably won’t come to that.
Think about it from a college president’s perspective.
OK, I'm the President of Oregon State or Arizona State. Bringing in K-State, West Viriginia, Oklahoma State doesnt grow the pie enough to pay 8 football shares.
I'm talking Texas Tech, TCU, Baylor, Oklahoma St, Kansas St and Iowa St., 6 "football only" teams. Granted the Pac 12 may choose not to expand. But if they do want to get into Texas and the central time zone they will never have a better opportunity.
*** SMUstang ***
As I've stated before, getting into the Central Time Zone and/or the Texas market in and of itself is irrelevant if you don't have the schools to deliver those markets at maximum value.
UT and OU were the ones worth expanding for in the proposed Pac-16 because they were insanely valuable with the side benefit of also expanding into the Central Time Zone and the massive Texas market. The latter was a secondary benefit, but definitely not the primary issue. The school itself has to bring value - it can't just be trying to get into the Central Time Zone.
You know what would provide a lot better Central Time Zone (and Eastern Time Zone, for that matter) inventory for the Pac-12? Schedule more non-conference games against the Big Ten (and/or the SEC and ACC).
To be honest, I think this is the proverbial putting the cart before the horse. Why the heck should the Pac-12 be bent on getting games on at 11 am Central Time in places like Kansas and Oklahoma or being the secondary/tertiary teams in Texas markets when that means showing those games at 9 am in markets they *own* like freaking Los Angeles, San Francisco, Phoenix and Seattle???
Once again, if the Pac-16 went through and they had added UT and OU, it would be a different story... but even if that occurred, no self-respecting TV network executive is going to be showing USC/UCLA/Oregon vs. Texas/Oklahoma at 9 am in Los Angeles. Those games would be shifted to late afternoon or prime time ET/CT, anyway.
The time zone issue is such a red herring for the Pac-12. Their big issue is that their conference network was totally mismanaged, so they're getting underpaid considering the incredibly great brands, assets and massive (and in many cases, fast-growing) markets that they have under control. The Big 12 up until now was the opposite, where everyone other than UT and OU was getting overpaid compared to what they brought to the table, which is why so many people mistakenly thought the leagues were on more equal ground when they clearly weren't when looking under the hood of the actual members (and the defections of UT and OU clearly exposed that here).