(07-27-2021 11:11 PM)CRM114 Wrote: I was curious just how we stack up against other AAC teams in TV ratings. This site has game-by-game ratings figures for all nationally televised college football games. Since football TV ratings seem to be driving the bus here, maybe this is some indication of our relative value.
The table below shows total viewership for AAC nationally-televised conference games that each team played in between 2017 and 2020. Inter-conference games are not included. The AAC championship games are included. This method of comparison is not entirely scientific since we can't separate viewership by teams, but it does give an indication of who is being watched.
Team - Games (2017-20) - Total Viewers (M) - Average Viewers (M) - Rank - (TV Market Rank)
MEM - 21 - 23.83 - 1.13 - 1 (51)
CIN - 16 - 17.41 - 1.09 - 2 (37)
UCF - 27 - 29.23 - 1.08 - 3 (18)
USF - 10 - 10.32 - 1.03 - 4 (12)
TLN - 6 - 3.75 - 0.63 - 5 (50)
SMU - 12 - 7.39 - 0.62 - 6 (5)
TUL - 20 - 11.49 - 0.57 - 7 (58)
NAV - 11 - 6.11 - 0.56 - 8 (26)
HOU - 15 - 8.15 - 0.54 - 9 (8)
TEM - 13 - 6.45 - 0.50 - 10 (4)
ECU - 9 - 3.36 - 0.37 - 11 (100)
CON - 8 - 2.65 - 0.33 - 12 (33)
So Memphis drew the highest average viewership for its games and was #2 (behind UCF) in total viewers as they had 6 more games. We benefitted from being in more AAC championship games (3) than anyone else. I averaged regular-season viewership (no AAC championship games) and we rank #4 behind USF, CIN and UCF, respectively. Of course we also benefitted from being good - #2 win percentage behind UCF.
What stands out to me here is that we are punching above our weight in market size - believe it or not we are 9th out of 11 in TV market size - and how paltry SMU, HOU and TEM draw despite being in top 10 markets. Perhaps somewhat understandable for HOU considering their lackluster on-field performance during this time, but SMU and TEM had the 4th and 5th best win percentages. Really does make you wonder why HOU or SMU would be B12 expansion targets. There's clear separation between MEM/CIN/UCF/USF and the others, and USF is something of an outlier because 4.6M of their 10.3M viewers came in a single game with UCF in 2017.
I didn't have time to do this with B12 games (minus UT/OU) and other top G5 teams. Maybe I'll do that tomorrow if someone else doesn't want to try. Would be interesting to see how the top 3-4 AAC teams compare.
I have used that site often to show how valuable we are. This is the best post on the entire board since the Texas, Oklahoma move was rumoured. Great stuff!
I might have a go at the Big 12 games. From past research, I know for a fact...
- Most games on Fox draw very well
- Most games NOT on Fox (FS1/FS2) don't draw well at all
- Games not involving Texas, Oklahoma or Oklahoma State, don't draw well at all comparatively if they aren't on the main network.
With our current contract, we had infinitely more exposure than most Big 12 teams on major networks (ABC,Fox/ESPN, ESPN2). IF we merge with the Big 12, there will be a lot more money, BUT we are going to suffer the same fate that Kansas, Kansas State, Iowa State and Texas Tech did. We are going to have less games on the major networks, and many of our games will get pushed down the network chain.
Tier 1
ABC/NBC/Fox
Tier 2
ESPN
Tier 3
ESPN2
Tier 4
FS1/FS2/ESPNU/ESPN News
Right now we are very well positioned in the AAC, and get a lot of games comparatively in the first 3 tiers. Competing with Oklahoma State, Iowa State, Baylor and TCU is naturally going to drive more of our games down the network chain. IF you have a couple of bad seasons, you are going to play most of your games either on Tier 4, or worse, only on local networks, if at all.