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C-USA Licensing Revenue Ranking
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Side.Show.Joe Offline
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Post: #1
C-USA Licensing Revenue Ranking
3 Year licensing Revenue Rankings (2017-2019)
1. Marshall
2. North Texas
3. UTSA
3. UTEP
5. ODU
6. Southern Miss
7. MTSU
8. FAU
9. WKU
9. FIU
11. Charlotte
12. UAB
13. LA Tech
Rice not reported

The rankings are based on the numbers reported from the athletic budget breakdowns, and reflect a 3 year average of revenues earned through total licensing agreements for each program.
07-06-2021 07:09 PM
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Side.Show.Joe Offline
All American
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Posts: 2,572
Joined: Jan 2021
Reputation: 460
I Root For: North Texas
Location:
Post: #2
RE: C-USA Licensing Revenue Ranking
With NIL becoming a real factor moving forward in college football, we probably need to begin paying attention to what each program brings in through licensing agreements. While no one is making P5 type money there is quite a difference between what the top earners in C-USA bring in and what the lower ranking programs earn. Not an exact science, but it does give us a rough indication as to the value of each program's brand, and could provide an idea as to which programs' markets might offer the best or most opportunities for players to earn money from their NIL. Here is a ranking of the most recent published numbers regarding licensing revenue for each C-USA program.

2018-19 Licensing Ranking for C-USA
1. North Texas $6,022,983
2. Marshall $5,761,573
3. UTSA $5,719,381
4. MTSA $5,566,075
5. UTEP $5,536,559
6. ODU $5,326,018
7. Southern Miss $4,838,256
8. WKU $4,551,831
9. UAB $4,284,701
10. Charlotte $4,030,682
11. FAU $3,690,328
12. FIU $3,680,136
13. LA Tech $2,936,304
Rice NA

https://sports.usatoday.com/ncaa/finances/
(This post was last modified: 07-13-2021 02:12 PM by Side.Show.Joe.)
07-13-2021 02:07 PM
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