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Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
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BearcatMan Offline
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Post: #21
RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-09-2021 10:30 PM)Bear Catlett Wrote:  
(06-09-2021 09:07 PM)BearcatMan Wrote:  
(06-09-2021 08:45 PM)Bear Catlett Wrote:  Like most things nowdays, I don't think this is too well thought out.

Let's be honest. Say the guys team is so-so next year and the women's team is great. Davenport and a couple of the other guys get commercial deals and not one girl gets anything. The sh*tstorm will be of biblical proportions.

Free market...no one in Cincinnati gives a **** about women's basketball unfortunately. If they're private contractors as they aren't being funded by public money, then Title IX doesn't apply.

You really think that it's going to be that cut and dried?

In today's world?

Yes.
 
06-10-2021 05:47 AM
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BearcatMan Offline
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-10-2021 05:45 AM)doss2 Wrote:  Will college basketball uniforms soon look like NasCar or IndyCar suits.

Michael Davenport brought to you by Jeff Wyler Kia.

No.
 
06-10-2021 05:47 AM
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
This is going to be ripe for abuse on a scale we’ve never seen before.

Boosters are going to openly be smack dab in the middle of the recruiting process.
 
06-10-2021 06:26 AM
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CliftonAve Offline
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
A few thoughts:

1. The small private schools are going to do better with this than people think they will. Duke, Wake Forest, Tulane, SMU, Tulsa… their alumni have more accumulative wealth than schools like UC and a lot of others.

2. Donors in urban markets are going to support athletes from other markets. Ex. Ole Miss athletes are going to get money from businesses in Memphis. In our market, a business like Kroger is going to throw money at Ohio State and Kentucky athletes. Get ready for commercials in town featuring a star XU basketball player or an OSU football player pimping one of UC Health’s local competitor hospitals/health systems.

3. Because of #2, UC best be trying to arrange deals for their guys in other markets. A Des Ridder car commercial that runs in Louisville an Ahmad Gardner BBQ sauce deal in Detroit, etc.
 
06-10-2021 07:07 AM
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BearcatMan Offline
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-10-2021 07:07 AM)CliftonAve Wrote:  A few thoughts:

1. The small private schools are going to do better with this than people think they will. Duke, Wake Forest, Tulane, SMU, Tulsa… their alumni have more accumulative wealth than schools like UC and a lot of others.

2. Donors in urban markets are going to support athletes from other markets. Ex. Ole Miss athletes are going to get money from businesses in Memphis. In our market, a business like Kroger is going to throw money at Ohio State and Kentucky athletes. Get ready for commercials in town featuring a star XU basketball player or an OSU football player pimping one of UC Health’s local competitor hospitals/health systems.

3. Because of #2, UC best be trying to arrange deals for their guys in other markets. A Des Ridder car commercial that runs in Louisville an Ahmad Gardner BBQ sauce deal in Detroit, etc.

The University won't be arranging **** when it comes to private company promotions...that's literally against the letter of every law that has been passed. The S-As can go get theirs and they can be advised about the details and contracts by a sponsored entity, but the University itself can't set it up for them.

Your other points remain (and still happen now anyways, just without actual work for that compensation), but it's not like UC is going to be brokering Ad deals for its players. Also, this isn't going to affect a majority of our recruiting, since I doubt many companies are going to be shelling out for a 3* freshman who isn't going to see the field consistently for 2 years.
 
06-10-2021 07:24 AM
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
It’s going to impact recruiting directly at every football and basketball factory...and for other schools with boosters with huge companiy ad dollars to spend who want to play AD whenever possible...just wait until the word gets out that Fred Ex is throwing ad sponsorship dollars to all Memphis recruits just for signing.

This is going to end up looking New Coke awesome in practice.
 
(This post was last modified: 06-10-2021 07:52 AM by rath v2.0.)
06-10-2021 07:51 AM
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BearcatMan Offline
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-10-2021 07:51 AM)rath v2.0 Wrote:  It’s going to impact recruiting directly at every football and basketball factory...and for other schools with boosters with huge companiy ad dollars to spend who want to play AD whenever possible...just wait until the word gets out that Fred Ex is throwing ad sponsorship dollars to all Memphis recruits just for signing.

This is going to end up looking New Coke awesome in practice.

I'm more of a Crystal Pepsi guy myself.
 
06-10-2021 09:45 AM
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rath v2.0 Online
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
Forgot that gem!

There will be loop holes so big you can drive a train through them. Nobody says ad sponsorship $$ needs to translate to actually being in an ad. It will end up being used as a signing bonus for a lot of schools who will hammer it as a recruiting tool.

UK and World Wide Wes can come out of the shadows and operate legitimately.
 
(This post was last modified: 06-10-2021 11:36 AM by rath v2.0.)
06-10-2021 11:34 AM
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Post: #29
RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-10-2021 06:26 AM)rath v2.0 Wrote:  This is going to be ripe for abuse on a scale we’ve never seen before.

Boosters are going to openly be smack dab in the middle of the recruiting process.

So, essentially its turning back the clock to the 60's and 70's when boosters went on the recruiting trips with the coach? Catlett always brought a booster with him on visits.
 
06-10-2021 11:42 AM
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rath v2.0 Online
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-10-2021 11:42 AM)bearcatmill Wrote:  
(06-10-2021 06:26 AM)rath v2.0 Wrote:  This is going to be ripe for abuse on a scale we’ve never seen before.

Boosters are going to openly be smack dab in the middle of the recruiting process.

So, essentially its turning back the clock to the 60's and 70's when boosters went on the recruiting trips with the coach? Catlett always brought a booster with him on visits.

They will not have to go. The coaches will know the numbers that they have waiting for them when they meet in recruits living rooms.

Let the bidding wars commence.
 
06-10-2021 12:14 PM
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Captain Bearcat Offline
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-10-2021 07:07 AM)CliftonAve Wrote:  A few thoughts:

1. The small private schools are going to do better with this than people think they will. Duke, Wake Forest, Tulane, SMU, Tulsa… their alumni have more accumulative wealth than schools like UC and a lot of others.

2. Donors in urban markets are going to support athletes from other markets. Ex. Ole Miss athletes are going to get money from businesses in Memphis. In our market, a business like Kroger is going to throw money at Ohio State and Kentucky athletes. Get ready for commercials in town featuring a star XU basketball player or an OSU football player pimping one of UC Health’s local competitor hospitals/health systems.

3. Because of #2, UC best be trying to arrange deals for their guys in other markets. A Des Ridder car commercial that runs in Louisville an Ahmad Gardner BBQ sauce deal in Detroit, etc.

Oh sure, donors in urban markets are going to support athletes from other markets. Just like athletes from urban markets often go to schools in other markets.

But the home team has a big advantage in marketing.

There's lots of UK alums in Cincinnati. But can you really see a Cincinnati car dealership signing a large sponsorship deal with an Oak Hills football player who is going to Kentucky?
 
06-10-2021 01:44 PM
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CliftonAve Offline
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-10-2021 01:44 PM)Captain Bearcat Wrote:  
(06-10-2021 07:07 AM)CliftonAve Wrote:  A few thoughts:

1. The small private schools are going to do better with this than people think they will. Duke, Wake Forest, Tulane, SMU, Tulsa… their alumni have more accumulative wealth than schools like UC and a lot of others.

2. Donors in urban markets are going to support athletes from other markets. Ex. Ole Miss athletes are going to get money from businesses in Memphis. In our market, a business like Kroger is going to throw money at Ohio State and Kentucky athletes. Get ready for commercials in town featuring a star XU basketball player or an OSU football player pimping one of UC Health’s local competitor hospitals/health systems.

3. Because of #2, UC best be trying to arrange deals for their guys in other markets. A Des Ridder car commercial that runs in Louisville an Ahmad Gardner BBQ sauce deal in Detroit, etc.

Oh sure, donors in urban markets are going to support athletes from other markets. Just like athletes from urban markets often go to schools in other markets.

But the home team has a big advantage in marketing.

There's lots of UK alums in Cincinnati. But can you really see a Cincinnati car dealership signing a large sponsorship deal with an Oak Hills football player who is going to Kentucky?

Forget Joe Blow Auto, I am talking about Kroger.

They are sending a ton of money to UK and Louisville right now. Kroger had the naming rights to UK’s football stadium. Louisville is building a new baseball facility that is being funded by Kroger. Get ready to see UK and Louisville athletes getting paid internships at Kroger HQ.
 
(This post was last modified: 06-10-2021 01:57 PM by CliftonAve.)
06-10-2021 01:56 PM
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
What’s really funny is that we all just assume it’s going to be big established businesses that are spending these dollars. Just wait until individual boosters or groups of boosters (perhaps in concert with team staff) start forming corporate entities solely for the purpose of funneling $$ to keep the recruiting pipelines rolling.

You think I’m joking. The low hanging fruit for fraud and misuse will be abundant once people start getting their heads around what kind of Pandora’s Box this opens.
 
06-10-2021 04:57 PM
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-10-2021 01:56 PM)CliftonAve Wrote:  
(06-10-2021 01:44 PM)Captain Bearcat Wrote:  
(06-10-2021 07:07 AM)CliftonAve Wrote:  A few thoughts:

1. The small private schools are going to do better with this than people think they will. Duke, Wake Forest, Tulane, SMU, Tulsa… their alumni have more accumulative wealth than schools like UC and a lot of others.

2. Donors in urban markets are going to support athletes from other markets. Ex. Ole Miss athletes are going to get money from businesses in Memphis. In our market, a business like Kroger is going to throw money at Ohio State and Kentucky athletes. Get ready for commercials in town featuring a star XU basketball player or an OSU football player pimping one of UC Health’s local competitor hospitals/health systems.

3. Because of #2, UC best be trying to arrange deals for their guys in other markets. A Des Ridder car commercial that runs in Louisville an Ahmad Gardner BBQ sauce deal in Detroit, etc.

Oh sure, donors in urban markets are going to support athletes from other markets. Just like athletes from urban markets often go to schools in other markets.

But the home team has a big advantage in marketing.

There's lots of UK alums in Cincinnati. But can you really see a Cincinnati car dealership signing a large sponsorship deal with an Oak Hills football player who is going to Kentucky?

Forget Joe Blow Auto, I am talking about Kroger.

They are sending a ton of money to UK and Louisville right now. Kroger had the naming rights to UK’s football stadium. Louisville is building a new baseball facility that is being funded by Kroger. Get ready to see UK and Louisville athletes getting paid internships at Kroger HQ.

The difference is between Kroger and the auto dealer is that Kroger isn't going to be corrupt. Kroger will only sign sponsorship or internship deals that improve their bottom line.

Kroger, 5/3, GE, P&G, etc don't do many celebrity endorsements. Why would they start now?

No, it's going to be private companies run by alums. And private companies are larger in big cities.

But they'll only spend serious money if they see a return on that investment.

And they'll get higher return at schools that are 1) more dominant in their market, and 2) in a larger market. That's why OSU might be the best-positioned school in the whole country to benefit from NIL rights: Columbus is probably the biggest market in the country that's completely dominated by one school.
 
06-11-2021 03:40 PM
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-09-2021 03:17 PM)nachoman91 Wrote:  Maybe I'm wrong but won't this just turn recruiting into the wild wild west of the Southwest Conference days? What's stopping Joe Schmo's auto dealership from calling up a potential recruit and telling him he'll pay him $100K to do a couple commercials if the kid commits to his favorite college?



I wonder if UK basketball players will only get $20,000 a year for NCAA-Monitored endorsements or will the NCAA continue looking the other way at the hundreds of thousands previously paid to their basketball sholars....cough, cough ? same with Ohio $tate football players. Take a loss on private endorsements or the NCAA regulated future endorsements?
 
06-14-2021 06:58 PM
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
Kroger is a publicly traded company. I doubt the board is going to approve big time deals to sponsor random players at UK. Pretty sure their fiduciary duty doesn't allow for deals made solely so that a player will go to UK. The much bigger issue is going to be the car dealerships and plumbing companies privately owned that don't mind spending cash to get players. With that being said, I think there are enough of those types of business in Cincy that otherwise had no access to these kids that wouldn't mind spending the money. 5K here and there adds up quickly for these kids.

The bigger question I see is how the IRS is now going to view these scholarships. When they were amateur athletes not being paid they didn't look at the cost basis of the scholly. I could see them coming back (absent massive public backlash) and saying well now that you're being paid to play that scholarship for 30K a year is income.
 
06-15-2021 09:49 AM
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BearcatMan Offline
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-15-2021 09:49 AM)skylinecat Wrote:  Kroger is a publicly traded company. I doubt the board is going to approve big time deals to sponsor random players at UK. Pretty sure their fiduciary duty doesn't allow for deals made solely so that a player will go to UK. The much bigger issue is going to be the car dealerships and plumbing companies privately owned that don't mind spending cash to get players. With that being said, I think there are enough of those types of business in Cincy that otherwise had no access to these kids that wouldn't mind spending the money. 5K here and there adds up quickly for these kids.

The bigger question I see is how the IRS is now going to view these scholarships. When they were amateur athletes not being paid they didn't look at the cost basis of the scholly. I could see them coming back (absent massive public backlash) and saying well now that you're being paid to play that scholarship for 30K a year is income.

Scholarships from a University will never be considered income. The only way that would be done would be if the school dropped scholarships and considered a "tuition waiver" as a portion of their compensation for services (why a staff member attempting to complete a degree pays taxes on the cost of tuition when the school gives them free tuition). Scholarships are not compensation, and will never be considered as such lest we completely change the funding model for Universities in America.
 
(This post was last modified: 06-15-2021 09:53 AM by BearcatMan.)
06-15-2021 09:51 AM
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
Publicly traded firms won't shell out big bucks based on the CEO's alma matter.

Truth be told, neither will car dealerships. They're too small.

The big bucks will come from two types of companies:

1) Mid-sized private companies that strongly identify with their region. Think Skyline ($400 million in annual revenue) or Larosa's ($130 million). I could see Skyline paying $100k to have commercials with the Player of the Game from the Crosstown Shootout.

2) Multibillion dollar private companies that are owned by one person who is a big sports fan of his alma matter. This is usually a former startup company. These will be exceedingly rare; most companies that size are not owned by sports fans (T. Boone Pickens aside).
 
06-15-2021 10:27 AM
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-15-2021 10:27 AM)Captain Bearcat Wrote:  Publicly traded firms won't shell out big bucks based on the CEO's alma matter.

Truth be told, neither will car dealerships. They're too small.

The big bucks will come from two types of companies:

1) Mid-sized private companies that strongly identify with their region. Think Skyline ($400 million in annual revenue) or Larosa's ($130 million). I could see Skyline paying $100k to have commercials with the Player of the Game from the Crosstown Shootout.

2) Multibillion dollar private companies that are owned by one person who is a big sports fan of his alma matter. This is usually a former startup company. These will be exceedingly rare; most companies that size are not owned by sports fans (T. Boone Pickens aside).

Wyler and Performance are both billion dollar revenue auto groups in Cincinnati. There are much larger dealers elsewhere...and other large dealerships in Cincinnati.
 
06-15-2021 03:07 PM
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RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
Wow. I never would have guessed that a car dealer would have a billion dollars in sales.
 
(This post was last modified: 06-15-2021 04:29 PM by Captain Bearcat.)
06-15-2021 04:10 PM
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