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Disney confirms ESPN+ acquisition of LaLiga rights in major broadcast deal
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Transic_nyc Offline
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Disney confirms ESPN+ acquisition of LaLiga rights in major broadcast deal
https://worldsoccertalk.com/2021/05/13/d...cast-deal/

Refer back to the thread I made on Serie A and Paramount+

I said that La Liga was looking at that news and was in position to cash in bigly. Now that has happened!

Quote:The Walt Disney Company today confirmed that ESPN has acquired the U.S. rights to Spain’s LaLiga through 2028-29 in a comprehensive long-term media deal that positions ESPN+ as the number one dedicated sports streaming service.

Select matches will air across ESPN networks each season, with coverage and highlights also available on SportsCenter and other ESPN studio programs, as well as on ESPN digital and social platforms.

“We’ve signed a historic rights agreement with the top division in Spanish club football,” said The Walt Disney Company CEO Bob Chapek. “It is one of the world’s best and most popular soccer leagues, including a number of the top clubs in the world and one of the best players in the world. And this eight-year deal covering both English and Spanish language rights brings 380 matches and a host of [Segunda Division] matches beginning in August. This deal bolsters ESPN plus’s position as a top destination for soccer in the US, offering fans more than 2,900 matches per season.”
05-14-2021 05:59 AM
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Wedge Offline
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RE: Disney confirms ESPN+ acquisition of LaLiga rights in major broadcast deal
* major streaming deal, not major broadcast deal

Good news for US soccer fans because La Liga was pretty much invisible here on beIN.

Also: Disney paying $175 million/year for ESPN+ to stream La Liga matches, which are played on weekend mornings, US time, is a strong indication that they will pay big bucks for any attractive streaming content they can bring to ESPN+.
05-14-2021 11:50 AM
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RE: Disney confirms ESPN+ acquisition of LaLiga rights in major broadcast deal
(05-14-2021 11:50 AM)Wedge Wrote:  * major streaming deal, not major broadcast deal

Good news for US soccer fans because La Liga was pretty much invisible here on beIN.

Also: Disney paying $175 million/year for ESPN+ to stream La Liga matches, which are played on weekend mornings, US time, is a strong indication that they will pay big bucks for any attractive streaming content they can bring to ESPN+.

I don't expect La Liga to rival the EPL in terms of American audience, but it was the league with the most to lose by continuing in their previous strategy.

I would also expect Barcelona and Real Madrid to make regular appearances on ESPN and the like. It's an easy move for everyone. There are lots of dedicated fans to those clubs here...just not as many as you total with the EPL.

It also helps ESPN to have some truly recognizable soccer products. Not that the Italian and German leagues weren't quality, but far lesser known here in the States.
05-16-2021 06:48 PM
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Transic_nyc Offline
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RE: Disney confirms ESPN+ acquisition of LaLiga rights in major broadcast deal
Villarreal just beat Manchester United in the Europa League finals on penalties. That means five teams from LaLiga will play in the next Champions League season. This has historically been a strong league beyond the Big Two*, with Sevilla, Betis, Villarreal, Atletico Madrid, Valencia or Athletic Bilbao being in the conversation.

Disney has picked up a property at a very low cost, considering.




* You could argue that Atletico is a third big team, with their history and titles.
05-27-2021 07:44 AM
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Wedge Offline
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RE: Disney confirms ESPN+ acquisition of LaLiga rights in major broadcast deal
(05-16-2021 06:48 PM)AllTideUp Wrote:  I don't expect La Liga to rival the EPL in terms of American audience, but it was the league with the most to lose by continuing in their previous strategy.

La Liga will be the second most-watched European league in the US, though the audience size for both La Liga and Premier League will be hard to find publicly, given that 90% of the games going forward will be on streaming, La Liga on ESPN+ and Premier League on Peacock.

Interestingly, the soccer league with the largest US TV audiences isn't either of those, and isn't MLS, it's Liga MX.

(05-16-2021 06:48 PM)AllTideUp Wrote:  It also helps ESPN to have some truly recognizable soccer products. Not that the Italian and German leagues weren't quality, but far lesser known here in the States.

Serie A was expendable once ESPN acquired La Liga, and one suspects that the Serie A audience sizes on ESPN+, which they don't disclose publicly, were small compared to Bundesliga and whatever other ESPN+ content they compare it to. It's also safe to assume that the US audience size for Champions League is very limited, given that all of the matches except the final are on weekdays in midday, which would explain why those US TV rights have changed hands 3 times in the last few years without ESPN even bothering to acquire them once.
05-27-2021 01:42 PM
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RE: Disney confirms ESPN+ acquisition of LaLiga rights in major broadcast deal
(05-27-2021 01:42 PM)Wedge Wrote:  
(05-16-2021 06:48 PM)AllTideUp Wrote:  I don't expect La Liga to rival the EPL in terms of American audience, but it was the league with the most to lose by continuing in their previous strategy.

La Liga will be the second most-watched European league in the US, though the audience size for both La Liga and Premier League will be hard to find publicly, given that 90% of the games going forward will be on streaming, La Liga on ESPN+ and Premier League on Peacock.

Interestingly, the soccer league with the largest US TV audiences isn't either of those, and isn't MLS, it's Liga MX.

(05-16-2021 06:48 PM)AllTideUp Wrote:  It also helps ESPN to have some truly recognizable soccer products. Not that the Italian and German leagues weren't quality, but far lesser known here in the States.

Serie A was expendable once ESPN acquired La Liga, and one suspects that the Serie A audience sizes on ESPN+, which they don't disclose publicly, were small compared to Bundesliga and whatever other ESPN+ content they compare it to. It's also safe to assume that the US audience size for Champions League is very limited, given that all of the matches except the final are on weekdays in midday, which would explain why those US TV rights have changed hands 3 times in the last few years without ESPN even bothering to acquire them once.

It's doubtful that UCL will ever be that big here, even on a relative scale. As you've said, they play the games midweek during the day. That's a hard sale for an American audience that doesn't really identify with the nature of the tournament much less the sport.

I follow it to some degree, but only because my favorite club tends to play in Europe. I subscribed to Paramount+ this year to be able to watch the games occasionally.

When it comes to Liga MX, their ratings are half the reason I think MLS has interest in merging with the product. A North American league has some value, I think. That and the market for billionaires willing to drop $300 million on new franchises is going to dry up pretty soon.
05-27-2021 11:11 PM
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