https://bceagles.com/news/2021/4/13/bost...lance.aspx


Looks like a new player wants to enter the market. This may hurt UA most. Nike still partners up with most of the elite football factories at a price premium and Adidas partners with the "value" side of big time football.

Interesting that while BC has as many sports as Baskin-Robbins has ice cream flavors, the only team not covered by this deal is football, which is rumored to be negotiating with Adidas.