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ACC Media Rights - Viewership by School
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Wahoowa84 Offline
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ACC Media Rights - Viewership by School
I tallied Sports Media Watch football viewership data for the past 4 years (2017-2020). Ranking each power 5 school by four criteria:
1) # viewers (home, away & neutral site games, including bowls)
2) average # viewers per game (home, away & neutral site games, including bowls)
3) # of viewers for home venue (what the conference sells as Media Rights)
4) average # viewers for home venue (what the conference sells as Media Rights)

In order of ACC media value:

Clemson (#9 P5 rank; 31% of viewership of ACC teams; 16% of ACC's T1 & T2 media rights viewership)
Miami (#18; 12%; 11%)
FSU (#19; 9%; 10%)
VT (#29; 7%; 7%)
Louisville (#30; 6%; 8%)
UNC (#39; 5%; 7%)
Pitt (#41; 5%; 5%)
GT (#42; 4%; 6%)
BC (#43; 4%; 6%)
Syracuse (#46; 4%; 4%)
UVA (#54; 4%; 3%)
Wake (#55; 4%; 4%)
NC State (#56; 4%; 4%)
Duke (#62; 3%; 2%)
ACC CCG (#4 amongst 5 P5; N/A; 8%)

The P5 schools ranked ahead of Clemson in terms of viewership are: Alabama, Ohio State, Michigan, Georgia, LSU, Auburn, Notre Dame and Oklahoma.

The P5 schools ranked below Duke in terms of viewership are: Rutgers, Kansas and Oregon State.

Unfortunately, Tobacco Road is where football viewership struggles.
(This post was last modified: 04-15-2021 08:58 AM by Wahoowa84.)
04-14-2021 06:23 PM
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TexanMark Offline
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RE: ACC Media Rights - Viewership by School
This just Football?
04-14-2021 06:26 PM
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Wahoowa84 Offline
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RE: ACC Media Rights - Viewership by School
(04-14-2021 06:26 PM)TexanMark Wrote:  This just Football?

yes
04-14-2021 06:28 PM
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Statefan Offline
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RE: ACC Media Rights - Viewership by School
Do you have a link to the raw data?

I tried looking at SMW and they didn't seem to have a full list of games, at least as far as I could determine although who would actually watch noon game of JMU at NC State on the labor day weekend is beyond me.
(This post was last modified: 04-14-2021 06:51 PM by Statefan.)
04-14-2021 06:37 PM
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CliftonAve Online
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RE: ACC Media Rights - Viewership by School
(04-14-2021 06:23 PM)Wahoowa84 Wrote:  I tallied Sports Media Watch football viewership data for the past 4 years (2017-2019). Ranking each power 5 school by four criteria:
1) # viewers (home, away & neutral site games, including bowls)
2) average # viewers per game (home, away & neutral site games, including bowls)
3) # of viewers for home venue (what the conference sells as Media Rights)
4) average # viewers for home venue (what the conference sells as Media Rights)

In order of ACC media value:

Clemson (#9 P5 rank; 31% of viewership of ACC teams; 16% of ACC's T1 & T2 media rights viewership)
Miami (#18; 12%; 11%)
FSU (#19; 9%; 10%)
VT (#29; 7%; 7%)
Louisville (#30; 6%; 8%)
UNC (#39; 5%; 7%)
Pitt (#41; 5%; 5%)
GT (#42; 4%; 6%)
BC (#43; 4%; 6%)
Syracuse (#46; 4%; 4%)
UVA (#54; 4%; 3%)
Wake (#55; 4%; 4%)
NC State (#56; 4%; 4%)
Duke (#62; 3%; 2%)

The P5 schools ranked ahead of Clemson in terms of viewership are: Alabama, Ohio State, Michigan, Georgia, LSU, Auburn, Notre Dame and Oklahoma.

The P5 schools ranked below Duke in terms of viewership are: Rutgers, Kansas and Oregon State.

Unfortunately, Tobacco Road is where football viewership struggles.

Louisville, Pitt and BC better than I thought. UVA and NC State worse than I thought they would be.

Of course the method you used has to be taken with a grain of salt because you have to consider what platform they are on. For instance, I remember reading where Rutgers played almost all of their games on the BTN a couple years ago. Obviously if you get games on ESPN or ESPN2 the numbers will look better.
04-14-2021 08:01 PM
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Wahoowa84 Offline
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RE: ACC Media Rights - Viewership by School
(04-14-2021 08:01 PM)CliftonAve Wrote:  
(04-14-2021 06:23 PM)Wahoowa84 Wrote:  I tallied Sports Media Watch football viewership data for the past 4 years (2017-2019). Ranking each power 5 school by four criteria:
1) # viewers (home, away & neutral site games, including bowls)
2) average # viewers per game (home, away & neutral site games, including bowls)
3) # of viewers for home venue (what the conference sells as Media Rights)
4) average # viewers for home venue (what the conference sells as Media Rights)

In order of ACC media value:

Clemson (#9 P5 rank; 31% of viewership of ACC teams; 16% of ACC's T1 & T2 media rights viewership)
Miami (#18; 12%; 11%)
FSU (#19; 9%; 10%)
VT (#29; 7%; 7%)
Louisville (#30; 6%; 8%)
UNC (#39; 5%; 7%)
Pitt (#41; 5%; 5%)
GT (#42; 4%; 6%)
BC (#43; 4%; 6%)
Syracuse (#46; 4%; 4%)
UVA (#54; 4%; 3%)
Wake (#55; 4%; 4%)
NC State (#56; 4%; 4%)
Duke (#62; 3%; 2%)

The P5 schools ranked ahead of Clemson in terms of viewership are: Alabama, Ohio State, Michigan, Georgia, LSU, Auburn, Notre Dame and Oklahoma.

The P5 schools ranked below Duke in terms of viewership are: Rutgers, Kansas and Oregon State.

Unfortunately, Tobacco Road is where football viewership struggles.

Louisville, Pitt and BC better than I thought. UVA and NC State worse than I thought they would be.

Of course the method you used has to be taken with a grain of salt because you have to consider what platform they are on. For instance, I remember reading where Rutgers played almost all of their games on the BTN a couple years ago. Obviously if you get games on ESPN or ESPN2 the numbers will look better.

Agree that platform matters if I were doing a broader analysis. I wasn’t trying to compare across conferences...merely providing perspective of ACC schools’ performance. Stack ranking ACC schools makes sense because they all have the same media rights and bowl contracts.
04-14-2021 08:15 PM
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XLance Offline
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Post: #7
RE: ACC Media Rights - Viewership by School
(04-14-2021 06:23 PM)Wahoowa84 Wrote:  I tallied Sports Media Watch football viewership data for the past 4 years (2017-2019). Ranking each power 5 school by four criteria:
1) # viewers (home, away & neutral site games, including bowls)
2) average # viewers per game (home, away & neutral site games, including bowls)
3) # of viewers for home venue (what the conference sells as Media Rights)
4) average # viewers for home venue (what the conference sells as Media Rights)

In order of ACC media value:

Clemson (#9 P5 rank; 31% of viewership of ACC teams; 16% of ACC's T1 & T2 media rights viewership)
Miami (#18; 12%; 11%)
FSU (#19; 9%; 10%)
VT (#29; 7%; 7%)
Louisville (#30; 6%; 8%)
UNC (#39; 5%; 7%)
Pitt (#41; 5%; 5%)
GT (#42; 4%; 6%)
BC (#43; 4%; 6%)
Syracuse (#46; 4%; 4%)
UVA (#54; 4%; 3%)
Wake (#55; 4%; 4%)
NC State (#56; 4%; 4%)
Duke (#62; 3%; 2%)

The P5 schools ranked ahead of Clemson in terms of viewership are: Alabama, Ohio State, Michigan, Georgia, LSU, Auburn, Notre Dame and Oklahoma.

The P5 schools ranked below Duke in terms of viewership are: Rutgers, Kansas and Oregon State.

Unfortunately, Tobacco Road is where football viewership struggles.

Could you run the same numbers for the SEC?
04-14-2021 08:24 PM
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Wahoowa84 Offline
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RE: ACC Media Rights - Viewership by School
In order of SEC media value:

Alabama (#1 P5 rank; 23% of viewership of SEC teams; 16% of SEC's T1 & T2 media rights viewership)
Georgia (#4; 16%; 10%)
LSU (#5; 13%; 11%)
Auburn (#6; 10%; 11%)
Florida (#9; 9%; 10%)
TAMU (#14; 6%; 6%)
Tenn (#17; 4%; 6%)
SC (#20; 3%; 4%)
Miss St (#21; 4%; 5%)
Ole Miss (#32; 3%; 4%)
Ark (#33; 2%; 3%)
UK (#38; 2%; 1%)
Mizz (#52; 2%; 2%)
Vandy (#53; 1%; 2%)

For perspective, viewership for SEC conference media rights was more than double the viewership of the ACC. In addition, the SEC championship game was 9% of the SEC media rights (versus 8% for the ACC).
04-14-2021 10:25 PM
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DawgNBama Offline
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Post: #9
RE: ACC Media Rights - Viewership by School
(04-14-2021 06:23 PM)Wahoowa84 Wrote:  I tallied Sports Media Watch football viewership data for the past 4 years (2017-2019). Ranking each power 5 school by four criteria:
1) # viewers (home, away & neutral site games, including bowls)
2) average # viewers per game (home, away & neutral site games, including bowls)
3) # of viewers for home venue (what the conference sells as Media Rights)
4) average # viewers for home venue (what the conference sells as Media Rights)

In order of ACC media value:

Clemson (#9 P5 rank; 31% of viewership of ACC teams; 16% of ACC's T1 & T2 media rights viewership)
Miami (#18; 12%; 11%)
FSU (#19; 9%; 10%)
VT (#29; 7%; 7%)
Louisville (#30; 6%; 8%)
UNC (#39; 5%; 7%)
Pitt (#41; 5%; 5%)
GT (#42; 4%; 6%)
BC (#43; 4%; 6%)
Syracuse (#46; 4%; 4%)
UVA (#54; 4%; 3%)
Wake (#55; 4%; 4%)
NC State (#56; 4%; 4%)
Duke (#62; 3%; 2%)

The P5 schools ranked ahead of Clemson in terms of viewership are: Alabama, Ohio State, Michigan, Georgia, LSU, Auburn, Notre Dame and Oklahoma.

The P5 schools ranked below Duke in terms of viewership are: Rutgers, Kansas and Oregon State.

Unfortunately, Tobacco Road is where football viewership struggles.

Some numbers are a pleasant surprise. UNC is more of a football school than I thought they were, and, for a private school, Miami has great viewership!!

GT's, Wake's , Duke's & UVa's numbers don't surprise me, but NC State was a shocker!!!
04-14-2021 11:54 PM
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DawgNBama Offline
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RE: ACC Media Rights - Viewership by School
(04-14-2021 10:25 PM)Wahoowa84 Wrote:  In order of SEC media value:

Alabama (#1 P5 rank; 23% of viewership of SEC teams; 16% of SEC's T1 & T2 media rights viewership)
Georgia (#4; 16%; 10%)
LSU (#5; 13%; 11%)
Auburn (#6; 10%; 11%)
Florida (#9; 9%; 10%)
TAMU (#14; 6%; 6%)
Tenn (#17; 4%; 6%)
SC (#20; 3%; 4%)
Miss St (#21; 4%; 5%)
Ole Miss (#32; 3%; 4%)
Ark (#33; 2%; 3%)
UK (#38; 2%; 1%)
Mizz (#52; 2%; 2%)
Vandy (#53; 1%; 2%)

For perspective, viewership for SEC conference media rights was more than double the viewership of the ACC. In addition, the SEC championship game was 9% of the SEC media rights (versus 8% for the ACC).

Numbers for the SEC look pretty accurate, with SC being surprisingly bad.
(This post was last modified: 04-15-2021 12:01 AM by DawgNBama.)
04-14-2021 11:59 PM
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CardinalJim Offline
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RE: ACC Media Rights - Viewership by School
No real surprises beyond Syracuse and NC State being lower than expected. Really surprised to see NC State behind Wake in the rankings.
04-15-2021 04:22 AM
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Wahoowa84 Offline
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RE: ACC Media Rights - Viewership by School
(04-14-2021 11:54 PM)DawgNBama Wrote:  
(04-14-2021 06:23 PM)Wahoowa84 Wrote:  I tallied Sports Media Watch football viewership data for the past 4 years (2017-2019). Ranking each power 5 school by four criteria:
1) # viewers (home, away & neutral site games, including bowls)
2) average # viewers per game (home, away & neutral site games, including bowls)
3) # of viewers for home venue (what the conference sells as Media Rights)
4) average # viewers for home venue (what the conference sells as Media Rights)

In order of ACC media value:

Clemson (#9 P5 rank; 31% of viewership of ACC teams; 16% of ACC's T1 & T2 media rights viewership)
Miami (#18; 12%; 11%)
FSU (#19; 9%; 10%)
VT (#29; 7%; 7%)
Louisville (#30; 6%; 8%)
UNC (#39; 5%; 7%)
Pitt (#41; 5%; 5%)
GT (#42; 4%; 6%)
BC (#43; 4%; 6%)
Syracuse (#46; 4%; 4%)
UVA (#54; 4%; 3%)
Wake (#55; 4%; 4%)
NC State (#56; 4%; 4%)
Duke (#62; 3%; 2%)

The P5 schools ranked ahead of Clemson in terms of viewership are: Alabama, Ohio State, Michigan, Georgia, LSU, Auburn, Notre Dame and Oklahoma.

The P5 schools ranked below Duke in terms of viewership are: Rutgers, Kansas and Oregon State.

Unfortunately, Tobacco Road is where football viewership struggles.

Some numbers are a pleasant surprise. UNC is more of a football school than I thought they were, and, for a private school, Miami has great viewership!!

GT's, Wake's , Duke's & UVa's numbers don't surprise me, but NC State was a shocker!!!

With a relatively small number of observations for ACC media rights, the Notre Dame visit last year made a big difference. In other words, Kenan Stadium hosted a television event which benefited UNC. It should help pay Mack Brown’s salary.
04-15-2021 06:25 AM
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nole Offline
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RE: ACC Media Rights - Viewership by School
Great info. Thank you.
04-15-2021 06:35 AM
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TexanMark Offline
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RE: ACC Media Rights - Viewership by School
(04-15-2021 04:22 AM)CardinalJim Wrote:  No real surprises beyond Syracuse and NC State being lower than expected. Really surprised to see NC State behind Wake in the rankings.

A 1 win,4 win and 5 win team for Cuse hurt them in that period.
(This post was last modified: 04-15-2021 09:13 AM by TexanMark.)
04-15-2021 06:54 AM
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IHAVETRIED Offline
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RE: ACC Media Rights - Viewership by School
(04-14-2021 06:23 PM)Wahoowa84 Wrote:  I tallied Sports Media Watch football viewership data for the past 4 years (2017-2019). Ranking each power 5 school by four criteria:
1) # viewers (home, away & neutral site games, including bowls)
2) average # viewers per game (home, away & neutral site games, including bowls)
3) # of viewers for home venue (what the conference sells as Media Rights)
4) average # viewers for home venue (what the conference sells as Media Rights)

In order of ACC media value:

Clemson (#9 P5 rank; 31% of viewership of ACC teams; 16% of ACC's T1 & T2 media rights viewership)
Miami (#18; 12%; 11%)
FSU (#19; 9%; 10%)
VT (#29; 7%; 7%)
Louisville (#30; 6%; 8%)
UNC (#39; 5%; 7%)
Pitt (#41; 5%; 5%)
GT (#42; 4%; 6%)
BC (#43; 4%; 6%)
Syracuse (#46; 4%; 4%)
UVA (#54; 4%; 3%)
Wake (#55; 4%; 4%)
NC State (#56; 4%; 4%)
Duke (#62; 3%; 2%)

The P5 schools ranked ahead of Clemson in terms of viewership are: Alabama, Ohio State, Michigan, Georgia, LSU, Auburn, Notre Dame and Oklahoma.

The P5 schools ranked below Duke in terms of viewership are: Rutgers, Kansas and Oregon State.

Unfortunately, Tobacco Road is where football viewership struggles.
You said 4 years, but then said 2017-2019. Clarify.
04-15-2021 08:41 AM
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Wahoowa84 Offline
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RE: ACC Media Rights - Viewership by School
(04-15-2021 08:41 AM)IHAVETRIED Wrote:  
(04-14-2021 06:23 PM)Wahoowa84 Wrote:  I tallied Sports Media Watch football viewership data for the past 4 years (2017-2019). Ranking each power 5 school by four criteria:
1) # viewers (home, away & neutral site games, including bowls)
2) average # viewers per game (home, away & neutral site games, including bowls)
3) # of viewers for home venue (what the conference sells as Media Rights)
4) average # viewers for home venue (what the conference sells as Media Rights)

In order of ACC media value:

Clemson (#9 P5 rank; 31% of viewership of ACC teams; 16% of ACC's T1 & T2 media rights viewership)
Miami (#18; 12%; 11%)
FSU (#19; 9%; 10%)
VT (#29; 7%; 7%)
Louisville (#30; 6%; 8%)
UNC (#39; 5%; 7%)
Pitt (#41; 5%; 5%)
GT (#42; 4%; 6%)
BC (#43; 4%; 6%)
Syracuse (#46; 4%; 4%)
UVA (#54; 4%; 3%)
Wake (#55; 4%; 4%)
NC State (#56; 4%; 4%)
Duke (#62; 3%; 2%)

The P5 schools ranked ahead of Clemson in terms of viewership are: Alabama, Ohio State, Michigan, Georgia, LSU, Auburn, Notre Dame and Oklahoma.

The P5 schools ranked below Duke in terms of viewership are: Rutgers, Kansas and Oregon State.

Unfortunately, Tobacco Road is where football viewership struggles.
You said 4 years, but then said 2017-2019. Clarify.

Good catch. The data is four full CFB seasons...from 2017-2020 (including all bowls and CFP that were played in Jan 2021). I’ll correct the OP.
04-15-2021 08:55 AM
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ACC Media Rights - Viewership by School
Not bad given that was a generational nadir for GT Athletics cleaning up after Bobinski.

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04-15-2021 09:16 AM
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Wahoowa84 Offline
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RE: ACC Media Rights - Viewership by School
(04-14-2021 06:37 PM)Statefan Wrote:  Do you have a link to the raw data?

I tried looking at SMW and they didn't seem to have a full list of games, at least as far as I could determine although who would actually watch noon game of JMU at NC State on the labor day weekend is beyond me.
I also noticed that access to SMW prior years' data was not available (could only retrieve 2020 season). Fortunately, I had created my own file for prior years.

Don't know how to do a link, but below is NC State's raw data. The ACC's media rights games at Carter-Finley Stadium are marked with *** (9 games). The JMU game obviously hurts the per game tally, but any televised game is better than no TV (an estimated 241k viewers for the game).


Season Week Viewers (M) Team A (away) Team B (home) Rev Source
2020 Bowl 2.710 UK NCSt TV Neutral
2020 W10 1.870 Mia NCSt Conf @ Home ***
2019 W11 2.710 Clem NCSt Conf @ Home ***
2019 W7 0.714 Syr NCSt Conf @ Home ***
2018 Bowl 5.140 TAM NCSt TV Neutral
2018 W11 0.744 Wake NCSt Conf @ Home ***
2018 W10 1.347 FSU NCSt Conf @ Home ***
2018 W1 0.241 JMU NCSt Conf v OOC ***
2017 W13 0.271 UNC NCSt Conf @ Home ***
2017 W10 2.831 Clem NCSt Conf @ Home ***
2017 W6 1.549 Lou NCSt Conf @ Home ***
2020 W8 1.000 NCSt UNC Conf @ Home
2019 W13 0.558 NCSt GT Conf @ Home
2019 W10 0.890 NCSt Wake Conf @ Home
2019 W3 0.606 NCSt WVU Conf v OOC
2018 W9 0.680 NCSt Syr Conf @ Home
2018 W8 1.806 NCSt Clem Conf @ Home
2017 Bowl 2.205 NCSt ASU TV Neutral
2017 W12 0.412 NCSt Wake Conf @ Home
2017 W11 1.702 NCSt BC Conf @ Home
2017 W9 2.625 NCSt ND OOC
2017 W4 2.060 NCSt FSU Conf @ Home
2017 W1 1.558 NCSt SC TV Neutral
(This post was last modified: 04-15-2021 09:45 AM by Wahoowa84.)
04-15-2021 09:31 AM
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RE: ACC Media Rights - Viewership by School
Can you do the other P5's?
04-15-2021 10:06 AM
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RE: ACC Media Rights - Viewership by School
This is very interesting. Do you have ND’s number?
04-15-2021 10:31 AM
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