RE: VCU ... BOH
Let me pass on some info about today's reality.
I work in store development for a major retailer. We decide where to locate new stores.
It's all based on massive amounts of data and some analysis. I know, based on geographic areas, population, median age, median income, ethnic breakdown, Make, model, and age of cars registered. I have data on competitors locations, other retailers, historical information our stores and how they perform, and the same for the competition.
Do you have a smartphone? Does it have Google Maps App on it? How bout Facebook? Instagram? TikTok? How many apps do you have that know your location whether you authorized or not?
Well, there are companies out there that partner with the App developers and buy their data. And they are more that happy to sell it to me. So, how do I use that data?
I can use mapping software and this data we buy to determine population movement. I can geofence a parking lot of a retailer and pull data to tell me who entered that parking lot for a specified length of time. Where the originated their trip from, where they went after they left, and where they ended up. Not talking individually identifiable info. Just, you live in this block of this geography and your device visited this area x numbers of times in any given time period. So I can tell where a specific area draws customers from.
Filter out employees since they tend to stay in the same place for may hours at a time. Where is their home? Most spend overnight hours at home, so that is where their device is overnight.
If you have not watched the Netfix documentary titled "The Social Dilemma" the you do not understand the power of social media, digital devices, and the reality in modern society. It really kinda freaks me out a bit, but it helps me do my job.
This all goes back to the subject of tracking people and where they are, have been, and who was in the area of where they were and when.
Yeah, the potential of the big brother syndrom if the power gets into the wrong hands, OR, acceptable norms of society change...man all this crap makes my head hurt...
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