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Looking to next year: Hoops
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solohawks Offline
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Post: #221
RE: Looking to next year: Hoops
(03-14-2021 04:01 PM)82hawk Wrote:  
(03-14-2021 12:07 PM)Seahawk Nation 08 Wrote:  I just recall when I was a student, and in the years after, being told a few times UNCW had no interest in marketing themselves as the fun beach school. And with the push to become a research powerhouse, it still probably doesn't mesh easily with each subsequent administration.

I'd like to see some fun re-branding but I just don't see it happening any time soon. The "new logo" was the last big initiative and that probably pushed the clock back on our next effort. Maybe the next administration?

Just for sports. You can be a serious academic school and have fun with your sports programs. We do it now, we just don't do a good job.
Agreed

Our sports marketing is rough.
03-14-2021 04:55 PM
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getmhawks Offline
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Post: #222
RE: Looking to next year: Hoops
(03-14-2021 04:55 PM)solohawks Wrote:  
(03-14-2021 04:01 PM)82hawk Wrote:  
(03-14-2021 12:07 PM)Seahawk Nation 08 Wrote:  I just recall when I was a student, and in the years after, being told a few times UNCW had no interest in marketing themselves as the fun beach school. And with the push to become a research powerhouse, it still probably doesn't mesh easily with each subsequent administration.

I'd like to see some fun re-branding but I just don't see it happening any time soon. The "new logo" was the last big initiative and that probably pushed the clock back on our next effort. Maybe the next administration?

Just for sports. You can be a serious academic school and have fun with your sports programs. We do it now, we just don't do a good job.
Agreed

Our sports marketing is rough.

It really is. “Hawk yeah”? I’m not that out of touch with the younger generation to know that is one of the corniest things I’ve ever heard. We practically branded every social media post with it for years. No one questioned that?
03-14-2021 05:24 PM
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Seahawkhoops Offline
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Post: #223
Looking to next year: Hoops
(03-14-2021 05:24 PM)getmhawks Wrote:  
(03-14-2021 04:55 PM)solohawks Wrote:  
(03-14-2021 04:01 PM)82hawk Wrote:  
(03-14-2021 12:07 PM)Seahawk Nation 08 Wrote:  I just recall when I was a student, and in the years after, being told a few times UNCW had no interest in marketing themselves as the fun beach school. And with the push to become a research powerhouse, it still probably doesn't mesh easily with each subsequent administration.

I'd like to see some fun re-branding but I just don't see it happening any time soon. The "new logo" was the last big initiative and that probably pushed the clock back on our next effort. Maybe the next administration?

Just for sports. You can be a serious academic school and have fun with your sports programs. We do it now, we just don't do a good job.
Agreed

Our sports marketing is rough.

It really is. “Hawk yeah”? I’m not that out of touch with the younger generation to know that is one of the corniest things I’ve ever heard. We practically branded every social media post with it for years. No one questioned that?


Hawk no!


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03-14-2021 06:24 PM
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solohawks Offline
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Post: #224
RE: Looking to next year: Hoops
(03-14-2021 05:24 PM)getmhawks Wrote:  
(03-14-2021 04:55 PM)solohawks Wrote:  
(03-14-2021 04:01 PM)82hawk Wrote:  
(03-14-2021 12:07 PM)Seahawk Nation 08 Wrote:  I just recall when I was a student, and in the years after, being told a few times UNCW had no interest in marketing themselves as the fun beach school. And with the push to become a research powerhouse, it still probably doesn't mesh easily with each subsequent administration.

I'd like to see some fun re-branding but I just don't see it happening any time soon. The "new logo" was the last big initiative and that probably pushed the clock back on our next effort. Maybe the next administration?

Just for sports. You can be a serious academic school and have fun with your sports programs. We do it now, we just don't do a good job.
Agreed

Our sports marketing is rough.

It really is. “Hawk yeah”? I’m not that out of touch with the younger generation to know that is one of the corniest things I’ve ever heard. We practically branded every social media post with it for years. No one questioned that?

Top 3 off the top of my head

Merchandising had always been a problem, I dont know why

Visual Business support of the school is minimal, see Greenville for how it should be done

We don't take advantage of the "perk" of our Flo contract
03-14-2021 07:42 PM
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70shawk Offline
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Post: #225
RE: Looking to next year: Hoops
(03-14-2021 05:24 PM)getmhawks Wrote:  It really is. “Hawk yeah”? I’m not that out of touch with the younger generation to know that is one of the corniest things I’ve ever heard. We practically branded every social media post with it for years. No one questioned that?

My experience is that these things always can be traced to the top. Whether through commission or omission, the Chancellors de jour over the decades have let or caused half-a$$ed branding efforts to run things.
03-14-2021 08:01 PM
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82hawk Offline
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Post: #226
RE: Looking to next year: Hoops
(03-14-2021 08:01 PM)70shawk Wrote:  
(03-14-2021 05:24 PM)getmhawks Wrote:  It really is. “Hawk yeah”? I’m not that out of touch with the younger generation to know that is one of the corniest things I’ve ever heard. We practically branded every social media post with it for years. No one questioned that?

My experience is that these things always can be traced to the top. Whether through commission or omission, the Chancellors de jour over the decades have let or caused half-a$$ed branding efforts to run things.

Very few really understand the incredible financial and student impact a successful sports marketing program can have on a university. It's an afterthought, and it's left up to university employees instead of hiring a marketing firm.
03-14-2021 09:04 PM
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ScribeHawk Offline
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Post: #227
RE: Looking to next year: Hoops
Merchandising has been pretty bad, but thankfully, it seems to be trending up. Stopped by the bookstore this weekend and they had a better selection of Adidas (and Nike + UA) stuff than the past, including (an accurate version) of the current navy baseball jersey.

At the baseball game today, I overheard a student talking with one of the marketing guys about the specific trucker hat they were giving away for a trivia game because it was otherwise unavailable. That shouldn't be happening for a school of our size with our success in sports. Plus, we have an awesome, unique color scheme and a clean, recognizable logo. Put it on every Adidas product we can get our hands on.

The marketing stuff isn't just for fans, either. These days, Instagram clips, Twitter graphics, photo galleries and every piece of media matters to landing the the recruits our programs need.

Given our resource challenges, I understand the difficulty, but I'd love to see us improve that sort of thing. I'm doing the best I can to grow the Perch with our media offerings, but there's only so far you can go from the outside.

The bottom line is this: we have a fast-growing school with great academics (I don't think I'd get in these days), a beautiful campus that has exploded with development, located in a place that people spend the winter dreaming of either their previous or next vacation at. We've got a great food and beer scene, and Wilmington has an incredible amount of history. There's the glamour of retirees and beach houses and film, but there's also the gritty side of fishing and the port.

When I think about our two most visible athletic programs in baseball and basketball, I think about a lot of those same things. We've got tradition and we've had success, but we're also expecting a ton of growth. Maybe this is the year baseball wins a regional and maybe basketball is back on top of the CAA soon.

Basketball is going to play fast and fun, but they're also going to be tough on the press and have kids with something to prove -- transfers and guys told they were just a little too small for the ACC.

Baseball wins with homegrown talent all the time and I can't count how many late-game rallies and improbable comebacks I've seen. Coach Scalf and Coach Hood built a Top 40 program nationally with resources that certainly don't match up with that.

There's a lot to market there, and I feel like we could really do a better job of telling the story of who we are, who we've been and who we want to be moving forward.
03-14-2021 10:30 PM
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82hawk Offline
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Post: #228
RE: Looking to next year: Hoops
(03-14-2021 10:30 PM)ScribeHawk Wrote:  Merchandising has been pretty bad, but thankfully, it seems to be trending up. Stopped by the bookstore this weekend and they had a better selection of Adidas (and Nike + UA) stuff than the past, including (an accurate version) of the current navy baseball jersey.

At the baseball game today, I overheard a student talking with one of the marketing guys about the specific trucker hat they were giving away for a trivia game because it was otherwise unavailable. That shouldn't be happening for a school of our size with our success in sports. Plus, we have an awesome, unique color scheme and a clean, recognizable logo. Put it on every Adidas product we can get our hands on.

The marketing stuff isn't just for fans, either. These days, Instagram clips, Twitter graphics, photo galleries and every piece of media matters to landing the the recruits our programs need.

Given our resource challenges, I understand the difficulty, but I'd love to see us improve that sort of thing. I'm doing the best I can to grow the Perch with our media offerings, but there's only so far you can go from the outside.

The bottom line is this: we have a fast-growing school with great academics (I don't think I'd get in these days), a beautiful campus that has exploded with development, located in a place that people spend the winter dreaming of either their previous or next vacation at. We've got a great food and beer scene, and Wilmington has an incredible amount of history. There's the glamour of retirees and beach houses and film, but there's also the gritty side of fishing and the port.

When I think about our two most visible athletic programs in baseball and basketball, I think about a lot of those same things. We've got tradition and we've had success, but we're also expecting a ton of growth. Maybe this is the year baseball wins a regional and maybe basketball is back on top of the CAA soon.

Basketball is going to play fast and fun, but they're also going to be tough on the press and have kids with something to prove -- transfers and guys told they were just a little too small for the ACC.

Baseball wins with homegrown talent all the time and I can't count how many late-game rallies and improbable comebacks I've seen. Coach Scalf and Coach Hood built a Top 40 program nationally with resources that certainly don't match up with that.

There's a lot to market there, and I feel like we could really do a better job of telling the story of who we are, who we've been and who we want to be moving forward.

Great stuff and agree 100%. We're on the cusp of leaping into a top level school on every front. And with our student growth, the increase in student athletic fees alone will have a huge impact. We've just got to capitalize on everything, and be in a posiition to take our seat at the table of top level schools, and that has to include marketing.

Don't forget soccer as well. UNCW has a long term vision in athletics to put forth nationally ranked and recognized teams in baseball, basketball and soccer. Those are the three legs of our athletic stool. Women's soccer, volleyball(beach and indoor)and basketball have the same potential,

With the position you are creating, you may be in a position to create a "brand" that could be marketed to Seahawk fans. Greenville is loaded with "off brand" stores that sell purple and gold gear that doesn't require licensing. I've always that "Sammies" would work for a clothing based name brand, using UNCW colors and creating that "look" I was talking about like a Panama Jack or Margaritaville. Board shorts, t-shirts, flip flops, hats. It's just waiting for an entrepenuer to grab it.
03-15-2021 04:07 AM
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solohawks Offline
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Post: #229
RE: Looking to next year: Hoops
(03-15-2021 04:07 AM)82hawk Wrote:  
(03-14-2021 10:30 PM)ScribeHawk Wrote:  Merchandising has been pretty bad, but thankfully, it seems to be trending up. Stopped by the bookstore this weekend and they had a better selection of Adidas (and Nike + UA) stuff than the past, including (an accurate version) of the current navy baseball jersey.

At the baseball game today, I overheard a student talking with one of the marketing guys about the specific trucker hat they were giving away for a trivia game because it was otherwise unavailable. That shouldn't be happening for a school of our size with our success in sports. Plus, we have an awesome, unique color scheme and a clean, recognizable logo. Put it on every Adidas product we can get our hands on.

The marketing stuff isn't just for fans, either. These days, Instagram clips, Twitter graphics, photo galleries and every piece of media matters to landing the the recruits our programs need.

Given our resource challenges, I understand the difficulty, but I'd love to see us improve that sort of thing. I'm doing the best I can to grow the Perch with our media offerings, but there's only so far you can go from the outside.

The bottom line is this: we have a fast-growing school with great academics (I don't think I'd get in these days), a beautiful campus that has exploded with development, located in a place that people spend the winter dreaming of either their previous or next vacation at. We've got a great food and beer scene, and Wilmington has an incredible amount of history. There's the glamour of retirees and beach houses and film, but there's also the gritty side of fishing and the port.

When I think about our two most visible athletic programs in baseball and basketball, I think about a lot of those same things. We've got tradition and we've had success, but we're also expecting a ton of growth. Maybe this is the year baseball wins a regional and maybe basketball is back on top of the CAA soon.

Basketball is going to play fast and fun, but they're also going to be tough on the press and have kids with something to prove -- transfers and guys told they were just a little too small for the ACC.

Baseball wins with homegrown talent all the time and I can't count how many late-game rallies and improbable comebacks I've seen. Coach Scalf and Coach Hood built a Top 40 program nationally with resources that certainly don't match up with that.

There's a lot to market there, and I feel like we could really do a better job of telling the story of who we are, who we've been and who we want to be moving forward.

Great stuff and agree 100%. We're on the cusp of leaping into a top level school on every front. And with our student growth, the increase in student athletic fees alone will have a huge impact. We've just got to capitalize on everything, and be in a posiition to take our seat at the table of top level schools, and that has to include marketing.

Don't forget soccer as well. UNCW has a long term vision in athletics to put forth nationally ranked and recognized teams in baseball, basketball and soccer. Those are the three legs of our athletic stool. Women's soccer, volleyball(beach and indoor)and basketball have the same potential,

With the position you are creating, you may be in a position to create a "brand" that could be marketed to Seahawk fans. Greenville is loaded with "off brand" stores that sell purple and gold gear that doesn't require licensing. I've always that "Sammies" would work for a clothing based name brand, using UNCW colors and creating that "look" I was talking about like a Panama Jack or Margaritaville. Board shorts, t-shirts, flip flops, hats. It's just waiting for an entrepenuer to grab it.

Our beach front stores should be loaded with the type of Seahawk merchandise you mentioned.
03-15-2021 07:44 AM
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Seahawk75 Offline
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Post: #230
RE: Looking to next year: Hoops
We started out as Wilmington College. We should be Wilmington University period. I don't care how many Wilmington Universities there are.
03-15-2021 04:08 PM
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70shawk Offline
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Post: #231
RE: Looking to next year: Hoops
(03-14-2021 10:55 AM)SEA33HAWK Wrote:  There are 13 cities named Wilmington in the US. There is a Wilmington University in New Castle Delaware. And there is already a Wilmington College, or College of Wilmington, right here in the Dub.

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03-16-2021 04:11 AM
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dan10 Offline
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Post: #232
RE: Looking to next year: Hoops
Wilmington University of North Carolina 05-stirthepot
03-16-2021 06:54 AM
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Seahawkhoops Offline
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Post: #233
Looking to next year: Hoops
(03-16-2021 06:54 AM)dan10 Wrote:  Wilmington University of North Carolina 05-stirthepot


That’s ok, we will call you the fifth university in Philly haha


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03-16-2021 07:41 AM
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dan10 Offline
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RE: Looking to next year: Hoops
(03-16-2021 07:41 AM)Seahawkhoops Wrote:  
(03-16-2021 06:54 AM)dan10 Wrote:  Wilmington University of North Carolina 05-stirthepot


That’s ok, we will call you the fifth university in Philly haha


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03-16-2021 10:37 AM
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Proff Offline
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Post: #235
Looking to next year: Hoops
By the way Dan, congrats to Drexel and good luck at the "big dance".
I'll have to check & see if Drexel's tourny win came on SIB Day! Many present-day members on this board have no memory of SIB Day.

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03-16-2021 11:37 AM
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SEA33HAWK Offline
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RE: Looking to next year: Hoops
(03-16-2021 11:37 AM)Proff Wrote:  By the way Dan, congrats to Drexel and good luck at the "big dance".
I'll have to check & see if Drexel's tourny win came on SIB Day! Many present-day members on this board have no memory of SIB Day.

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I definitely remember. Makes me realize I do miss the Hecklers. The torch has been dropped.
03-16-2021 12:03 PM
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Proff Offline
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Looking to next year: Hoops
Yes. Those were very good times. You are correct, the torch has been dropped (and tripped over)!

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(This post was last modified: 03-16-2021 12:41 PM by Proff.)
03-16-2021 12:40 PM
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Seahawkhoops Offline
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Post: #238
RE: Looking to next year: Hoops
(03-16-2021 12:40 PM)Proff Wrote:  Yes. Those were very good times. You are correct, the torch has been dropped (and tripped over)!

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That year was likely my favorite at the tourney
03-16-2021 01:26 PM
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dan10 Offline
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Post: #239
RE: Looking to next year: Hoops
Guessing before my time since I am unsure what SIB day is. Also if you have us winning, I have a bridge to sell you here in the midwest. We need a little more than luck with our draw. Will be fun though for the experience.
03-16-2021 02:18 PM
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dan10 Offline
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RE: Looking to next year: Hoops
With that said, if we somehow magically pull the upset, I will gladly come back here and post a video and take my ban LOL
03-16-2021 02:19 PM
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