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Sports Viewing by Networks - 2020
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GoldenWarrior11 Online
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Sports Viewing by Networks - 2020
Interesting data from 2020, for those interested:





That's A LOT of minutes of sports content in a year during a global pandemic. Crazy.
01-06-2021 11:41 AM
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BePcr07 Offline
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RE: Sports Viewing by Networks - 2020
Let's assume 1 college football game conservatively lasts 3 hours (180 minutes) with commercials. Let's assume 1 million TVs showed the game and did not change the channel.

1 million TVs * 180 minutes = 180 million minutes

Let's take a look at Super Bowl last year (2020). It has 99.9 million TVs showing the game. The average Super Bowl last 3 hours, 45 minutes (225 minutes).

99,900,000 TVs * 225 minutes = 22.4775 billion minutes

The Super Bowl is on Fox. Fox had 238.7 billion minutes of sports watched in 2020. The Super Bowl was likely at least 10% of their total sports viewing.
01-06-2021 12:36 PM
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JRsec Offline
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RE: Sports Viewing by Networks - 2020
(01-06-2021 11:41 AM)GoldenWarrior11 Wrote:  Interesting data from 2020, for those interested:





That's A LOT of minutes of sports content in a year during a global pandemic. Crazy.

You will note that the lack of segregation of type of live sports makes the difference here. FOX has intentionally moved away from college sports to invest more heavily in professional sports.

I'd say their strategy is working.
01-06-2021 02:07 PM
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Soobahk40050 Offline
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RE: Sports Viewing by Networks - 2020
These numbers don't surprise me. FOX is over the air (though I can't get it where I am at, sadly, even with decent antennae). CBS is also over the air and has a relatively user friendly streaming service. ESPN isn't over the air, but is a big-wig (I tried ESPN+ with the Disney+ bundle and found it lacking). NBC is over the air, and perhaps can move up if it puts its sporting events on Peacock?
01-06-2021 02:38 PM
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CardinalJim Offline
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RE: Sports Viewing by Networks - 2020
So we’re surprised that free OTA sports networks beat out Cable/ Streaming networks? I wonder how many viewers Fox would have if ESPN out bid them for the Super Bowl, NASCAR and whatever else they broadcast.

This ain’t apples to apples folk. Free Folk are always going to win
01-07-2021 06:52 AM
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Kit-Cat Offline
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RE: Sports Viewing by Networks - 2020
I don't think very many households just have a pair of rabbit ears and no cable.

Its more that the top viewed sports properties are on FOX and that viewers are watching them over shows on ESPN.
01-07-2021 07:04 AM
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schmolik Online
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RE: Sports Viewing by Networks - 2020
ESPN was #1 five of the seven years between 2009 and 2015. I'm guessing cord cutting has hurt their audience.

I don't know if the Super Bowl network automatically wins. Here are the Super Bowl networks since 2011:

2011: FOX (ESPN won), 2012: NBC (won), 2013: CBS (won), 2014: FOX (ESPN won), 2015: NBC (ESPN won), 2016: CBS (NBC won), 2017: FOX (won), 2018: NBC (won), 2019: CBS (FOX won), 2020: FOX (won)

Of the last ten years, only half were won by the network that broadcast the Super Bowl. Three of those times ESPN won. Twice another broadcast network beat the Super Bowl network. Interestingly both times CBS was the loser although they did win in 2013 when they did have it. NBC won the last three Summer Olympics years (2008, 2012, and 2016) and only one of those years (2012) did they have the Super Bowl. They have not been as successful in Winter Olympics years as the only year listed they won was 2018 and that year they had the Super Bowl. It's interesting that in the years listed that ABC had the Super Bowl in 2003 and 2006 but they never won the year during the years surveyed. I'm curious how CBS had a 3 year in a row stretch between 2005-07. They only had one Super Bowl in that stretch (2007).
01-07-2021 07:24 AM
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Kit-Cat Offline
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RE: Sports Viewing by Networks - 2020
(01-06-2021 02:38 PM)Soobahk40050 Wrote:  These numbers don't surprise me. FOX is over the air (though I can't get it where I am at, sadly, even with decent antennae). CBS is also over the air and has a relatively user friendly streaming service. ESPN isn't over the air, but is a big-wig (I tried ESPN+ with the Disney+ bundle and found it lacking). NBC is over the air, and perhaps can move up if it puts its sporting events on Peacock?

Only 27% do not have cable and only 16% do not have a streaming service.

The percentage of people that don't do cable or streaming is probably (27%) x (16%) which equals 4.3%.

Then out of that 4.3% if you are even assuming the entrance in watching a big sporting event is equal to 10.0 sports rating that means 0.4% are going rabbit ears to watch a sporting event.

There is just not that many people who don't have cable/streaming that also care to watch a sporting event.
01-07-2021 07:25 AM
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schmolik Online
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RE: Sports Viewing by Networks - 2020
(01-06-2021 02:07 PM)JRsec Wrote:  You will note that the lack of segregation of type of live sports makes the difference here. FOX has intentionally moved away from college sports to invest more heavily in professional sports.

I'd say their strategy is working.

I believe this isn't the first time you said this and I don't know where that statement comes from or any evidence FOX is getting away from college sports. It could be a more recent thing but FOX's investment in the Big Ten was pretty recent (start was 2017) and they started "Big Noon Saturday" in the 2019 season. There were rumors they were in on the bidding for the SEC as well.

https://www.bizjournals.com/birmingham/n...n-abc.html

I have no reason to believe FOX is going to cut their involvement in college sports, especially college football. If anything, I would expect them to be more involved. Before they got the Big Ten, they were a nobody in college football. Then they started getting games like Michigan/Ohio State, Penn State/Ohio State, and the Big Ten Championship Game and while they don't have the overall number of games that ABC does or the viewers that CBS has, when they get a top Big Ten game they are a legitimate network for college football. They also had a Wisconsin/Michigan State men's basketball game on Christmas that got almost 2 million viewers. Last year's top regular season game got 2.67 million viewers. FOX is no longer a "minor league" when it comes to college sports. How did FOX beat CBS in 2019 when CBS had the Super Bowl and the SEC? I'm not saying the Big Ten the Big Ten's better than the SEC because it isn't but the Big Ten wasn't non zero and just maybe they gave FOX enough to push them over the top (MLB also helps as well). Is it a coincidence that since FOX signed with the Big Ten (2017) that they won the year three out of four years and before then they hadn't won since 2004?

If you think FOX is just going to not bid on the Big Ten in the next contract you're crazy. It wouldn't surprise me at all if they got all of the Big Ten's first tier rights as opposed to sharing with ABC/ESPN.
01-07-2021 07:48 AM
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Captain Bearcat Offline
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RE: Sports Viewing by Networks - 2020
Over the course of a season, college basketball gets more viewer-minutes than college football.

Each regular season basketball game gets about half the ratings of a regular season football game. But there's 3 times as many games, and there's more teams that people care about. The postseason is actually skewed more towards basketball because the ratings are about even and there's a lot more basketball games.

Fox broadcasts a Big East doubleheader every Saturday during conference play, the whole Big East-Big 12 challenge, and most of the Big East tournament. Fox also broadcasts the best Big Ten & PAC-12 games.
01-07-2021 10:02 AM
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