(10-19-2020 05:34 PM)Wahoowa84 Wrote: As you reference about the background in 2011, to reopen their media contract with ESPN both the SEC and ACC needed two new markets. Moving FSU or Clemson from the ACC to the SEC doesn’t add a new market...it merely transfers an ESPN controlled media rights entity from one conference to another. There is no way that ESPN would have allowed that change...because it’s contrary to the contract terms and it doesn’t help ESPN. Therefore, FSU and Clemson are off the table.
Georgia Tech has the same in-market problem as FSU & Clemson, but GT also likely has a problem with its overall value. Specifically, GT doesn’t generate enough revenue from its commitment to athletics. The revenue issue also disqualifies Wake Forest as a potential target.
The only viable targets for the SEC would have been UNC, NC State, Duke, UVA and VT. UNC and NC State share the same board, so neither can leave without the other party’s knowledge. UNC, Duke and UVA are the core of the ACC and will only leave if the ACC is dissolving. That left Virginia Tech as the only viable candidate for the SEC.
The Hokies spent decades trying to get into the ACC and their athletics have blossomed nicely since they entered. There was a lot of political maneuvering to get them into the ACC and they likely have remaining good will towards their fellow schools. I imagine that there was pressure on the VT leadership.
Except none of this is what happened.
1. Two new markets? Yes Texas A&M was in as a no brainer and Missouri took Oklahoma's slot when Oklahoma president David Boren insisted the SEC take Oklahoma State as well. We weren't dropping A&M to land Okie State and that offer didn't satisfy the two new market requirement anyway. A&M was the top choice period. Missouri (and we were under the market footprint subscription pay model) had 6 million people and West Virginia who thought and claimed they were in the running had 1.1 million.
But that's where it gets interesting. The Dude thought the SEC was talking with the Eer's when our plane landed in WVU and we held meetings at the Greenbriar with VaTech. Just days after that happened any consideration of Va Tech at 15 and N.C. State at 16 was killed by Chapel Hill and buds.
ESPN was hoping at the time to enhance the markets of both the SEC and ACC. Virginia and North Carolina were going nowhere, and at the time neither was Maryland. The SECN was set to launch adding the 27 million potential viewers in Texas, the over 6 million viewers in Missouri and the nearly 21 million viewers in North Carolina and Virginia. Deloss Dodds had plans to move with 3 others to the ACC and one of those would have been Notre Dame. When the deal fell through some curious things happened.
2. Curious things: These are the "alleged events" talked about behind some of the scenes of action. Remember when something falls through in realignment it never happened due to potential legal entanglements.
Maryland immediately bolted for the Big 10 which had been in talks with them already. The deal for the ACC would have opened the ACCN by 2013 and the payout for the moves would have been much more lucrative than the ACC had gotten. No deal plus lots of debt and bye bye Maryland.
The SECN was suddenly going to open with 21 million fewer potential viewers and they weren't moving to 16. Slive is pissed, ESPN is pissed, Dodds is pissed, and the ACCN is shelved.
In he interim the SEC is momentarily appeased. ESPN agrees to let Clemson and Florida State move to the SEC as #15 and 16. It appears on the ESPN crawler. A friend of mine has his father's friend an ACC official confirm it. The official is worried if the conference survives at that point. Notre Dame agrees to come as partial but only if the football first schools stay put. ESPN withdraws consent and promises the SECN full carriage at the open of the SECN. They deliver.
Once Notre Dame is confirmed and Spanier gets F.S.U.'s rogue Trustee settled down F.S.U. signs the new GOR and everything settles in. The ACC is eventually supplemented 2 million per school not to have the ACCN. Louisville is brought in to replace Maryland (a nice addition in all regards).
Texas is given assurances and perks and the Big 12 GOR which preceded that of the ACC locks things in place for them.
Status quo settles in.
3. What allegedly happened was that ESPN sought to scoop the prize programs out of the remainder of the Big 12 and right out from under the noses of FOX which held 50% of the rights. Had Texas, Notre Dame, Oklahoma and another joined the ACC to take them to 16 while keeping Maryland it would have been quite the coup with the already strong SEC picking up A&M and Mizzou and really cashing in on the footprint.
ESPN would have locked down with that one move 7 of the top 10 programs nationally and 18 of the top 25 and everything that has national draw south of Virginia / Kentucky / and Missouri.
They would have pitted the ACC against the SEC in the Sugar bowl and would have been guaranteed a bonanza in the process since they also filled in with the AAC in that large market.
But alas it didn't happen so it never was, except for the fallout which was there for all to see, Maryland's departure, Clemson and FSU announced, Boren trying to leverage OSU, Dodds comments about looking East, which they are no longer doing, and of course the coup plotters at ESPN the leadership of which was changed out shortly thereafter. When a plot fails you get rid of the conspirators and just act like nothing happened. Plausible deniability is maintained, lawsuits evaporate, and you pay through the nose to keep those in the know happy. SEC happy? check. Tobacco Road happy? check. Texas happy? check. Notre Dame happy? check. Everyone else is signed to GOR's and FOX got a big portion of the Big 10 which was ancillary and not of ESPN's doing so are they happy? check.
In retrospect it's probably a good thing it didn't happen. Why? The market footprint subscription model is history except for conference networks and they are fading fast. Branding is what pays the bills moving forward and content match ups between brands the best way to maximize it. The SEC would have been stuck with 3 new schools without that kind of branding (Missouri, N.C. State and Va Tech). Texas likely would not have been happy because minor sports travel would have been murder and they really wanted their own fiefdom anyway. Oklahoma has never known what the hell they wanted to do and would have been divided no matter what had happened. If OU moves today to the SEC or Big 10 they will have split the fan base. I think that's the main reason they stay put, and will continue to try to do so. Notre Dame wants to be independent. Florida State is way off their game. And the SEC and Big 10 are still miles ahead in revenue with fewer mouths to feed.
Texas and Oklahoma to either the SEC or Big 10 is the only move that makes everyone more money (Notre Dame for Oklahoma to the Big 10 would but they aren't moving).
4. The New Threat to All Conferences:
Pay for play passes. Streaming becomes mainstream. Content is all that is rewarded and the Big 10 and SEC see the need to move to more conference games and content additions only to maximize future revenue so the Big 12, ACC, and PAC are raided for the very top national audience draws and their strongest programs. The Big 10 and SEC eventually shed lesser contributors and we move to a consolidated league of anywhere from 36 to 48 schools. It is the inevitable path of getting paid for top brand contests.
What's more cable conference networks are going to die, likely within 3 to 5 years. They only carry the crappiest games now and even on streaming the current networks including ESPN will simply offer their time slots to the best games and everything else will be paid by the view. So the top conferences will jockey to get their schedules beefed up so that they have 10 to 16 of their schools on some prime or subprime time slot each week and have as few as possible games simply paid by the view as a game only of interest to the fan bases of the two schools (Think Vandy vs Miss State or NW vs Purdue).
There's your new future so enjoy your current conferences while you have them.